Post-Keyword SEO:
Content Strategy for the Modern Algorithm
LIVE WORKSHOP FEB. 19 @ 1PM PACIFIC
Stop chasing keywords.
Start owning the topic.
If you feel like your search traffic is plateauing or disappearing into Google’s AI Overviews, you aren’t alone. The “traditional” way of doing SEO (picking a keyword and hitting publish) no longer works in an era of LLMs and the search methodology known as semantic search (aka the intent and meaning behind the search).
Google, Bing, DuckDuckGo, and AI models like Perplexity and ChatGPT don't just want the answers—they want The Authority. Which equals opportunity for you.
The SEO Shift You Can’t Afford to Ignore
Search engines have evolved from “dictionary-style” matching to “human-style” or “intention-style” understanding. They no longer look for the best page—instead, they look for the most authoritative entity (aka your website). In this masterclass-style workshop, I will pull back the curtain on how modern algorithms categorize expertise. You will learn how to transition from a scattered content calendar to a topical knowledge engine that modern algorithms crave to cite as authoritative.
The best part? I’ve stress-tested this method for years—and that’s why the website you’re reading right now hasn’t been a victim of algorithmic chaos that my competitors have! It’s proven and effective for businesses just like yours.
This workshop is designed for anyone who leverages visibility online as part of your marketing mix. I want the best service providers, experts, and ethical companies to remain visible on a noisy internet that’s threatening to swallow them if they’re not proactive. Whether you’re executing the work in your solo business or approving the budget for a large team, the rules of the game have changed and it’s essential to know which cards to play.
Founders & Subject Matter Experts: If you’re the "Face of the Brand" and want to ensure your unique expertise is recognized as a “Core Entity” (aka a person, place, brand, product, or concept) by Google and LLM software training sets.
E-commerce & Brand Managers: If you’re struggling to compete with giants, this will help you understand how Google and LLM software sees your bran. Learn how to use niche topical clusters to out-rank (and out-cite) massive competitors who lack your specialized depth.
Agency Owners: Get a fresh, 2026-ready answer to offer clients who are asking, "Why is my traditional SEO traffic dropping?"
Content Strategists & Creators: If you’re tired of seeing high-quality long-form work buried by AI summaries. Learn how to create “Insights Gain” that makes your content un-replaceable by a bot.
Web Designers: Answer your clients’ questions about search visibility in the post-keyword era with confidence and authority.
Marketing Directors & CMOs: If you’re a leader looking to future-proof your brand’s digital footprint, don’t miss this masterclass. Shift your team from a reactive “traffic-chasing” mindset to a proactive “market-authority” strategy.
“Sarah Moon's search-first strategies and human-centered SEO outlook are a refreshing combination of simple, smart and achievable.”
— Nic Sidoti, Web Designer
What’s Included in Post-Keyword SEO
The window for an “early adopter” advantage in topical authority search is closing—now is the time to take action before you’re drowned out..
This workshop is for those who want to be the sources that generative AI software and Google quotes, rather than the websites that generative AI replaces. This may sound scary, but now is the time to get that competitive advantage before “The Big Guys” in your space make their move.
✅ 60-Minute Live Masterclass-style workshop on Feb 19 at 1pm Pacific: High-impact, fluff-free training.
📹 Recording access for at least one year: So you can revisit the approach as you expand your strategy.
📝 The Entity Mapping Worksheet: A hands-on tool to architect your authority immediately.
👩🏻💻30-Minute Interactive Q&A: Get direct feedback on your specific industry challenges.
🚨 Designers, copywriters, & other pros: You are welcome to use these techniques in your projects, but under no circumstances are you permitted to resell, teach, or otherwise claim them as your intellectual property. (It sucks I have to say this.)
Important note: This workshop will NOT be available for purchase after Feb 19.
Post-Keyword SEO: Content Strategy for the Modern Algorithm
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Module 1: Topical Authority
The framework for becoming the "Source of Truth" in your niche.
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Module 2: Entity Mapping
How to map the "People, Places, and Concepts" that define your industry.
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Module 3: Insights & Information Gain
Commercial FAQs as a buying motivator and trust builder.
Post-Keyword SEO
Live Workshop Pricing
Choose the right path for you! Get the standalone workshop or add on a 60 minute Strategy Session with me to get personalized support.
Live Workshop & Recording
✔ Live workshop with Sarah on Feb 19
✔ My entity mapping toolkit
✔ Recording of live workshop following light editing
✔ Opportunity to submit questions for clarification
✔ Access for at least one calendar year
✔ Transcripts and captions for accessibility
Pricing: $95 usd
Important note: This workshop will NOT be available for purchase after Feb 19.
Add a 1:1 with Sarah
✔ Live workshop with Sarah on Feb 19
✔ My entity mapping toolkit
✔ Recording of live workshop following light editing
✔ Opportunity to submit questions for clarification
✔ Access for at least one calendar year
✔ Transcripts and captions for accessibility
✔ Adds a 60 minute Marketing Strategy Session with Sarah ($350 Value)
Pricing: $395 usd ($455 value)
Important note: This workshop will NOT be available for purchase after Feb 19.
I’m Sarah Moon, a marketing strategist with nearly two decades of experience and a former agency owner. My mission is simple: In a complicated, often chaotic market, I want to ensure that high-integrity, expert voices remain visible and valued.
I’ve spent my career helping expertise-based businesses like yours cut through the static to achieve top rankings and attract right-fit clients. Using my signature ALIGNTHORITY® method, we focus on driving growth that actually feels aligned with your values.
I’m deeply passionate about empowering ethical business owners to reclaim their space. I even spent years teaching marketing at the college level to help the next generation of leaders find their footing.
If you’re ready to up-level your presence in a way that feels approachable, strategic, and—dare I say—fun, I invite you to join me for this workshop. Let’s make sure the right people (that's you) are the ones being heard.
Meet Your Guide, Marketing Strategist Sarah Moon
Questions & Answers About Post Keyword SEO
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I have scheduled two hours for the live workshop so everyone can get their questions answered. You do not need to stay the entire time—you’ll get a recording to watch at your convenience.
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There are three core elements to this live workshop:
Foundation: Building Topical Authority
Strategy: The "Entity-First" Content Map
Implementation: Insights & Information Gain
You’ll walk away from this workshop understanding how the internet sees your entire entity (aka YOU and your brand) and how to manipulate the system to enhance your visibility.
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If Keywords are the 'words' in a dictionary, Entity Mapping is the 'map' of the entire library. It tells the algorithm not just that you mentioned a word, but that you understand the entire world that word lives in.
These days, controlling your entity is essential—and now is the time to act.
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Yes , please do! All I ask is that you not use my materials to sell your own course, template, etc. This is not a license to resell my materials and I am a stickler about copyright.
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Yes, there's a discussion of search and AI (whatever you want to call it: GEO, AEO, etc etc).
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Nope! You can use these techniques with nearly any platform!
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Nope!
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NO.
(If you don’t know what I’m talking about, be happy!)
