Kickoff: June 3 @ 10am
Summer of SEO Group Strategy Program
Join a diverse cohort of specialists for a season of grounded strategy. We spend three months building the engine for your intentional visibility so you can stop chasing the algorithm and start owning your authority.
Most SEO advice is built for high-volume, low-ticket businesses and is still stuck in 2018, obsessed with keyword density and backlinks. But in a post-keyword world, influenced by AI engines, that’s a recipe for invisibility.
Summer of SEO offers an alternative: A 3-month implementation intensive for consultants and change-makers like you who want to stop the social media hustle and start owning your discovery engine, on independent platforms you control. To do that, we focus on Post-Keyword SEO, a strategy that prioritizes your expertise, unique brilliance, and human connection over robotic algorithms, while still getting you discovered by your ideal clients.
Are you ready to future-proof your authority in a post-keyword world? Let's build your Human-to-Human SEO strategy this summer.
You're Not Selling White T-Shirts
AND THAT’S WHERE MOST SEARCH STRATEGIES GO WRONG
If your business relies on your knowledge and expertise there’s a good chance that if you tried SEO, it went nowhere—fast.
Why? Most SEO experts don’t focus on businesses like yours—businesses built on excellent work, deep knowledge, and vast experience. Maybe you got traffic, but it didn’t move the needle on leads and client acquisition.
Maybe you tried finding some keywords, played with blogging, tried to speed up your website, but it felt like you were throwing spaghetti at the proverbial walls.
I’ve heard this story hundreds of times: “I tried SEO and it didn’t work.” You’re not alone. This is what happens when you use Target-style strategies for a boutique business.
But you also know that the old “post and hope” method isn’t a real, strategic plan for the long-haul.
It’s time to own your voice, get visible, and grow your business. And that’s what Summer of SEO is all about.
Own Your Voice in Summer of SEO
“Sarah Moon has a way of bringing out in you the thing that has always been in your head …but you never probably didn’t have the words to verbally express. She has a way of framing it in a way that you go, yes, that’s what I’ve been trying to say.”
— Nequosha Anderson, Attorney & SoS 2024/2025 Guest Speaker
From “Best-Kept Secret” to Industry Authority—Thanks to the Alignthority® System
Let’s Turn Your Expertise Into Your Marketing Competitive Advantage—Without the Hamster Wheel of “Post and Hope.”
I don't want your brilliance to disappear in the social media scroll, only to be buried by the next algorithm update. You’ve spent years building your expertise and now it’s time to build an ecosystem that actually preserves and promotes it.
The Summer of SEO leverages my signature Alignthority® system—a blend of data-informed research and strategic creativity—to build your visibility authority on your own terms. We move through a clear, three-stage pathway designed for humans, not bots (but the bots still gobble it up to help those humans find you).
Think of this methodology as the antidote to today’s bot-generated, agitation-based marketing. We aren't here to growth-hack your way to a vanity metric. We’re here to build a sustainable, ethical, and independent discovery engine that honors your voice and respects your time.
The “Old Way” (Typical, Old Fashioned SEO)
✗ Performance Theater: Checking boxes and chasing green lights in plugins without a business goal.
✗ Volume Obsession: Chasing high-traffic keywords that attract lookie-loos but zero qualified leads.
✗ The Content Treadmill: Being told you need to publish 4x a week just to stay relevant.
✗ Bot-First Strategy: Content written for algorithms, not the humans you actually want to work with.
✗ Dependency: Systems designed to keep you paying for expensive software or monthly agency retainers.
The Alignthority® Way (Summer of SEO)
✓ The Authority Ecosystem: Building a sustainable, compounding asset that works even when you aren't.
✓ Solution-Aware Strategy: Meeting high-value clients exactly where they are in their search journey.
✓ Strategic Caliber: Focusing on one Pillar of Authority rather than a dozen thin blog posts.
✓ Human-to-Human Connection: Using search data to understand—and solve—your audience's real-world challenges.
✓ Business Autonomy: Giving you the tools and the Simple SEO Math to own your marketing independent of any one platform.
Simplify Your Marketing.
Build Your Authority Ecosystem.
Stop Shouting into the Void.
Simplify Your Marketing. Build Your Authority Ecosystem. Stop Shouting into the Void.
Month 1 (June)
CLARIFY YOUR SEO & MARKETING FOCUS
Identify Your Sphere of Authority™
We don't just find keywords, we find the topical intersection of your brilliance and audience demand.
An authority-building, search-fueled strategy is only as good as its foundations. In our first month together we’ll set ourselves up for success with planning and big-picture thinking.
Understanding the Authority Growth Pyramid and where you're located on it right now.
Identifying the sparks you light in the minds of your clients.
Identify your Sphere of Authority so you’re talking about the right subjects, to the right people.
Douse the frustration flames by thinking through your audience's real challenges.
Month 2 (July)
CREATE YOUR SEO-FUELED BODY OF WORK
Architect Your Visibility
Turn your insights into a search-optimized content engine that compounds in value.
