Handcrafted SEO Services for Small Businesses & Emerging Entrepreneurs
Stop Chasing the Algorithm.
Start Architecting Search Authority.
The search landscape has shifted. If you’ve noticed that your traffic feels unpredictable or that your old SEO tactics aren't moving the needle, it’s because the era of what I call “Dictionary SEO”—simply matching a keyword to a page—is over. This old fashioned approach to SEO is failing established experts and best in the business brands.
We are in the Post-Keyword Era.
While we still do keyword research, it looks different now. And that red light, green light system that Yoast and other SEO plugins push is no longer the best way to amplify your visibility.
I’ve navigated the SEO and marketing ecosystem since 2008. Over the last two decades, I’ve taught marketing and design at the college level, helped hundreds of business owners find their footing, and developed the Alignthority® System to solve the exact problem you’re facing today.
I don't offer packages of to do lists and call SEO done. I offer a high-intensity, collaborative incubator-style environment where we architect a visibility engine that honors your expertise and your capacity.
Ready to move beyond the basics? All high-level partnerships begin with a strategic deep dive in the form of the Alignthority® SEO Roadmap. We don't touch your website until we’ve built the foundation.
Ready for a fresh approach to SEO? Get my free Beyond the Algorithm ebook →
The Alignthority® Approach to Custom SEO Strategy
SEO should be an extension of your brilliance, not a technical mystery. My approach, powered by the Alignthority® System, moves away from vanity metrics and outdated tactics and toward meaningful momentum.
When we tackle your visibility challenges, we don’t just "do SEO.” Instead, we align your unique expertise with the data-driven reality of how your ideal clients search. By focusing on three core actions—Clarify, Create, and Cultivate—we transform your website from a static brochure into a search-powered authority funnel.
It’s a bespoke, human-centered process—100 percent people powered—designed to help you get found by the right people at the right time, without the stress of an astronomical ad spend or the social media hamster wheel.
“Sarah helped me out tremendously with my website design and SEO. She has such a wealth of knowledge and is so kind and easy to work with, she made what could have been a painful process easy and engaging. I highly recommend her services.”
Our Custom SEO Packages
Our SEO packages are designed for websites built on modern platforms such as WordPress, Squarespace, Kajabi, Webflow, or Wix that need cookie cutter-free SEO strategies. For larger websites, reach out to learn how my team and I can best support you. Unsure where to start? Just share as much as possible in your inquiry and we’ll explore that together.
Alignthority® SEO Roadmap
The Strategic Foundation
Every high-level partnership begins here. Before we touch a single setting on your website, we must architect your authority. Using my signature Alignthority® methodology, I spend 30 days performing a deep-dive diagnostic of your digital presence to ensure you have a plan to be the definitive, cited answer in the Post-Keyword era—from Google and Bing to AI models like Perplexity and ChatGPT.
This roadmap goes far beyond a typical SEO plan. I draw on two decades of experience as a marketing strategist and educator to uncover the high-impact actions that will move the needle for your specific business goals.
While every roadmap is bespoke to your expertise, you will typically receive:
30-Day Strategic Deep Dive: A dedicated month of analysis and architecture for your brand.
Platform-Agnostic Strategy: Available for all modern website platforms.
High-Proximity Access: Two strategy sessions (Kickoff and Wrap-up) with Sarah, plus Email or Voxer support during our 30 days together.
Entity Mapping & Gap Analysis: Identifying exactly where you stand in the search ecosystem and where your competitors are leaving opportunities for you to lead.
Topical Authority Architecture: We move beyond basic keywords to identify the "entities" and concepts your brand must own to be recognized as an authority.
Citation Readiness Audit: Strategic recommendations for your eight most critical pages, including the "Lead Sentence Test" to ensure bots and humans see your value immediately.
The Information Gain Content Plan: Specific recommendations for future content designed to highlight your unique lived experience—the one thing AI cannot replicate.
