Marketing & Business Strategy

for

COURAGEOUS CONSCIOUS CHANGEMAKING CEOs

We partner with ambitious entrepreneurs to grow their businesses—and their movements.

We’re a marketing and business strategy studio on a mission to amplify and elevate tomorrow’s change-makers using sustainable search-first marketing woven together with people-first strategies.

Ready to shake things up—sustainably and strategically?

You’re in the right place.

Curious about our results? Hear from our Aligned Authority™ Accelerator client, Natalie Bullen.

The status quo of modern marketing isn't designed for you and me.

The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right.

We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two.

This is why I developed the Aligned Authority™ System.

.01 Clarify

As an expertise business, your authority is everything—it forms the foundation for your offers and services, your content strategy, and is the reason why you do what you do. That's why we don't pass go until we've clarified and articulated this essential component of your marketing and business infrastructure.

.02 Create

Your body of work fuels your marketing and business strategy, full stop, non-negotiable. It's what allows people to discover you, form a connection, and believe you and your company are the right expert for the job. We guide you in create a content strategy, fueled by SEO, that powers your evergreen marketing on repeat.

.03 Cultivate

The rubber meets the road in this phase of the Aligned Authority™ System. We tie together the work from Clarify and Create, ensuring your brand and monetization model align elegantly with your content strategy and overarching movement and mission. This is how you build an aligned business that is authentic—and profitable.

Spark Sessions

This co-creative process unfolds over three 1:1 marketing & business strategy workshops we call Spark Sessions.

A one-of-a-kind consulting/coaching hybrid that is flexible by design, Spark Sessions helps you craft your marketing structure, plan your content, and make sure your services or info-products align.

If you’re tired of doing what everyone says you “should,” start here.

Marketing Accelerator

Ready to get found and build your audience while growing your bottom line?

Our flagship 1:1 solution is three month partnership including Spark Sessions, our SEO intensive, a search-driven content strategy, and a consulting retainer. Essentially, this is all our favorite solutions in one.

Want to get things done efficiently and purposefully? You’ll love the Accelerator and its tailored, sustainable approach to marketing.

SEO Intensive

Ninety percent of online experience start with the search engine. Neglect SEO, miss opportunities.

Search engine optimization is the most effective ways to build an evergreen marketing engine—one that gets your message in front of problem-aware searchers every single day.

If you’re ready to engineer SEO into your marketing strategy, our SEO Funnel Intensive is just the ticket to fuel your website.

"Every time we meet, it’s invaluable and eye-opening. I’ve now jokingly (but not) said that our time together is like an annual gut check that I need to make sure my thinking and my marketing strategy is on point. Having her perspective saves me time and energy so I can make sure I’m working on the things that bring me joy and gift me a sense of purpose."

"Working with Sarah Moon has amplified my authority in ways that I had never imagined."

"This was the best thing to help my business. Sarah Moon & Co is completely responsible for all of this growth. Thank you, I couldn’t have done it without you!"

"I've been a very happy recipient of Sarah's consulting services for designers for years now. Sarah's business mentoring is an essential part of my process and always helps to give me clarity when I'm stuck in the weeds or overwhelmed."

"My business wouldn’t be where it is today without Sarah and her team. I first hired Sarah Moon & Co for a website design project almost a decade ago. What sets Sarah apart is that she’s a super savvy business strategist. I can honestly say that no one has done more to put me on the right path."

SM&Co is on a mission to transform marketing—and help great people, companies, & organizations make massive impact along the way.

I’m Sarah, and I founded this company in 2008 after running communications departments in the public and nonprofit sectors. Our nimble team brings more than half a century of collective marketing expertise, organizational leadership, and content creation together to amplify clients’ impact using innovative, yet evergreen, techniques.

Ready to make big, confident moves? We’d love to get to know you.

— recent articles —

Generative AI vs Manual Content Writing: Why Human Created Content Prevails (with a real world example)

Should you create marketing content using generative AI? We dig in—using real examples—as to what the right choice is for ethical marketers.

Is it possible to market your business without social media in 2023?

Are you curious about marketing your business outside of social media? Read our how to guide to doing just that!

Building an Audience: The Strategic Growth Guide

Explore marketing strategies to research, grow, and engage your ideal audience in our guide to audience building and identification.

Does SEO work for coaches & is it right for your coaching business?

Dig into our guide to understanding the unique questions coaches need to answer about search engine optimization.

Four Frameworks to Fuel Your Marketing & Business Strategy

Have you codified the vision for your business? If not, you're not alone! Dig into four you can use right away.

The No-Nonsense Guide to Hiring an SEO Expert in 2023

If you're focused on increasing your visibility online, growing your revenue, or diversifying your lead generation, SEO is likely a piece of the marketing puzzle. But how to you hire the right search strategist for you? We break down all ten steps.

— recent articles —

Ready to get started?

If you’re ready to take a strategic step forward, it all starts with a simple alignment call to get to know each other and help us better understand your big vision. Or, get a quick win with a 1:1, no strings, session with Sarah.

“This was the best thing to help my business. Sarah Moon & Co is completely responsible for all of this growth. Thank you, I couldn’t have done it without you!”

– Dr. Shaheen Khosla

Founded in 2008, Sarah Moon & Co is a Portland, Oregon-based boutique SEO-first marketing & business strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the original marketing studio to optimize SEO services for Squarespace users.

If you’re ready for a business-savvy marketing strategist that believes in your vision, you’ll love partnering with us.

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