Case Study: Custom Jeweler Website Redesign

We love it when clients come back to us for a new website years after we worked with them on their first one! It’s exciting to see people grow and develop business clarity over time—plus we already understand them and their goals so we can get even more focused on translating their business goals to a conversion-focused new website.

Such is the case with Kate Eickelberg’s website. A jewelry designer in the Bay Area, she’d outgrown her simpler Squarespace website and was ready to level up! And we were happy to help her do so.

Watch the brief video below that dives into this sophisticated, beautiful Squarespace website.

The big change was the homepage, where we focused on storytelling—this is crucial for a boutique-style business.

As you move through the homepage you really begin to understand what makes Kate’s work unique.

It also puts the artist front and center, which is important in making a human connection. We humans love to connect with other humans and know the story behind the brand—now everyone knows who the maker is of this distinctive jewelry.

Homepage – About Section

We also honed in on the custom design services Kate offers, which were previously a simple portfolio piece—instead it now showcases her process and allows visitors to see the possibilities she can create for them.

Custom Design Page
Custom Design Page

Thank you, Kate, for trusting us once again to create a beautiful website for you and your jewelry! We can’t wait to see how your business grows even further!

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