Sound like a big goal? That’s because it is.
(And that’s the way I like it.)
Let’s be real, modern marketing has a whole lot of big problems. It doesn’t serve people, too often it obfuscates and twists the knife in our pain—instead of helping, marketing hurts. And that’s bad for the world.
In the world of marketing online, growth hacking, manipulation, and bait and switch tactics are all too common. Ethical marketing is simply a buzzword with no real meaning to many.
If you’re anything like me, you want to make an impact in your industry, your community, your world. That’s what truly matters. And for many of us, it feels like marketing is holding us back from doing just that.
But it doesn’t have to be that way—and that’s what drives our team at SM&Co every day.
After several years of working in public and private sector PR and marketing, I started a blog—and little did I know it would change everything.
You see, after college (American University in DC) and grad school (University College Dublin in Ireland) I had the fancy jobs: Communications Director, Public Information Officer, Media Officer, you get the picture—all the fancy titles at equally fancy organizations. During that time, I accumulated lots of cred and appeared in media outlets ranging from regional magazines, to Telemundo, NPR and the Washington Post, among others.
And yet, I was still itching to explore my creativity. It was 2007 or so and WordPress had made creating websites, especially blogs, accessible to anyone with a bit of server space and some time on their hands. I had led website projects at various workplaces, and had a good idea how it all came together.
So, I thought, “Why not?” And I started a blog.
Little did I know that this would be the catalyst to busting down all the doors and windows on the career path I’d planned. What I discovered through that blog was that I could write my own stories and build my own platform outside the institutions I was working within—and that was an exciting proposition.
Following a layoff in 2008 (the Great Recession was not fun), that little blog led me to teaching online marketing and website design at a local college, and businesses started approaching me about helping them create their own online homes. Slowly, and then all at once, I had clients and a business that fueled my strategy loving creative brain.
Now, nearly 15 years later, I share insights on modern marketing every week with thousands of people in my newsletter and on my blog. But more importantly, I get to help an amazing cadre of thought leaders and change makers develop their authority and amplify their visibility online using my Aligned Authority™ Marketing System. How cool is that?
When I’m not chatting with clients on Zoom or strategizing with my team, you’ll find me riding my gravel bike, milling flour in my kitchen, paddle boarding on the Willamette River, and, along with my husband Joshua—who is SM&Co’s Program Manager—wrangling my two hilarious Australian Shepherds, Fiona and Malachy, in our friendly northeast Portland community.
"I didn't start out with a community of other business leaders / business owners 'like me.' Much of what I observed watching other founders and business owners didn't feel like a "fit" for me, as an introvert / thinker who is firmly of the Steve Martin school: I prefer to 'be so good they can't ignore you,' and am allergic to self-promotion.
When Sarah and I connected I found—for the first time as a business owner / operator—a strong feeling of 'OMG I'm not alone.' "
The Aligned Authority™ System
My fresh, sustainable model for evergreen marketing is accessible and scalable—I call it the Aligned Authority™ Model. And it, most importantly, it works.
This system weaves together the highest impact disciplines of organic marketing in a digestible, impactful marketing system, designed specifically for service providers, creatives, and coaches who are serious about delivering excellence to their clients.
I created this system because our clients want to realize big impact—impact that’s measured in more than sales. They want to see the results of their work, go deeper, and create lasting results.
The first step to creating that impact is a plan so you can get found and get paid, without doing things that hard way. Reach out and let’s discuss how we partner with you to make this happen.
Do you have a vision of shaking up your industry, making a big impact, and creating a bigger table for all? Then you’ll be right at home with us.
We never stop learning, adapting, and refining—and facilitate our community’s growth, whether from us or other experts.
You may know us as being the original Squarespace Specialists, and website design and development (on both Squarespace and WordPress) is still part of our practice.
However, we no longer provide websites without SEO or marketing strategy. Why? Because we want you to succeed! And strategy is key to all that.
So, the short answer is that we’d love to talk to you about your site—but you can’t escape without a strategy!
That depends! Our Spark Sessions are typically available within a month. Marketing Strategy in our Aligned Authority Accelerator availability varies quite a bit throughout the year. Website projects are available on a limited basis, so reach out early!
I so appreciate your wanting to connect, but I work very hard to retain balance in my life and have to limit these sorts of things to a small network.
Sorry! Here you go! (They are adorable, aren’t they?)