Online SEO courses that fill your marketing funnel.
Core SEO Funnel Strategy Sequence
Grow your authority and visibility online with a successful search engine optimization strategy, plus the know-how to implement it.
Are you a smart & savvy business owner who wants to expand their message to the right clients?
Frustrated by creating content that doesn’t lead to more clients? Feel like you are helping DIYers instead paying customers? Want to make your voice heard amongst the noise of the internet?
There is a way out of this frustration. I’ve been there and developed this series to help business owners like you and me.
This foundational series is the first step in building your authority and visibility online.
Build Your SEO Strategy, Step by Step
-
![A pile of maps]()
Step 1: Get Found Blueprint
The SEO strategy for Consultants, Coaches, and Service Providers (Replay of live Workshop )
The secret to getting discovered by the right clients who will joyfully pay for your premium service? Search-driven thought leadership. That's right, content.
But too often people just create random articles and blog posts thinking they'll be found. And it doesn't work. You need a system—and we've cracked the code. -
![A decaying roman pillar against a blue sky]()
Step 2: Search First Pillars
Build the foundation of your online authority, brick by brick.
Pillar content is a strategic, repeatable, repurposing-friendly element that's a must-have in any savvy content marketers' toolkit. Effective pillar content follows a structure to make it as friendly as possible to Google and meet your audience right where they're at—so they can become your clients without friction and stress.
In this workshop, Sarah walks you through exactly what you need to do to create pillar content that ranks and serves you for the long haul.
-
![A woman making a to do list in a notebook]()
Step 3: Flip the How-To Script
Are you a consultant, creative, or coach who wants to attract more ideal clients?
Then it’s time to stop instructing and start inspiring.
If you know you have valuable expertise, but feel lost when it comes to translating it into inspiring and engaging "how-to" content that makes people sit up and take notice—and finally hit that “inquire” button.
If you're sick and tired of telling people how to and seeing them turn to DIY or other providers, this is the workshop for you.
-
![Blue question mark on a pink background]()
Step 4: Get Found with Q&As
Your potential clients have questions—and you've got the answers!
We'll show you how to harness client curiosity to grow your audience—and your revenue.Q&As are a simple, effective strategy for consultants, coaches, and experts to get found in a noisy search engine.
In this workshop, Sarah walks you through exactly what you need to do to potentially rank with question-focused content that attracts right-fit clients into your marketing ecosystem.
What You’ll Learn in the SEO Funnel Course Series
In this four workshop Series, you'll walk away feeling confident and prepared to tackle your search-first marketing funnel with new strategies that build your audience and create a longterm, sustainable marketing ecosystem. You’ll learn how to create purposeful, search-driven thought leadership through your website content that positions you as an industry thought leader—and helps you get found. You’ll understand how pillar content ranks and serves you for the long haul, and how question-style content brings in searchers and in chatbots like ChatGPT. When you’ve completed the series, you’ll be ready to get discovered and create an evergreen, discovery-based marketing funnel you can repurpose and leverage for years to come.
What You’ll Get in the SEO Funnel Bundle:
This series can be purchased as a whole at a discount or you can work through them one by one. They should be completed in the following order:
Get Found Blueprint: Your SEO Funnel Roadmap
Search First Pillars: The Foundation of Your SEO Funnel
Flip the How to Script
Get Found with Q&As
Courses include video recordings, transcripts and audio recordings.
Who the SEO Funnel Course Series is for:
Most business owners, marketers, and creatives can benefit from this course. If you sell your expertise, you’ll love this approach! In particular, I see the following benefit from my SEO funnel approach:
Consultants (B2B or B2E)
Coaches (B2B or B2C)
Creative business professionals such as designers & writers
Attorneys, CFPs®, and other regulated pros
Other smart, savvy business owners selling services, programs, or courses
Take a Peek Inside Get Found Blueprint
Our series of core SEO courses takes a very different approach than you’ve probably heard from the hustle-y, techy types—and that’s on purpose. That’s because most folks teach SEO for high volume, high churn businesses, not knowledge-based businesses like yours. Check out this excerpt and see if this series is for you.
The Details About the SEO Funnel Strategy Courses
Get all four of our SEO Funnel courses for a great price in our bundle or each of the classes is available to purchase a la cart. These recorded live workshops includes recordings, transcripts, materials and audio access.
⏰ Over 6 hours of content in the bundle, each course is at least 1 hour.
👩🏻💻 Format: Recording of live workshops, interactive workbooks and additional materials.
📝 Transcripts and captions.
🎧 Private podcast feed to listen on the go
📖 Materials for you to reuse when you need it.
💳 Total cost of the bundle is $495.00 USD paid at once or over 2 or 3 months or $125 for an individual class.
🚨 Designers, copywriters, & other pros: You are welcome to use these materials as part of your own marketing plan, but under no circumstances are you permitted to resell, teach, or otherwise claim them as your intellectual property. (It sucks I have to say this.)
“[Sarah] stressed the importance of writing blog posts for SEO. Reluctantly, I started writing blog posts. At first, I was so nervous! Writing information for potential patients and other doctors to read was a little nerve wracking. Now, almost 2 years later, I have captured an audience with patients and other local doctors. It was the best thing to help my business.”
My Approach to SEO Funnels
Search engine optimization is a treasure trove of data, audience understanding, and “top of funnel” marketing opportunities—and it’s high time we treated it like the holistic marketing strategy it is.
That’s why I teach SEO the Alignthority® way. In this approach, designed specifically for service or what I call “knowledge” businesses (that’s you—if you leverage your smarts through services, coaching, creative work, or courses), we hone in on our clients’ curiosity, frustrations, and aspirations to meet them right where they’re at. And, a whole lot of the time, that’s when they’re in the search engine.
Did you know that 90% of online experiences start with a search? Our clients are out there looking for solutions, and a smart SEO strategy that proves your knowledge and expertise is the best way to get you and your brand in front of them at just the right time.
I’m excited to share this knowledge with you in my series of core SEO courses—and can’t wait to see you make this strategy your own.
FAQs About Our Online SEO Courses
-
Yes , please do! All I ask is that you not use my materials to sell your own course, template, etc. This is not a license to resell my materials and I am a stickler about copyright.
-
I’m platform agnostic, so this isn’t a problem!
-
Real talk? It’s a whole lot easier for busy entrepreneurs just trying to run a business and do all the things!
Content is also evergreen, which means that you’re not having to chase algorithm changes (social media does that to use enough!) and if technology isn’t your favorite thing, you’re not having to dive into that stuff either.
I believe in meeting my clients right where they’re at—and backlink building (which can be risky) and technical optimizations just aren’t in the capacity for my people.
-
While I touch on some technical elements, the focus of this series is content-driven SEO, as in my experience that’s more evergreen for my clients. If you’re interest in some technical courses, I recommend Magnetic Metas, Smooth Sailing Migrations, and Image SEO—or book a 1:1 session with me.
-
We promise access for one year, but typically it’s longer than that. Courses are pulled when the information becomes outdated.
-
NO.
(If you don’t know what I’m talking about, be happy!)
