Is your brand aligned with your movement, top to bottom? Brand design is often the first thing people think about, when in reality it’s the culmination of all the previous steps in your marketing efforts. We’re talking about your brand generally and your online home (aka your website) specifically. It’s the connector between what you say, what you believe, and who you are. In a perfect world, it creates flow between your visuals, copy, blog posts, newsletter, social media, and more.