Technical Authority Review: Identification of the structural hurdles currently diluting your visibility.
Hands-On SEO Consulting Session
Targeted Insight for the Post-Keyword Era
Google Search Console making you tear your hair out? Wondering what your numbers mean? Curious about keywords? Get 1:1 help with your SEO, ASAP!
I began offering SEO consulting sessions after I discovered many of my clients were actually doing pretty great with their SEO, they were just stuck on a few details or needed a few tweaks.
Or, they wanted to get a few basics done without going “all in” on SEO. I discovered that very few SEO experts offer this kind of quick win support that many clients need. Because I have a background in teaching, live help and analysis comes naturally to me.
If you simply need some questions answered, would like a second set of eyes, or have a very small website, this is a great SEO solution for you.
Note: If you decide to move forward with a full Alignthority® Roadmap within 30 days of our call, 50% of your session fee will be credited toward your Roadmap investment.
Alignthority® Implementation Retainer
The High-Proximity Execution Phase
Once we have architected your strategy through the Alignthority® SEO Roadmap, the Retainer is how we move from strategy to high-level execution. This is a high-touch, collaborative partnership where I personally oversee the evolution of your digital presence to ensure it meets the rigorous demands of the Post-Keyword Era.
While every engagement is bespoke to your specific business goals and tech stack, this retainer typically focuses on the following over a three-month (or more, if your site is large) collaboration:
Platform-Agnostic Mastery: I work across all modern website platforms to implement your strategy, ensuring your technical setup supports your authority rather than hindering it.
Direct Access: Ongoing strategy and support via email or Voxer voice messaging so you’re never guessing at your next move.
Technical Authority Audit: A deep dive into your site’s bones—fixing the essential technical hurdles that keep even the most brilliant experts from being cited.
Entity Mapping & Optimization: We move beyond basic keywords to optimize your ten most critical pages for Topical Authority and Citation Readiness.
The "Human-Centric" Content Engine: Development of high-impact content titles and structures designed for Information Gain—the unique insights that AI-generated noise simply cannot replicate.
The Competitive Gap Analysis: A strategic audit of your landscape to identify exactly where your competitors are falling short, allowing us to position you as the definitive answer.
Infrastructure Polish: Fixing the friction points that dilute authority, including broken links and comprehensive redirection management (up to 25 links).
Monthly Strategy Sync: Dedicated calls to review progress, analyze data, and refine your path forward in an ever-shifting search landscape.
Investment: $2,000 USD per month
Add-ons: For specific industries, we offer human-crafted article writing to further amplify your visibility.
Minimum Commitment: Three months with occasional exceptions, such as past client updates or micro-sites.
What about AI SEO (GEO/AIO)?
Optimizing your site for generative AI tools like ChatGPT, Claude, and Perplexity is a moving target. However, our “Humans First” philosophy is exactly what these models are trained to reward. By focusing on the user experience, we naturally align with AI requirements through:
Readable Structure: Using clear H1–H4 hierarchies and conversational Meta descriptions so AI crawlers can easily “map” your expertise.
Direct Answer Strategy: Creating content that mirrors natural speech and common questions (think FAQs and conversational headers).
High Scannability: Utilizing bulleted lists and concise summaries that AI can quickly ingest and reference.
The SEO Win-Win Reality
The best part? This isn’t a separate “AI-only” tactic. Both Google’s traditional algorithm and generative AI models prioritize the same thing: clarity and authority.
While tracking software is still catching up to this “answer-first” world, the fundamentals haven't changed. SEO is no longer just a checklist to complete; it’s about becoming the most reliable source for your specific area of expertise.
“Sarah is the best! She is current, insightful, and knows this field like nobody else.”
When it comes to marketing—especially SEO—there’s a whole lot of noise and not a lot of substance. Let’s fix that.
In this free ebook, I bring you a level-headed, research-based approach to understanding visibility in Google and beyond in an approachable, practical way.