Sound like a big goal? That’s because it is.
(And that’s the way I like it.)
Let’s be real, modern marketing has a whole lot of big problems. It doesn’t serve people, too often it obfuscates and twists the knife in our pain—instead of helping, marketing hurts. And that’s bad for the world.
In the world of marketing online, growth hacking, manipulation, and bait and switch tactics are all too common. Ethical marketing is simply a buzzword with no real meaning to many.
If you’re anything like me, you want to make an impact in your industry, your community, your world. That’s what truly matters. And for many of us, it feels like marketing is holding us back from doing just that.
But it doesn’t have to be that way—and that’s what drives our team at SM&Co every day.