Custom SEO Services for Small Businesses & Emerging Entrepreneurs
Custom SEO services are too often complicated, overwhelming, and require even the smallest of businesses to engage in long-term, unnecessary contracts. Around here, we say “nope” to all of that.
While it’s true that some clients do need ongoing support in improving and optimizing their visibility in the search engine, many of the wonderful companies we partner with are looking to build foundations in SEO as well as tackling other marketing goals as well. That’s why I offer fixed-rated, project-based SEO for small businesses with the option for “tune-ups” when it’s appropriate.
While every project is custom and tailored to your goals, my aim is to make the SEO process approachable and even a bit fun for you. I educate every step of the way, so you can be assured you know what was done and why—there’s no need for search engine optimization to be a big mystery!
Ready for a fresh approach to SEO? Get my free Beyond the Algorithm ebook →
The Alignthority® Approach to Custom SEO Strategy
SEO should be an extension of your brilliance, not a technical mystery. My approach, powered by the Alignthority® System, moves away from vanity metrics and toward meaningful momentum.
When we tackle your visibility challenges, we don’t just "do SEO.” Instead, we align your unique expertise with the data-driven reality of how your ideal clients search. By focusing on three core actions—Clarify, Create, and Cultivate—we transform your website from a static brochure into a search-powered authority funnel.
It’s a bespoke, human-centered process designed to help you get found by the right people at the right time, without the stress of an astronomical ad spend or the social media hamster wheel.
“Sarah helped me out tremendously with my website design and SEO. She has such a wealth of knowledge and is so kind and easy to work with, she made what could have been a painful process easy and engaging. I highly recommend her services.”
Our Custom SEO Packages
Our SEO packages are designed for smaller websites built on modern platforms such as WordPress, Squarespace, Kajabi, Webflow, or Wix that need foundational SEO strategies. For larger websites, reach out to learn how my team and I can best support you. Unsure where to start? Just share as much as possible in your inquiry and we’ll explore that together.
Alignthority® SEO Roadmap
It all starts with a plan. Using my signature Alignthority® methodology, my team and I will craft a focused roadmap to help you become visible to the right people in search engines from Google to Bing to LLM software like ChatGPT. This roadmap goes far beyond your typical SEO plan, as we draw on our 15 years of previous experience as a successful and popular website design and marketing agency to dig deeply into the real actions that will make tangible impact on your business.
While every roadmap is custom, and tailored to your goals, clients will typically receive the following:
✓ 30 day process
✓ Available for all modern website platforms
✓ Two strategy calls (kickoff and wrap up) with Sarah
✓ Email or Voxer support during our 30 days working together
✓ Current rankings identification
✓ Identify opportunities and gaps in the competition
✓ Keyword research to uncover opportunities for you to climb up the rankings
✓ Keyword targeting for up to eight pages
✓ Recommended meta optimizations for up to eight pages
✓ Recommended headings for up to eight pages
✓ Future content recommendations for added visibility
Investment: $1,995 USD;
payment plans available
Hands-On SEO Consulting Session
Google Search Console making you tear your hair out? Wondering what your numbers mean? Curious about keywords? Get 1:1 help with your SEO, ASAP!
I began offering SEO consulting sessions after I discovered many of my clients were actually doing pretty great with their SEO, they were just stuck on a few details. Or, they wanted to get a few basics done without going “all in” on SEO. I discovered that very few SEO experts offer this kind of lighter weight support that many clients need. Because I have a background in teaching, live help and analysis comes naturally to me.
If you simply need some questions answered, would like a second set of eyes, or have a very small website, this is a great SEO solution for you.
Done for You SEO Implementation
Ready to hand off your SEO foundations and implement your search strategy the Alignthority® way? Then our Done for You SEO option is the best next step. Once we fully understand your audience and business, we’ll implement bespoke, human created (no bots allowed) SEO strategies across your website’s most important pages.
While every implementation project is unique to your business and website, we typically tackle the following:
✓ Approximately 6 week process
✓ Available for all modern website platforms (assuming standard setup and plugins)
✓ Two strategy calls (kickoff and wrap up) with Sarah
✓ Email or Voxer support during our time working together
✓ Comprehensive SEO settings and configuration review and fixes
✓ Detailed technical audit and appropriate essential fixes
✓ Current rankings identification
✓ Identify opportunities and gaps in the competition
✓ Competitor analysis (so you can snoop on the competition)
✓ Keyword research to uncover opportunities for you to climb up the rankings
✓ Keyword targeting for up to ten pages
✓ Meta optimizations for up to ten pages
✓ Headings optimized for up to ten pages
✓ Broken link and redirection fixes for up to 25 links
✓ Five blog post titles for a Google-fueled SEO funnel
✓ Future content recommendations for added visibility
Investment: $5,500 USD;
payment plans available
What about AI SEO (GEO/AIO)?
Optimizing your site for generative AI tools like ChatGPT, Claude, and Perplexity is a moving target. However, our “Humans First” philosophy is exactly what these models are trained to reward. By focusing on the user experience, we naturally align with AI requirements through:
Readable Structure: Using clear H1–H4 hierarchies and conversational Meta descriptions so AI crawlers can easily “map” your expertise.
Direct Answer Strategy: Creating content that mirrors natural speech and common questions (think FAQs and conversational headers).
High Scannability: Utilizing bulleted lists and concise summaries that AI can quickly ingest and reference.
The SEO Win-Win Reality
The best part? This isn’t a separate “AI-only” tactic. Both Google’s traditional algorithm and generative AI models prioritize the same thing: clarity and authority.
While tracking software is still catching up to this “answer-first” world, the fundamentals haven't changed. SEO is no longer just a checklist to complete; it’s about becoming the most reliable source for your specific area of expertise.
“I approached Sarah because I was looking to expand my marketing strategy and start taking SEO seriously. She audited my Squarespace site and did keyword research to help me rank higher in Google’s search engine! Sarah gave me actionable steps that took the overwhelm out of SEO. I’m now ranking on the first page and get traffic and leads every day because of her help! Sarah will always be the SEO expert I go to for guidance and website/content strategy!”
When it comes to marketing—especially SEO—there’s a whole lot of noise and not a lot of substance. Let’s fix that.
In this free ebook, I bring you a level-headed, research-based approach to understanding visibility in Google and beyond in an approachable, practical way.