Marketing & Business Strategy
for Consultants, Creatives, Coaches, & Other Game-Changing Entrepreneurs
Ready to boost your impact, own your voice, and grow your business?
I partner with ambitious entrepreneurs to grow their businesses—and their movements—without the sleaze, misalignment, and overwhelm that permeates modern business culture. Using a unique mix of qualitative and data-informed strategies known as the Alignthority® method, I meet you right where you’re at and tailor a solution that meets your goals and capacity.
Is it time for you to shake things up sustainably and strategically?
Then you’re in the right place.
The status quo of modern marketing isn't designed for you and me.
The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right.
We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two.
This is why I developed the Alignthority® System.
The Alignthority® System
Smart Strategy for Humans, by Humans
No matter if you’re getting a one time consultation when you need a sounding board, joining a program or workshop to uplevel your skills, or going on in in the Accelerator, we lean on the Alignthority® method to solve your challenges, big and small.
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As an expertise business, your authority is everything—it forms the foundation for your offers and services, your content strategy, and is the reason why you do what you do. That's why we don't pass go until we've clarified and articulated this essential component of your marketing and business infrastructure.
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Your body of work fuels your marketing and business strategy, full stop, non-negotiable. It's what allows people to discover you, form a connection, and believe you and your company are the right expert for the job. We guide you in create a content strategy, fueled by SEO, that powers your evergreen marketing on repeat.
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The rubber meets the road in this phase of the Alignthority® System. We tie together the work from Clarify and Create, ensuring your brand and monetization model align elegantly with your content strategy and overarching movement and mission. This is how you build an aligned business that is authentic—and profitable
Meet Your Strategist, Sarah Moon
Thought Partner. Marketing Consultant. SEO Expert. Authority Coach. Business Strategist. Trusted Advisor.
I play a bunch of different roles for my clients, and those are just some of the titles clients have given me. The title that fits shifts all the time, depending on what my clients need to reach their goals—and that’s part of the fun.
I’m fortunate to have a pretty big toolkit, as a former college-level instructor focused on professional education for adults, and communications director in the public and private sector (I’ve seen some stuff, I tell you).
I’ve been running SM&Co since 2008 and had a special interest in the magic of the search engine and its treasure trove of data since shortly thereafter, when I saw how focused, strategic content marketing was exponentially growing my business every year.
I’m excited to share my methods with you and support you in your journey to becoming an authority—whatever that means to you.
— Client Stories —
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![Sarah Lobkovich, OKR Strategist, Sitting at a Table]()
How Sara amplified her business by embracing her vision with Spark Sessions
Meet Sara Lobkovich, an OKR Strategist, thought leader, and Spark Sessions client who diversified her marketing and leaned into her authenticity following our work together.
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![Jamar Diggs]()
How Jamar landed a Fortune 500 company client with Spark Sessions
Meet our client Jamar Diggs, a YouTube Marketing Strategist and one of Sarah’s Spark Session’s clients. Learn how she facilitated his framework development and transitioned from agency owner to in-demand consultant.
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![Smiling person sitting on desk in office with clock on wall, bookshelves, and lamp.]()
How the Alignthority® Accelerator Helped Natalie Double Her Revenue
Meet Natalie Bullen, founder of Unapologetic Wealth and one of our Alignthority™ Accelerator clients. Learn how she used her experience in the Accelerator to get clarity on her message without compromising what already worked.
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![Nic SIdoti]()
How Nic learned to love her business again with Spark Sessions
Learn how developing a business and marketing framework helped Nic, a website designer, create a new spark in her business.
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![Nequosha Anderson]()
How Spark Sessions Helped Nequosha Surface the Brilliance Within
Learn how Spark Sessions helped attorney Nequosha Anderson discover the brilliance within her firm.
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![Sasha Patpatia Photo]()
How transforming her business reignited Sasha’s creative practice
Meet Sasha Patpatia, a coach and artist who developed a framework and new services suite as a business coaching client.
It all starts with strategy—otherwise you’re just playing a guessing game.
Too often we dive into tactics before we know where we’re going—basically, we do marketing the hard way. My Alignthority® system begins with understanding where you are right now, your biggest challenges and your most inspiring goals.
I aim to ensure you’re in the “right-sized” solution, whether you simply need a quick infusion of strategic thinking or are ready to dive deep into a deep marketing, search funnel, and messaging overhaul.
MARKETING STRATEGY SERVICES
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As an expertise business, your authority is everything—it forms the foundation for your offers and services, your content strategy, and is the reason why you do what you do. That's why we don't pass go until we've clarified and articulated this essential component of your marketing and business infrastructure.
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Spark Sessions, like all of my work, is a collaborative, co-creative process. It unfolds over three 1:1 marketing & business strategy workshops, and asynchronous conversation, strategy, and feedback. Long story short, we get to work and make your goals happen—together.
A one-of-a-kind consulting/coaching hybrid that is flexible by design, Spark Sessions helps you craft your marketing structure, plan your content, and make sure your services or info-products align.
If you’re tired of doing what everyone says you “should,” start here.
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Ready to get found and build your audience while growing your bottom line?
Our flagship 1:1 solution is three month partnership includes what is effectively my entire services suite: Spark Sessions, done for you SEO intensive, a search-driven content strategy, and a consulting retainer.
Want to get things done efficiently and purposefully? You’ll love the Accelerator and its tailored, sustainable approach to marketing.
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With 15 years of experience growing a successful creative business, from freelancer, to agency, to consultant, I understand the unique challenges you face. Let's work together to streamline your processes, enhance your brand, and make running your business a joy.
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Ninety percent of online experience start with the search engine. Neglect SEO, miss opportunities for visibility, leads, and collaborations.
Search engine optimization is the most effective ways to build an evergreen marketing engine—one that gets your message in front of problem-aware searchers every single day.
We only work with "knowledge businesses," as this audience has traditionally been underserved and mishandled by the SEO industry.
“Sarah Moon has a way of bringing out in you the thing that has always been in your head, but you never probably didn’t have the words to verbally express. She has a way of framing it in a way that you go, yes, that’s what I’ve been trying to say.”
— Nequosha Anderson, Anderson Law Firm
The Latest Articles on Marketing & Strategy
Get the Free SEO Course
Using my signature Alignthority® System, Engineer Luck helps you build your authority in the search engine and beyond. Sign up for the free course and start building your SEO foundations today.
Squarespace recently rolled out changes to their SEO panel, including the SEO completion score. This update may appear at first glance to offer profound insights into your site's SEO health—yet, it ONLY checks for the presence of information rather than its quality. Let's break down the problems with this tool.