About Sarah Moon & Co

We're a Design & Strategy Studio on a Mission to Do Online Marketing Differently

Founded in 2008, SM+Co is a boutique WordPress & Squarespace website design and business strategy studio based in Portland, Oregon. With a passion for content strategy, search engine optimization, and "ungrossing" modern marketing, our small team is tightly knit and 100% remote (rest assured, our clients aren't paying for ping pong tables and artisanal water).

Sarah Moon, Founder

Sarah’s the founder, strategist and, well, boss of #allthethings. She’s the person our clients talk to most often, and . She also writes our weekly no-nonsense newsletter about ungrossing marketing, communicating more effectively online, and practical tips for running a business in our weird modern world.

Sarah is based in Portland, Oregon.

Joshua Moon, Education & Operations

It’s a family business around here—Josh joined Sarah in the business in 2014 after a career in higher education. Josh manages our training programs and loads of behind the scenes “stuff.” He is a partner in the business and lends a hand with our e-commerce projects, manages our education/training programs and helps with big-picture project management. Josh also makes sure we’re properly caffeinated. 

He’s an avid woodworker and home cook and recently realized a lifelong dream of trying falconry at the Ireland’s School of Falconry. 

Josh is based in Portland, Oregon.


Kath O'Malley, Systems Wizard & Ungross Marketing Community Co-Founder

Our go-to collaborator on everything—from training to copywriting to content strategy, Kath has it covered. Kath trains entrepreneurs, freelancers and newbie Squarespace web designers using smart, logical and time-saving methods to build and update Squarespace websites.

She knows how frustrating it is seeking answers to something that SHOULD be easy, but just isn’t.

Kath values the magic of being able to talk to a real person who knows what’s going on, is happy to dig around for answers if it’s something not so obvious and is passionate about making systems do the hard work so clients can focus on their businesses.

Kath is based in Saskatchewan, Canada.

The Rest of the Team
Meet Fiona

Fiona's the more serious member of our pack. She loves long walks, beach trips and hikes through Hoyt Arboretum. She wishes her little brother would chill out.

Meet Malachy

The puppy of the crew, Mally, is an energetic dude who, along with Sarah, trains in Rally Obedience and dog tricks competition. His favorite hobbies are chasing squirrels and bugging his big sister.

We can’t do it alone! We’re thrilled to draw on an amazing pool of collaborators who help us make client projects even more awesome. Some of our favorite folks include:

  • Elizabeth Nelson, Creative Allure Design
  • Olivia Lopez, Let’s Go Studio
  • Ashli Hughes, Flight Path ATX
  • Heather Tovey, Developer 
  • Sarah Martin, Riverstone Digital
  • Amanda Gersh, PR

Among others… We are proud that we never outsource work to cheap coding mills and compensate our collaborators above market rate. Taking care of our people matters, and it’s a core value of SM+Co.


It all feels like you are serious about doing business like mature adults. The tone is warm and friendly but straightforward and professional and…you provide loads of value. It is so refreshing compared to the rest.

— Newsletter Subscriber

April 14 @ 10:30AM Pacific

Free Ask Us Anything!
Join our team for a casual and fun "Ask us anything" session. Bring your questions about websites, online marketing, and content creation and we'll get you sorted out!