Summer of SEO Group Strategy Program

When I say “Post-Keyword” SEO, I don’t mean that keywords don’t matter anymore. Instead, the way we research and use keywords has changed. They require context. We aren’t ticking boxes or aiming for a “Green Light” in Yoast. This was never my approach, but it was a very common—and effective—way of increasing traffic for many years.

(BTW: Yoast is private equity-owned, which is why is sucks now. So is RankMath, which is why there are so many weird, non-functional “features” built in these days.)  

In the Post-Keyword Era: 

✅ You want to use natural language your audience will be using. 

✅ We’re less concerned about volume & competition data. (They’re useful for the bigger picture, but we care more about searcher intention.) 

✅ I recommend avoid heavily jargoned verbiage your audience doesn’t know yet.

Now more than ever, keywords must have context: 

💡Ask yourself: how does your target keyword fit with your entire entity (website)?

💡You should know that “Affinity” style pages or posts should fit naturally with your overall entity (website) or they will not be indexed.

💡Keywords can be repeated in FAQs—you won’t cannibalize your posts or pages, I promise! This is adding interconnectedness! 

If this all feels logical and natural to you, congrats! You’ve likely been doing SEO the future-friendly way all along. If it’s new info, no worries—most folks have a shorter path to adjusting their strategy than they realize. 

We kick off in early June. Sessions will be on Tuesday mornings Pacific Time. A detailed calendar will be released soon.

The calendar will be released soon!

Yes! You may split your payment into 1-4 monthly payments.

These were pure coworking sessions in the past, but I quickly realized that people needed more free connection time, to ask questions of me, to connect with each other, and just get advice and insights. So, in the spirit of flexibility, I’ll let the group guide us in this!

SoS isn’t for everyone! It’s designed for expertise-based businesses. I used to say that it was not appropriate for product-focused businesses, but we’ve had folks with both digital and physical products enroll and see success. So, if you have an area of specialization and are interested in using your expertise to expand your marketing, this may be the program for you!

If you have questions about its appropriateness for you, just email us at hello@sarahmoon.net.

You can be successful with any modern website platform. If you have a custom coded site, do make sure you have blogging capabilities, and if your platform isn’t listed here, check to make sure you can add a blog to your site. If you have questions about the tech stuff, drop us a line at hello@sarahmoon.net. 

Each attendee must have their own access, no exceptions. 

While there are some technical elements of what we teach in Summer of SEO, this is not a technical SEO program. We find that most everyday business owners struggle with that minutiae and are better served by our content-first approach to SEO. 

Yes! Reach out for a code for a special rate.

I’ve created my approach to SEO from the ground up, infusing it throughout my signature methodology known as the Alignthority® system.

I saw that authorities, thought leaders, and knowledge businesses were being taught systems that made zero sense for them and they were frustrated by investing heavily in SEO that didn’t result in new clients or leads. 

The thing is, that had never been my experience. I tracked data for years and looked at what worked well for myself and my clients (all of whom were knowledge businesses themselves) and saw consistent results through algorithm changes and trends. I tested, experimented, and gathered the numbers. Over time, this strategy evolved (and it continues to do so) and became codified as the Alignthority® system. 

It’s not designed for high volume businesses looking to emulate the style of big companies like Target—I sometimes call it “boutique SEO” because it’s not for everyone, by design. 

Frankly, this is a sales page and it’s primarily designed for folks who already know about me, not the general public. I talk about this a bit in several of my workshops, but not everything needs to be optimized to the gills, including limited-time sales pages. 

NO.

(If you don’t know what I’m talking about, be happy!)