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We partner with ambitious entrepreneurs to grow their businesses—and their movements.
We’re a marketing and business strategy studio on a mission to amplify and elevate tomorrow’s change-makers using sustainable search-first marketing woven together with people-first strategies.
Ready to shake things up—sustainably and strategically?
You’re in the right place.
The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right.
We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two.
This is why I developed the Aligned Authority™ System.
.01 Clarify
As an expertise business, your authority is everything—it forms the foundation for your offers and services, your content strategy, and is the reason why you do what you do. That's why we don't pass go until we've clarified and articulated this essential component of your marketing and business infrastructure.
Your body of work fuels your marketing and business strategy, full stop, non-negotiable. It's what allows people to discover you, form a connection, and believe you and your company are the right expert for the job. We guide you in create a content strategy, fueled by SEO, that powers your evergreen marketing on repeat.
The rubber meets the road in this phase of the Aligned Authority™ System. We tie together the work from Clarify and Create, ensuring your brand and monetization model align elegantly with your content strategy and overarching movement and mission. This is how you build an aligned business that is authentic—and profitable.
This co-creative process unfolds over three 1:1 marketing & business strategy workshops we call Spark Sessions.
A one-of-a-kind consulting/coaching hybrid that is flexible by design, Spark Sessions helps you craft your marketing structure, plan your content, and make sure your services or info-products align.
If you’re tired of doing what everyone says you “should,” start here.
Ready to get found and build your audience while growing your bottom line?
Our flagship 1:1 solution is three month partnership including Spark Sessions, our SEO intensive, a search-driven content strategy, and a consulting retainer. Essentially, this is all our favorite solutions in one.
Want to get things done efficiently and purposefully? You’ll love the Accelerator and its tailored, sustainable approach to marketing.
Ninety percent of online experience start with the search engine. Neglect SEO, miss opportunities.
Search engine optimization is the most effective ways to build an evergreen marketing engine—one that gets your message in front of problem-aware searchers every single day.
If you’re ready to engineer SEO into your marketing strategy, our SEO Funnel Intensive is just the ticket to fuel your website.
I’m Sarah, and I founded this company in 2008 after running communications departments in the public and nonprofit sectors. Our nimble team brings more than half a century of collective marketing expertise, organizational leadership, and content creation together to amplify clients’ impact using innovative, yet evergreen, techniques.
Ready to make big, confident moves? We’d love to get to know you.
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Ready to get started?
If you’re ready to take a strategic step forward, it all starts with a simple alignment call to get to know each other and help us better understand your big vision. Or, get a quick win with a 1:1, no strings, session with Sarah.
Founded in 2008, Sarah Moon & Co is a Portland, Oregon-based boutique SEO-first marketing & business strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the original marketing studio to optimize SEO services for Squarespace users.
If you’re ready for a business-savvy marketing strategist that believes in your vision, you’ll love partnering with us.
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This summer, we’re dedicated to helping you improve your visibility in the search engine. From special workshops to standalone site audits to our signature SEO intensive, make 2023 the summer you resolve to get found and grow your impact. Sign up to get notified when we announce all the opportunities.
