Does SEO work for coaches & is it right for your coaching business?
Dig into our guide to understanding the unique questions coaches need to answer about search engine optimization.
Spammy and even scammy methods are not uncommon and many companies’ SEO programs are designed to complicate ranking in Google and confuse you.
We’re on a mission to change all that.
90+ percent of online experiences start in a search engine. If you ignore search, you ignore your ideal audience.
That's right, 1000%. Google drives far more organic traffic than any social media platform. Yet, most businesses and organizations focus a disproportionate resources on social. We're on a mission to change that and create evergreen search marketing.
When users Google to find a solution to their often-complex needs, half of the time they discover a brand previously unknown to them. The allows savvy companies to get in front of problem-aware searchers right when they're needed.
Companies that leverage search as part of a strategic marketing plan on average see SEO driving 40 percent of their revenue. (Search is responsible for nearly 80% of our business!) Neglecting search literally leaves money on the table.
— Dr. Natalia Pellegrino—
Dig into our guide to understanding the unique questions coaches need to answer about search engine optimization.
If you’re focused on increasing your visibility online, growing your revenue, or diversifying your lead generation, SEO is likely a piece of the marketing puzzle. But how to you hire the right search strategist for you? We break down all ten steps.
Watch the replay of our Community Conversation on how to create better audience connections through your lead magnets.
Wonder why Google is rewriting your page titles? Curious about why your rankings suddenly dropped? Sarah answers these questions and more!
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? Our marketing manager breaks down this plain English explanation of web analytics.
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? Our marketing manager breaks down this plain English explanation of web analytics.
Take the first step towards building an SEO marketing strategy.
Looking for ways to improve your visibility in Google? Making some big content changes but want to ensure you don’t break anything along the way? Squarespace designer who needs advice on optimizing their client’s site but SEO isn’t your jam? We would love to help!
Level up your search marketing.
One day, big impact. If you have a Squarespace or WordPress website we will work with you over the course of one day to level up your SEO, fix technical errors, and make content improvements to help you get found by qualified leads. We prioritize the highest impact work so you get the most from your investment—and yes, you can book two days to get our signature SEO-fueled content strategy too.
The best way to get found online.
In addition to our SEO Funnel Boost, we create a complete movement marketing strategy for your business, leveraging your SEO to its fullest potential. This done for you solution includes improvements such as conversion optimization improvements, a deep look at your Google Business Profile, and more.
We do SEO differently, using ethical strategies that build our clients’ authority without compromising their values. Here are some of the common questions we get about SEO, in Squarespace and other platforms!
While it can be easier to use certain tools to rank on a WordPress website, we have found that our Squarespace clients perform just as well in Google as our WordPress clients. It’s all about knowing the nuances of the platform and using it effectively.
Grab our free guide to Squarespace SEO over here.
Increasing traffic on a Squarespace website can include any of the following tactics:
The list goes on, and our philosophy is that we create a custom strategy for each client that’s aligned with their business goals.
We use a specific method of blogging that’s designed to improve your SEO through thought leadership. This is a wonderful way to attract more perfectly aligned clients and grow your audience. You can have good SEO without blog content, but we recommend that for best results you commit to content of some kind, whether it’s a blog, podcast, or YouTube channel.
All websites are likely to have some errors in Google Search Console. Squarespace in particular typically results in a duplicate content warning because of the way the platform uses tags and categories. This can be fixed by asking Google to not index those pseudo pages.
The rates for SEO services vary widely depending on the scope of the project, how much experience the consultant has (our team has collective experience equalling decades), how complex your website site, how competitive your keywords are, and more. Items such as content creation, conversion optimization, and more can all impact the pricing.
We believe that coaches are underutilizing SEO! The vast majority of coaches have absolutely no SEO but often have loads of social content that can be repurposed into incredible SEO-first thought leadership.
In short, there are lots of opportunities for coaches to reach problem-aware leads that don’t currently know about them. Want to expand the impact of your coaching practice? Start with SEO!
Your Google Business Profile (GBP) can help with SEO! This is because it often has keyword rich user generated content (reviews and questions) and can help Google better understand what your business is about.
We often help our clients optimize their GBP as part of our work together.
It depends! Sites typically start to show up within weeks, but if you have a very competitive niche it can take months.
Nope! No plugins are needed to correctly optimize a Squarespace website for search.
Squarespace websites, when designed properly, should not be slow! Here are some of our top tips for speeding up your Squarespace site:
Remember that many of the speed test websites will only reward plain HTML pages with their highest scores—these tests are not designed for complex content management systems. Also, don’t forget that speed is just one of the 200+ ranking factors in Google!
First of all, don’t worry! It’s very normal to see different numbers on different analytics programs. What you want to pay attention to are the trends. Is your traffic going up or down? What’s most popular? What keywords are people using? If you see very different results in these trends, then it’s worth digging in more deeply. Otherwise, don’t stress about these differences.
Pro tip: You may enjoy our website analytics guide over here.
We recommend all professional designers get familiar with the basics of Squarespace SEO so they can provide clear guidance to their clients and avoid common problems. You don’t have to be an SEO expert to be a designer, though! Just learn the fundamentals!
In general, we’re seeing 7.1 sites perform better than 7.0 sites, but there are so many variables that it’s challenging to make an apples to apples comparison. With that said, it’s probably time to consider upgrading to 7.1!
Each client has a custom, tailor-made plan, but in short, we typically tackle:
We do not conduct backlink building for clients, as those tactics are often spammy.
Seasoned businesses ready to take their search-first marketing to the next level will love the deep strategy that lives in our signature one-to-one SEO-driven movement marketing intensive. Think of this like three months with a Chief Marketing Officer that lives and breaths strategic marketing and ethical business growth. The Aligned Authority™ Accelerator uses our signature framework to dive deeply into the heart of your marketing and your business, resulting in a strategic, comprehensive, evergreen marketing strategy that will serve you for years to come.
Sarah Moon & Co is a Portland, Oregon-based small boutique SEO-first marketing & website strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the first design/marketing studio to optimize SEO services for Squarespace users.
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