About Sarah Moon Consulting
Discovery-Fueled Marketing & Business Strategy Designed for the Rest of Us
I'm Sarah Moon & I'm on a mission to re-envision modern marketing.
Founded on a Humans First philosophy in 2008, I help specialists build undeniable authority—without the agitation. In that time, I have been fortunate to work with an inspiring range of clients, including National Book Award winners, international nonprofits, MacArthur “Genius” Grant awardees, Emmy nominees, award-winning science writers and investigative journalists, and proud small local businesses—and everything in between, including entrepreneurs like you.
Modern marketing has a massive structural problem. Companies have been sold marketing systems that too often treat people like data points, manufactures false urgency, and twists the knife in our pain points. Instead of serving humans and all their delightful imperfections, it creates noise.
In a world driven by growth hacking, superficial algorithms, and automated slop, authentic expertise gets buried. If you are a thought leader, an expert, or a conscious CEO, it can feel like the traditional marketing playbook forces you to choose between aggressive self-promotion or total invisibility.
But you don’t have to run on that treadmill. There is a way to build lasting visibility that honors your intellect, respects your audience, and establishes true authority—without screaming to be heard. I call it Alignthority®.
“I didn’t start out with a community of other business leaders / business owners ‘like me.’ Much of what I observed watching other founders and business owners didn’t feel like a “fit” for me, as an introvert / thinker who is firmly of the Steve Martin school: I prefer to ‘be so good they can’t ignore you,’ and am allergic to self-promotion. When Sarah and I connected I found—for the first time as a business owner / operator—a strong feeling of ‘OMG I’m not alone.’”
It all started with a blog…
It all started with a blog…
After years of managing public and private sector PR, I launched a small, independent blog. I didn't know it at the time, but that single choice was about to change the entire trajectory of my career.
Before going out on my own, I held the fancy-sounding titles: Communications Director, Public Information Officer, Media Officer. I navigated high-stakes environments, securing media coverage everywhere from regional outlets to NPR, Univision, and The Washington Post. It looked great on a resume—but it was an exhausting, press-release-heavy grind that left little room for true strategic creativity.
When WordPress arrived, it democratized the web and offered a way to step outside the institutional gatekeepers. But when Squarespace emerged, it was a massive leap forward in ease, allowing us to build without the constant technical friction. Recognizing the potential of the platform early on, I became one of the original Squarespace Specialists and the very first expert to specialize in Squarespace SEO. That early work became my proof of concept: you don't need a massive, complex apparatus to build a dedicated platform. You just need substance.
From the classroom to a company…
When a sudden layoff hit during the 2008 recession, that side project became my bridge.
I began teaching online marketing and website design at a local college, sharing real-world digital strategies I’d learned not at work, but from my blog experiment, with students navigating a rapidly changing economy.
As I taught in that program, local business owners started approaching me to help them build and optimize their own digital spaces. I quickly realized that the gap between deep, real-world expertise and meaningful online visibility was huge—and I knew how to fix it.
Over 15 years later, Sarah Moon Consulting has grown from a solo rescue mission into a strategic partner for audacious change-makers (even if they don’t think of themselves that way). Today, I share insights every week with thousands of quiet experts, specialists, and leaders through my newsletter, and I work closely with a brilliant cadre of clients to amplify their real-world impact.
Using my proprietary Alignthority® System, we skip the fleeting growth hacks and build sustainable, post-keyword SEO and marketing frameworks that stand the test of time.
When I’m not deep in strategy mode, you can find me working out of my garage office in Northeast Portland, watercolor painting, milling flour (seriously), making friends with neighborhood crows, or wrangling our spunky Australian Shepherd alongside my husband and this company’s education program manager, Joshua.
What We Believe: Company Values
Do you have a vision of shaking up your industry, making a big impact, and creating a bigger table for all? Then you’ll be right at home.
You Belong
We support and celebrate your identity, including ethnicity, race, gender, LGBTQ+, age, nationality, religion, and abilities. Discrimination and hate will not be tolerated.
Authority = Impact
Internet fame is fleeting, but authority? Authority carries you far—for the long term. In a world of shallow influencers, bringing substance makes all the difference.
Expertise Sells
Smart people with big ideas can and should flourish—even when they’re the quietest person in the room.
Integrity Matters
Growth hacking, false urgency, SEO scams, and the erosion of personal privacy aren’t aligned with our ethics—and we know we’re not alone. We operate with integrity, live our values, and teach our clients the same.
Own Your Voice
You have something bold and valuable to contribute—and people need to know about. Focus energy on the properties you own and control.
Embrace Curiosity
We never stop learning, adapting, and refining—and facilitate our community’s growth, whether from us or other experts.
My promise: 100% Human-Intelligence. No LLM-generated strategies. Just 20 years of human expertise.
Explore Client Success Stories
I’d love for you to take a few moments to browse the stories of clients I’ve worked with over the years. My goal in telling these stories is for you to be able to see a bit of yourself in these business journeys.
