Marketing & SEO Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
Substack is Bad for Your Business
Everyone is writing a Substack—but what are the risks? Let’s break down the downsides of using Substack for business.
5 Branding & Website Lessons from My Rebrand (Including My Chaos-Killing Website Hack)
Sarah Moon Consulting has a brand new look! Take a look behind the scenes of my rebrand and borrow some lessons from my own branding journey.
7 Marketing Strategies for People Who Hate Marketing
Are you an entrepreneur who hates marketing? You're not alone! If you want to make marketing easier, check out these seven easy to achieve strategies that are obtainable for everyone!
Find Your Pricing Sweet Spot: A Step by Step Guide
Struggling to price your high-level services? We've all been there! Read Sarah's guide to finding your pricing sweet spot for consultants, coaches, and creatives.
Consultant vs Coach: What's Right for Your Business?
The titles “consultant” and “coach” are tossed around without many definitions—leaving many people confused about what’s right for their business. Let’s break down what these roles provide and how to determine which is best for you.
The 2025 Marketing Trends You Need to Know
Want to stay ahead of the curve in your business? Check out two experts’ predictions for the 2025 marketing trends to watch—and watch the video too!
Exploring the Pros & Cons of Starting a Group Coaching or Consulting Program: A Decision-Making Guide
Are you a coach or consultant considering group coaching programs? The appeal can be huge, as it's an opportunity to expand your movement at scale. Plus, you can potentially reduce your one-to-one client load, buying yourself back your most precious resource: TIME.
8 Things to Do When Your Design Business Slows (and 2 Things to Avoid)
Is your design business slow? Don't panic! Sarah breaks down actionable strategies to find new clients, reconnect with past ones, and boost your marketing efforts.
The Essential Tools & Systems All New Consultants Need
New consultant or thinking of starting a side hustle? Learn how we recommend approaching your business so you're set up for long-term success.
Creating Audience Connection with Lead Magnets, part two
Watch the replay of our Community Conversation to understand better the purpose of paid lead magnets, when to use them, and the importance of your lead magnet systems.
Why it’s time to move your website to Squarespace 7.1
It's challenging to make a case for sticking with an outdated software version, especially when the replacement offers so many incredible benefits.
Data Analytics for Nonprofits: What website data nonprofits should measure and the best analytics software for charities
Is your nonprofit tracking and measuring the right data to make better decisions and raise more money online? We're giving you the foundational metrics to watch plus three affordable analytics tools charities will find most helpful.
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