Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
You Don’t Know What Your Students Don’t Know: How to Improve Your Online Course Delivery
One of the most difficult things in teaching continuing education courses is not knowing your students’ level of expertise who are joining your course or program. Our professional education expert breaks down how to tackle this frustrating challenge.
The Hidden Power of SEO: 15 Unexpected Benefits
Search engine optimization is great for visibility in Google, but the real magic is in all the knock-on effects that happen too.
The Power of Your Business Blog: Five Proven Strategies to Conquer Content Block (+ a Video)
Staring at that dreaded blinking cursor on an empty page? Who hasn't been there? Steal my favorite tricks for busting through content block and finally publishing that business blog.
Exploring the Pros & Cons of Starting a Group Coaching or Consulting Program: A Decision-Making Guide
Are you a coach or consultant considering group coaching programs? The appeal can be huge, as it's an opportunity to expand your movement at scale. Plus, you can potentially reduce your one-to-one client load, buying yourself back your most precious resource: TIME.
8 Things to Do When Your Design Business Slows (and 2 Things to Avoid)
Is your design business slow? Don't panic! Sarah breaks down actionable strategies to find new clients, reconnect with past ones, and boost your marketing efforts.
Is SEO Dead? Not so fast. Here's Why Search is More Relevant Than Ever
Let's debunk the myth of SEO being dead and explore how search is evolving to prioritize user experience and expertise. Learn how to adapt your SEO strategy for a conversational future with Google SGE, target zero-click searches, and build brand authority.
Five Red Flags When Hiring an SEO Consultant
Avoid shady SEO tactics! Learn how to identify red flags & choose a consultant who can boost your website traffic ethically and achieve long-term results.
How to Resolve Common Google Search Console Errors in Squarespace
Google Search Console errors got you stumped? This guide simplifies common issues like 404 errors and "excluded" flags. Learn how to fix redirects, check indexing, and potentially improve your site's overall quality for better search visibility.
Transistor FM vs Hello Audio for Private Podcasts: Which is Best for Your Business?
Unsure if Hello Audio or Transistor FM is the right fit for your private podcast? We break down their features, pricing, analytics, and ease of use so you can make the right decision for your business.
6 Ways Your Website Design May be Hurting Your SEO (and how to fix it)
We break down how your website's design may be holding you back in Google. Learn about common mistakes and fixes you can make right away.
The Ultimate Guide to Identifying Your Consulting Niche (Plus: 6 In-Demand Consulting Niches for 2024)
Ready to develop an in demand and thriving consulting practice? Our guide—written by someone who's been there, done that, walks you through the questions you need to answer and shares popular niches in 2024.
The Expert's Guide to Thought Leadership Marketing: Surprising Tips for Accelerating Your Visibility
Ready to own your voice and leverage thought leadership as a marketing strategy? Read our guide to learn how this technique can work for you.
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