Marketing Strategy Services for Purpose-Driven Businesses
Strategy-First Marketing to Drive Sustainable Growth & Build Your Brand Value
Marketing is the first word in business that sends people running. It all feels like too much—too much time, too much stress, too much money, and too many competing voices.
This is why I bring my work back to the fundamentals with my Alignthority® system. This is a sustainable, approachable marketing methodology that holds your goals—as both a business and a human—at its core. This approach to marketing weaves together messaging, frameworks, data-driven SEO, audience research, and more in a system you can use over and over again.
As one of my clients said to me, I always meet people where they’re at and won’t ever say, “You’re wrong.” Instead, we work with your strengths to get the most out of what you have, within your capacity.
In short, the Alignthority® way is marketing for the rest of us.
Is it finally time to own your voice? Start with my about page strategy guide →
Is it finally time to own your voice? Start with my about page strategy guide →
The Alignthority® Approach to Evergreen Marketing Strategy
Your marketing shouldn’t feel like running a race with an unknown destination; it should feel like an unavoidable truth powered by your authority. The Alignthority® Method moves beyond the noise of traditional marketing to build a strategy rooted in data-informed thought leadership and brand alignment rather than constant pursuit and performance.
My team and I don’t just support you in "marketing" your business. We architect an ecosystem where your unique brilliance meets the specific needs of your high-value audience. By moving through three transformative phases—Clarify, Create, and Cultivate—we evolve your brand from a silent expert into a category of one.
However we work together, from a one-time consulting session, to my intensive Alignthority® Accelerator, my promise is a high-touch, bespoke partnership fueled by purpose and, yes—joy.
“Sarah Moon is the best marketer and strategist I know. She has given me grounded strategies that helped me attract qualified leads and repel everyone else. As a coach, it’s paramount that I only sell to people who are ready and she has helped me structure my offers and message in such a way that calls up those people who are ready to take action.”
Marketing Services & Packages
The following are some of my popular options for collaborating on marketing strategy. While many of my clients start with a set package, others require something more flexible and choose to work with me on a retainer or ongoing advisory basis, particularly when they’re in need of implementation support. Unsure where to start? Just share as much as you can in your inquiry and we’ll find the best match.
Alignthority® Accelerator: A Thought Leadership Lab
Stop guessing and start building your legacy. Emerging entrepreneurs, it’s time to harness the power of search and audience data to build an unshakeable marketing foundation in the Alignthority® Accelerator.
Over three months, we'll transform your authority online. This program isn't just theory—it's an effective and achievable mix of business strategy and cutting-edge content-first SEO design to last. This is a collaborative laboratory where we architect your future as a category leader.
Define your Sphere of Authority™: Isolate the unique intersection of your expertise and audience demand to create a message no one can copy.
Architect Your Visibility: Deploy innovative SEO strategies that ensure you are found by high-value clients, not just random traffic.
Build Your Strategic Roadmap: Develop a content engine that compounds in value over time, turning your insights and thought leadership into your most powerful sales tool.
Direct the Execution: We don’t just give you a plan; we provide the strategic oversight to ensure every piece of your marketing foundation is laid with precision.
The Accelerator is best for: Full SEO & Messaging Overhaul
The Signature Implementation: For two clients annually, we offer an exclusive full-service website implementation.We handle the entire transition from strategy to live site, ensuring your digital home is as polished as your perspective.
Spark Sessions Strategy Sprint: An Idea Incubator
Spark Sessions, my most popular offer, is the best place to start if you’re striking the flint together trying to make fire, and it just won’t catch.
Over this six-week strategy sprint, we move from friction to flow, digging into your biggest challenges to develop a solution that works. Whether you are launching a new offer or refining your message, we focus on high-impact results, such as:
The Visual Framework: Turning your complex process into a single, elegant 1-page visual (like my Alignthority®model) that does the selling for you.
Strategic Messaging: Identifying exactly how to talk to new audiences.
Content & Offer Design: Redesigning your services for better alignment and higher conversion.
Spark sessions is best for: Fast pivots & New ideas
The Ghost Add-On: Want to start monetizing your brilliance immediately? Depending on availability, you can add Ghost implementation to your session—building a platform you own (think Substack, but better) to house your audience and your insights.
Alignthority® Marketing Retainer
The Alignthority® Marketing Retainer is where strategy meets execution for sustained momentum, inspired by the results from my previous marketing and design agency.
Designed for leaders who want their strategy and implementation under one roof, the retainer is a popular follow up engagement after our collaboration in the Alignthority® Accelerator. This 3–6 month partnership ensures your growth is supported by high-level SEO implementation, design refinements, and conversion-focused copy.
My team and I act as your strategic partners, managing the technical details—from coordinating with developers to sourcing specialized talent—so you can stay focused on your mission. This is high-impact support built for periods of purposeful expansion.
The retainer is best for: Intentional Growth & Purposeful Expansion
Note: Priority is given to past clients and new clients on the Squarespace platform. Investment ranges from $1,500-$3,500/month with a three month minimum commitment.
Back Pocket Strategist: Marketing Coaching When You Need It
Big idea brewing? Complex challenge ahead? Can't find the right words?
Meet the Back Pocket Strategist: your flexible, one-to-one consulting program for marketing and business. It's powered by my signature Alignthority® strategy system, which is designed to fuel your business evolution.
When inspiration hits or a roadblock appears, just reach out—no scheduling, no email composing, no Zoom fiddling.
You talk, I answer. It’s that simple, and that powerful!
BPS is best for: Maintaining Momentum & Staying Accountable
“There’s no sales experience with [Sarah]. It’s not like, ‘Oh, well, you can, you know, add on this service...’ It was incredibly clear, open, and of service. And I think that’s what a really good coach is as well. It’s like someone who’s very much showing up to serve you at your place of need, at your moment of need. And so Sarah really leads with that.”
Marketing Strategy Case Studies
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![Sarah Lobkovich, OKR Strategist, Sitting at a Table]()
How Sara amplified her business by embracing her vision with Spark Sessions
Meet Sara Lobkovich, an OKR Strategist, thought leader, and Spark Sessions client who diversified her marketing and leaned into her authenticity following our work together.
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![Jamar Diggs]()
How Jamar landed a Fortune 500 company client with Spark Sessions
Meet our client Jamar Diggs, a YouTube Marketing Strategist and one of Sarah’s Spark Session’s clients. Learn how she facilitated his framework development and transitioned from agency owner to in-demand consultant.
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![Smiling person sitting on desk in office with clock on wall, bookshelves, and lamp.]()
How the Alignthority® Accelerator Helped Natalie Double Her Revenue
Meet Natalie Bullen, founder of Unapologetic Wealth and one of our Alignthority™ Accelerator clients. Learn how she used her experience in the Accelerator to get clarity on her message without compromising what already worked.
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![Nic SIdoti]()
How Nic learned to love her business again with Spark Sessions
Learn how developing a business and marketing framework helped Nic, a website designer, create a new spark in her business.
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![Nequosha Anderson]()
How Spark Sessions Helped Nequosha Surface the Brilliance Within
Learn how Spark Sessions helped attorney Nequosha Anderson discover the brilliance within her firm.
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![Sasha Patpatia Photo]()
How transforming her business reignited Sasha’s creative practice
Meet Sasha Patpatia, a coach and artist who developed a framework and new services suite as a business coaching client.
Not sure where to start? Simply book a one-time marketing strategy session and tackle one of your challenges—in just an hour.
This is where many of my long-time clients start—it’s a simple, no-commitment solution and you can get some quick wins along the way. This ask me anything format is great for gut checks, reviews, and those “Hey, am I on the right track here?” questions