In our second month together, you’ll get serious about your SEO-focused content planning with the goal for you to wrap up the month with a solid content plan in place and at least one authority-driven SEO-friendly article written.
Plan content that's the perfect kindling: Irresistible, informative, and sparks their interest in your expertise.
Learn to use our signature (and updated for 2026) Alignthority® Content Planner to manage and organize your ideas and content.
Write at least one significant pillar piece of thought leadership content for your website.
Month 3 (August)
CULTIVATE SUSTAINABLE MARKETING GROWTH
Engineer Your Own Luck
Optimize the funnel to convert high-value searchers into clients while you sleep.
The big problem with the way most agencies (especially those weirdos who cold pitch you in your inbox) do SEO is that they only really care about traffic—I care about your growth on your terms.
You'll matchmake your search-fueled content with two actions for your audience.
Learn the Rule of Threes when it comes to SEO content.
Don't let your authority fizzle out—we'll build a quick and easy data review habit.
Group Cohort Track
The core collective experience.
Best for: The self-starter who thrives in a group environment and wants the community energy of a 3-month intensive.
Includes the full 3-month curriculum, group strategy sessions, and community support.
THE STRATEGIC FOUNDATION
The Alignthority® Content Planner: Access to my signature, client-only Notion hub to house your story bank and map your ecosystem.
The Post-Keyword Roadmap: A modern framework for navigating search in a world of AI Overviews and bot-generated noise.
Simple SEO Math: My proprietary method for making data-informed decisions without needing an engineering degree or expensive software.
COLLABORATIVE IMPLEMENTATION
Twice-Monthly Group Strategy Sessions: 90-minute deep dives where we move past theory and into the actual architecture of your business.
Monthly Q&A + Implementation Blocks: Dedicated time to get unstuck, ask me anything, and actually do the work alongside your peers.
The Private Cohort Community: A quiet, focused, and inclusive space for asynchronous support and high-level connection with other business owners.
SEO RESOURCE LIBRARY (Curated, Not Crowded)
Seven Targeted Strategy Replays: Re-edited and updated, covering everything from Image SEO to Magnetic Metas.
The "Strategy Shorts" Archive: Bite-sized, actionable insights to help you refine your SEO efforts without the fluff.
Post-Keyword Workshop Access: Immediate access to the foundational session that sets the stage for our summer work.
2026 Pricing: $1,750
(2-4 month payment plans available)
Discover Your Path in Summer of SEO
Guided Track (VIP)
The deep-dive partnership.
Best for: Established founders and “best-kept secret” experts ready to stop chasing algorithms and start leading the conversation.
Includes the full 3-month curriculum, group strategy sessions, and community support—plus personalized 1:1 access to Sarah.
👉 ADDS: 1:1 STRATEGIC SUPPORT
Monthly 1:1 Strategy Deep Dives: Three private, 90-minute sessions with me to architect your specific ecosystem and solve your unique business puzzles.
Collaborative Strategy Workspace: A dedicated, shared digital home for our 1:1 work, ensuring your specific roadmap is always front and center.
Priority Strategy Review: Direct feedback on your core authority assets as you build them throughout the summer.
THE STRATEGIC FOUNDATION
The Alignthority® Content Planner: Access to my signature, client-only Notion hub to house your story bank and map your ecosystem.
The Post-Keyword Roadmap: A modern framework for navigating search in a world of AI Overviews and bot-generated noise.
Simple SEO Math: My proprietary method for making data-informed decisions without needing an engineering degree or expensive software.
COLLABORATIVE IMPLEMENTATION
Twice-Monthly Group Strategy Sessions: 90-minute deep dives where we move past theory and into the actual architecture of your business.
Monthly Q&A + Implementation Blocks: Dedicated time to get unstuck, ask me anything, and actually do the work alongside your peers.
The Private Cohort Community: A quiet, focused, and inclusive space for asynchronous support and high-level connection with other business owners.
SEO RESOURCE LIBRARY (Curated, Not Crowded)
Seven Targeted Strategy Replays: Re-edited and updated, covering everything from Image SEO to Magnetic Metas.
The "Strategy Shorts" Archive: Bite-sized, actionable insights to help you refine your SEO efforts without the fluff.
Post-Keyword Workshop Access: Immediate access to the foundational session that sets the stage for our summer work.
2026 Pricing: $2,995
(2-4 month payment plans available)
01. Twice Monthly Group Strategy Sessions
Our 90-minute group sessions are not just Q&As—we’ll dig into real strategies for your business. If you can’t make it, don’t worry—submit your questions in advance and all sessions will be recorded.
02. Private Community
We’ll use a community built into our learning management system to make connections and get asynchronous support. Ask questions, share your wins, and get support when you need it.
03. Monthly Q&A Working Sessions
The hardest part of marketing isn’t doing the work—it’s finding the time. We’re helping you create a marketing habit with once a month Q&A sessions.
“I've always LOVED Sarah's approach to marketing and running a business! Sarah has such a wealth of knowledge on all things marketing, and her human-first approach makes marketing feel really natural and easy, rather than pushy and salesy like a lot of people teach.
