Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
Is SEO Dead? Not so fast. Here's Why Search is More Relevant Than Ever
Let's debunk the myth of SEO being dead and explore how search is evolving to prioritize user experience and expertise. Learn how to adapt your SEO strategy for a conversational future with Google SGE, target zero-click searches, and build brand authority.
Five Red Flags When Hiring an SEO Consultant
Avoid shady SEO tactics! Learn how to identify red flags & choose a consultant who can boost your website traffic ethically and achieve long-term results.
How to Resolve Common Google Search Console Errors in Squarespace
Google Search Console errors got you stumped? This guide simplifies common issues like 404 errors and "excluded" flags. Learn how to fix redirects, check indexing, and potentially improve your site's overall quality for better search visibility.
6 Ways Your Website Design May be Hurting Your SEO (and how to fix it)
We break down how your website's design may be holding you back in Google. Learn about common mistakes and fixes you can make right away.
The Savvy Financial Advisor's Guide to Search Engine Optimization
If you're a financial advisor, search engine optimization is one of the best marketing tactics you can use to attract well-qualified clients. Learn how to get the best ROI for your SEO in this practical guide to SEO strategies.
Do images matter for SEO?
Discover best practices for helping your photos, infographics, and charts show in in Google search and increase your rankings.
Does SEO work for coaches & is it right for your coaching business?
Dig into our guide to understanding the unique questions coaches need to answer about search engine optimization.
The No-Nonsense Guide to Hiring an SEO Expert
If you're focused on increasing your visibility online, growing your revenue, or diversifying your lead generation, SEO is likely a piece of the marketing puzzle. But how to you hire the right search strategist for you? We break down all ten steps.
Creating Audience Connection with Lead Magnets
Watch the replay of our Community Conversation on how to create better audience connections through your lead magnets.
Three Simple Answers to Common SEO/Google Questions
Wonder why Google is rewriting your page titles? Curious about why your rankings suddenly dropped? Sarah answers these questions and more!
Data Analytics for Nonprofits: What website data nonprofits should measure and the best analytics software for charities
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? Our marketing manager breaks down this plain English explanation of web analytics.
The Fundamentals of Website Analytics: Why They Matter, What to Measure, and How to Use Ethical Analytics Tools
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? Our marketing manager breaks down this plain English explanation of web analytics.
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