Marketing & Business Strategy



We partner with ambitious entrepreneurs to grow their businesses—and their movements.

We’re a marketing and business strategy studio on a mission to amplify and elevate tomorrow’s change-makers using sustainable search-first marketing woven together with people-first strategies.

Ready to shake things up—sustainably and strategically?

You’re in the right place.

The status quo of modern marketing isn't designed for you and me.

The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right.

We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two.

This is why I developed the Aligned Authority™ System.

.01 Clarify

As an expertise business, your authority is everything—it forms the foundation for your offers and services, your content strategy, and is the reason why you do what you do. That's why we don't pass go until we've clarified and articulated this essential component of your marketing and business infrastructure.

.02 Create

Your body of work fuels your marketing and business strategy, full stop, non-negotiable. It's what allows people to discover you, form a connection, and believe you and your company are the right expert for the job. We guide you in create a content strategy, fueled by SEO, that powers your evergreen marketing on repeat.

.03 Cultivate

The rubber meets the road in this phase of the Aligned Authority™ System. We tie together the work from Clarify and Create, ensuring your brand and monetization model align elegantly with your content strategy and overarching movement and mission. This is how you build an aligned business that is authentic—and profitable.

Spark Sessions

This co-creative process unfolds over three 1:1 marketing & business strategy workshops we call Spark Sessions.

A one-of-a-kind consulting/coaching hybrid that is flexible by design, Spark Sessions helps you craft your marketing structure, plan your content, and make sure your services or info-products align.

If you’re tired of doing what everyone says you “should,” start here. 

Marketing Accelerator

Ready to get found and build your audience while growing your bottom line?

Our flagship 1:1 solution is three month partnership including Spark Sessions, our SEO intensive, a search-driven content strategy, and a consulting retainer. Essentially, this is all our favorite solutions in one. 

Want to get things done efficiently and purposefully? You’ll love the Accelerator and its tailored, sustainable approach to marketing.

SEO Intensive

Ninety percent of online experience start with the search engine. Neglect SEO, miss opportunities. 

Search engine optimization is the most effective ways to build an evergreen marketing engine—one that gets your message in front of problem-aware searchers every single day. 

If you’re ready to engineer SEO into your marketing strategy, our SEO Funnel Intensive is just the ticket to fuel your website.

SM&Co is on a mission to transform marketing—and help great people, companies, & organizations make massive impact along the way.


I’m Sarah, and I founded this company in 2008 after running communications departments in the public and nonprofit sectors. Our nimble team brings more than half a century of collective marketing expertise, organizational leadership, and content creation together to amplify clients’ impact using innovative, yet evergreen, techniques.

Ready to make big, confident moves? We’d love to get to know you.

Sarah Moon | Portland Movement Marketing Consultant

— recent articles —

How Nic learned to love her business again with Spark Sessions

Learn how developing a business and marketing framework helped Nic, a website designer, create a new spark in her business.

How Spark Sessions Helped Nequosha Surface the Brilliance Within

Learn how Spark Sessions helped attorney Nequosha Anderson discover the brilliance within her firm.

The Essential Tools & Systems All New Consultants Need

New consultant or thinking of starting a side hustle? Learn how we recommend approaching your business so you're set up for long-term success.

The Savvy Financial Advisor’s Guide to Search Engine Optimization

If you're a financial advisor, search engine optimization is one of the best marketing tactics you can use to attract well-qualified clients. Learn how to get the best ROI for your SEO in this practical guide to SEO strategies.

Do images matter for SEO?

Discover best practices for helping your photos, infographics, and charts show in in Google search and increase your rankings.

Generative AI vs Manual Content Writing: Why Human Created Content Prevails (with a real world example)

Should you create marketing content using generative AI? We dig in—using real examples—as to what the right choice is for ethical marketers.

— recent articles —

Ready to get started?

If you’re ready to take a strategic step forward, it all starts with a simple alignment call to get to know each other and help us better understand your big vision. Or, get a quick win with a 1:1, no strings, session with Sarah.

Workshop Sale!
Save big on our courses and workshops now through Sept 11 with the code BDAY46. From SEO to refining your services, we've got you covered.
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