Sarah’s mentoring [in Summer of SEO] has left me with simple, actionable steps to approach my marketing in a more meaningful and impactful way. She brought so many fun new ideas and it always felt like she was as excited as me about my business and marketing.”
— Jessica Haines, Summer of SEO 2024 Alum
Meet Your Strategist, Sarah Moon
Thought Partner. Business Strategist. Your Guide to Authority.
I’ve been running Sarah Moon Consulting since 2008, acting as a bridge between deep expertise and online visibility. My approach is informed by two decades of experience—from the classroom as a college instructor to the leadership team as a communications director.
I’ve been fortunate to architect strategies for National Book Award winners, MacArthur Genius Grant recipients, and world-changing nonprofits. But my favorite work is helping experts like you stop shouting into the void and start building an ecosystem that honors your brilliance.
My Promise to You: 100% Human Intelligence. No bot-generated fluff or hustle-culture hacks. Just 20 years of strategic expertise applied to your unique body of work.
FAQs About Summer of SEO
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When I say “Post-Keyword” SEO, I don’t mean that keywords don’t matter anymore. Instead, the way we research and use keywords has changed. They require context. We aren’t ticking boxes or aiming for a “Green Light” in Yoast. This was never my approach, but it was a very common—and effective—way of increasing traffic for many years.
(BTW: Yoast is private equity-owned, which is why is sucks now. So is RankMath, which is why there are so many weird, non-functional “features” built in these days.)
In the Post-Keyword Era:
✅ You want to use natural language your audience will be using.
✅ We’re less concerned about volume & competition data. (They’re useful for the bigger picture, but we care more about searcher intention.)
✅ I recommend avoid heavily jargoned verbiage your audience doesn’t know yet.
Now more than ever, keywords must have context:
💡Ask yourself: how does your target keyword fit with your entire entity (website)?
💡You should know that “Affinity” style pages or posts should fit naturally with your overall entity (website) or they will not be indexed.
💡Keywords can be repeated in FAQs—you won’t cannibalize your posts or pages, I promise! This is adding interconnectedness!
If this all feels logical and natural to you, congrats! You’ve likely been doing SEO the future-friendly way all along. If it’s new info, no worries—most folks have a shorter path to adjusting their strategy than they realize.
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June 3 at 10am Pacific! Everything will be recorded if you get busy and can’t make it live! We’ve also improved our community system so you can have asynchronous discussion with each recording.
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Mark your calendar for 10AM Pacific/1PM Eastern/6PM for the following days:
June 3
June 10
June 24
July 1
July 8
July 22
August 5
August 12
August 26
There may be additional surprises added to our calendar as well!
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Yes! You may split your payment into 1-4 monthly payments.
The Group Track is $1,750.
The Guided Track is $2,995.
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These were pure coworking sessions in the past, but I quickly realized that people needed more free connection time, to ask questions of me, to connect with each other, and just get advice and insights. So, in the spirit of flexibility, I’ll let the group guide us in this!
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SoS isn’t for everyone! It’s designed for expertise-based businesses. I used to say that it was not appropriate for product-focused businesses, but we’ve had folks with both digital and physical products enroll and see success. So, if you have an area of specialization and are interested in using your expertise to expand your marketing, this may be the program for you!If you have questions about its appropriateness for you, just email us at hello@sarahmoon.net.
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You can be successful with any modern website platform. If you have a custom coded site, do make sure you have blogging capabilities, and if your platform isn’t listed here, check to make sure you can add a blog to your site. If you have questions about the tech stuff, drop us a line at hello@sarahmoon.net.
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Each attendee must have their own access, no exceptions.
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While there are some technical elements of what we teach in Summer of SEO, this is not a technical SEO program. We find that most everyday business owners struggle with that minutiae and are better served by our content-first approach to SEO.
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Yes! Reach out for a code for a special rate.
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I’ve created my approach to SEO from the ground up, infusing it throughout my signature methodology known as the Alignthority® system.
I saw that authorities, thought leaders, and knowledge businesses were being taught systems that made zero sense for them and they were frustrated by investing heavily in SEO that didn’t result in new clients or leads.
The thing is, that had never been my experience. I tracked data for years and looked at what worked well for myself and my clients (all of whom were knowledge businesses themselves) and saw consistent results through algorithm changes and trends. I tested, experimented, and gathered the numbers. Over time, this strategy evolved (and it continues to do so) and became codified as the Alignthority® system.
It’s not designed for high volume businesses looking to emulate the style of big companies like Target—I sometimes call it “boutique SEO” because it’s not for everyone, by design.
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Frankly, this is a sales page and it’s primarily designed for folks who already know about me, not the general public. I talk about this a bit in several of my workshops, but not everything needs to be optimized to the gills, including limited-time sales pages.
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NO.
(If you don’t know what I’m talking about, be happy!)
Ready to join the Post-Keyword SEO (r)evolution?
We kick off on June 3, with limited spots available!