Summer of SEO is Now Retired—Join the Waitlist to Find Our What’s New for 2027
Summer of SEO Group Strategy Program
Join a diverse cohort of specialists for a season of grounded strategy. We spend three months building the engine for your intentional visibility so you can stop chasing the algorithm and start owning your authority.
Most SEO advice is built for high-volume, low-ticket businesses and is still stuck in 2018, obsessed with keyword density and backlinks. But in a post-keyword world, influenced by AI engines, that’s a recipe for invisibility.
Summer of SEO offers an alternative: A 3-month implementation intensive for consultants and change-makers like you who want to stop the social media hustle and start owning your discovery engine, on independent platforms you control. To do that, we focus on Post-Keyword SEO, a strategy that prioritizes your expertise, unique brilliance, and human connection over robotic algorithms, while still getting you discovered by your ideal clients.
Are you ready to future-proof your authority in a post-keyword world? Let's build your Human-to-Human SEO strategy this summer.
You're Not Selling White T-Shirts
AND THAT’S WHERE MOST SEARCH STRATEGIES GO WRONG
If your business relies on your knowledge and expertise there’s a good chance that if you tried SEO, it went nowhere—fast.
Why? Most SEO experts don’t focus on businesses like yours—businesses built on excellent work, deep knowledge, and vast experience. Maybe you got traffic, but it didn’t move the needle on leads and client acquisition.
Maybe you tried finding some keywords, played with blogging, tried to speed up your website, but it felt like you were throwing spaghetti at the proverbial walls.
I’ve heard this story hundreds of times: “I tried SEO and it didn’t work.” You’re not alone. This is what happens when you use Target-style strategies for a boutique business.
But you also know that the old “post and hope” method isn’t a real, strategic plan for the long-haul.
It’s time to own your voice, get visible, and grow your business. And that’s what Summer of SEO is all about.
Own Your Voice in Summer of SEO
“Sarah Moon has a way of bringing out in you the thing that has always been in your head …but you never probably didn’t have the words to verbally express. She has a way of framing it in a way that you go, yes, that’s what I’ve been trying to say.”
— Nequosha Anderson, Attorney & SoS 2024/2025 Guest Speaker
From “Best-Kept Secret” to Industry Authority—Thanks to the Alignthority® System
Let’s Turn Your Expertise Into Your Marketing Competitive Advantage—Without the Hamster Wheel of “Post and Hope.”
I don't want your brilliance to disappear in the social media scroll, only to be buried by the next algorithm update. You’ve spent years building your expertise and now it’s time to build an ecosystem that actually preserves and promotes it.
The Summer of SEO leverages my signature Alignthority® system—a blend of data-informed research and strategic creativity—to build your visibility authority on your own terms. We move through a clear, three-stage pathway designed for humans, not bots (but the bots still gobble it up to help those humans find you).
Think of this methodology as the antidote to today’s bot-generated, agitation-based marketing. We aren't here to growth-hack your way to a vanity metric. We’re here to build a sustainable, ethical, and independent discovery engine that honors your voice and respects your time.
The “Old Way” (Typical, Old Fashioned SEO)
✗ Performance Theater: Checking boxes and chasing green lights in plugins without a business goal.
✗ Volume Obsession: Chasing high-traffic keywords that attract lookie-loos but zero qualified leads.
✗ The Content Treadmill: Being told you need to publish 4x a week just to stay relevant.
✗ Bot-First Strategy: Content written for algorithms, not the humans you actually want to work with.
✗ Dependency: Systems designed to keep you paying for expensive software or monthly agency retainers.
The Alignthority® Way (Summer of SEO)
✓ The Authority Ecosystem: Building a sustainable, compounding asset that works even when you aren't.
✓ Solution-Aware Strategy: Meeting high-value clients exactly where they are in their search journey.
✓ Strategic Caliber: Focusing on one Pillar of Authority rather than a dozen thin blog posts.
✓ Human-to-Human Connection: Using search data to understand—and solve—your audience's real-world challenges.
✓ Business Autonomy: Giving you the tools and the Simple SEO Math to own your marketing independent of any one platform.
Simplify Your Marketing.
Build Your Authority Ecosystem.
Stop Shouting into the Void.
Simplify Your Marketing. Build Your Authority Ecosystem. Stop Shouting into the Void.
Meet Your Strategist, Sarah Moon
Thought Partner. Business Strategist. Your Guide to Authority.
I’ve been running Sarah Moon Consulting since 2008, acting as a bridge between deep expertise and online visibility. My approach is informed by two decades of experience—from the classroom as a college instructor to the leadership team as a communications director.
I’ve been fortunate to architect strategies for National Book Award winners, MacArthur Genius Grant recipients, and world-changing nonprofits. But my favorite work is helping experts like you stop shouting into the void and start building an ecosystem that honors your brilliance.
My Promise to You: 100% Human Intelligence. No bot-generated fluff or hustle-culture hacks. Just 20 years of strategic expertise applied to your unique body of work.
“I've always LOVED Sarah's approach to marketing and running a business! Sarah has such a wealth of knowledge on all things marketing, and her human-first approach makes marketing feel really natural and easy, rather than pushy and salesy like a lot of people teach.
Sarah’s mentoring [in Summer of SEO] has left me with simple, actionable steps to approach my marketing in a more meaningful and impactful way. She brought so many fun new ideas and it always felt like she was as excited as me about my business and marketing.”
— Jessica Haines, Summer of SEO 2024 Alum
Ready to join the Post-Keyword SEO (r)evolution?
Don’t miss the new program announcement!