Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
Where do we go from here? Social media, marketing, disinformation—and you.
Are you wondering where to go with social media and if there’s a way to navigate it as it’s become messier and messier? In this essay, originally published in the newsletter, Sarah breaks down what your best next steps are.
Should you update an old blog post or write a new blog post: Which is best for SEO—and your business?
Should up update old blog posts or write new ones? We break down how to decide which is best for your website's SEO.
Consultant vs Coach: What's Right for Your Business?
The titles “consultant” and “coach” are tossed around without many definitions—leaving many people confused about what’s right for their business. Let’s break down what these roles provide and how to determine which is best for you.
Why is my website traffic dropping? A quick guide from an SEO expert who’s been there, done that.
Has your website traffic declined? There’s a good chance it’s NOT the algorithm. Let’s dig into the problems and solutions.
Auditing & Archiving Your Business Blog: A Quick Guide
Is your business blog still working for you? Read our quick start guide to evaluating your blog, uncovering what’s working, and creating a plan of action for what’s not.
You Don’t Know What Your Students Don’t Know: How to Improve Your Online Course Delivery
One of the most difficult things in teaching continuing education courses is not knowing your students’ level of expertise who are joining your course or program. Our professional education expert breaks down how to tackle this frustrating challenge.
The Hidden Power of SEO: 15 Unexpected Benefits
Search engine optimization is great for visibility in Google, but the real magic is in all the knock-on effects that happen too.
The Power of Your Business Blog: Five Proven Strategies to Conquer Content Block (+ a Video)
Staring at that dreaded blinking cursor on an empty page? Who hasn't been there? Steal my favorite tricks for busting through content block and finally publishing that business blog.
Exploring the Pros & Cons of Starting a Group Coaching or Consulting Program: A Decision-Making Guide
Are you a coach or consultant considering group coaching programs? The appeal can be huge, as it's an opportunity to expand your movement at scale. Plus, you can potentially reduce your one-to-one client load, buying yourself back your most precious resource: TIME.
8 Things to Do When Your Design Business Slows (and 2 Things to Avoid)
Is your design business slow? Don't panic! Sarah breaks down actionable strategies to find new clients, reconnect with past ones, and boost your marketing efforts.
Is SEO Dead? Not so fast. Here's Why Search is More Relevant Than Ever
Let's debunk the myth of SEO being dead and explore how search is evolving to prioritize user experience and expertise. Learn how to adapt your SEO strategy for a conversational future with Google SGE, target zero-click searches, and build brand authority.
Five Red Flags When Hiring an SEO Consultant
Avoid shady SEO tactics! Learn how to identify red flags & choose a consultant who can boost your website traffic ethically and achieve long-term results.
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