About Sarah Moon & Co

I'm Sarah Moon & I'm on a mission to re-invent modern marketing.

Sound like a big goal? That’s because it is.

(And that’s the way I like it.)

Let’s be real, modern marketing has a whole lot of big problems. It doesn’t serve people, too often it obfuscates and twists the knife in our pain—instead of helping, marketing hurts. And that’s bad for the world.

In the world of marketing online, growth hacking, manipulation, and bait and switch tactics are all too common. Ethical marketing is simply a buzzword with no real meaning to many.

If you’re anything like me, you want to make an impact in your industry, your community, your world. That’s what truly matters. And for many of us, it feels like marketing is holding us back from doing just that.

But it doesn’t have to be that way—and that’s what drives our team at SM&Co every day.

Deep Digital Roots

It All Started with a Blog

aka here's my backstory

After several years of working in public and private sector PR and marketing, I started a blog—and little did I know it would change everything.

You see, after college (American University in DC) and grad school (University College Dublin in Ireland) I had the fancy jobs: Communications Director, Public Information Officer, Media Officer, you get the picture—all the fancy titles at equally fancy organizations. During that time, I accumulated lots of cred and appeared in media outlets ranging from regional magazines, to Telemundo, NPR and the Washington Post, among others.

And yet, I was still itching to explore my creativity. It was 2007 or so and WordPress had made creating websites, especially blogs, accessible to anyone with a bit of server space and some time on their hands. I had led website projects at various workplaces, and had a good idea how it all came together.

So, I thought, “Why not?” And I started a blog.

Little did I know that this would be the catalyst to busting down all the doors and windows on the career path I’d planned. What I discovered through that blog was that I could write my own stories and build my own platform outside the institutions I was working within—and that was an exciting proposition.

Following a layoff in 2008 (the Great Recession was not fun), that little blog led me to teaching online marketing and website design at a local college, and businesses started approaching me about helping them create their own online homes. Slowly, and then all at once, I had clients and a business that fueled my strategy loving creative brain.

Now, nearly 15 years later, I share insights on modern marketing every week with thousands of people in my newsletter and on my blog. But more importantly, I get to help an amazing cadre of thought leaders and change makers develop their authority and amplify their visibility online using my Alignthority™ Marketing System. How cool is that?

When I’m not chatting with clients on Zoom or strategizing with my team, you’ll find me riding my bike, milling flour in my kitchen, paddle boarding on the Willamette River, and, along with my husband Joshua—who is SM&Co’s Program Manager—wrangling my sweet and spunky Australian Shepherd, in our friendly northeast Portland community.

"I didn't start out with a community of other business leaders / business owners 'like me.' Much of what I observed watching other founders and business owners didn't feel like a "fit" for me, as an introvert / thinker who is firmly of the Steve Martin school: I prefer to 'be so good they can't ignore you,' and am allergic to self-promotion.

When Sarah and I connected I found—for the first time as a business owner / operator—a strong feeling of 'OMG I'm not alone.' "

— Sara Lobkovich, Founder, Red Currant Collective —

The Alignthority™ System

My fresh, sustainable model for evergreen marketing is accessible and scalable—I call it the Alignthority™ Model. And it, most importantly, it works.

This system weaves together the highest impact disciplines of organic marketing in a digestible, impactful marketing system, designed specifically for service providers, creatives, and coaches who are serious about delivering excellence to their clients.

I created this system because our clients want to realize big impact—impact that’s measured in more than sales. They want to see the results of their work, go deeper, and create lasting results.

The first step to creating that impact is a plan so you can get found and get paid, without doing things that hard way. Reach out and let’s discuss how we partner with you to make this happen.

What we believe

Do you have a vision of shaking up your industry, making a big impact, and creating a bigger table for all? Then you’ll be right at home with us.

You Belong

We support and celebrate your identity, including ethnicity, race, gender, LQBTQ+, age, nationality, religion, and abilities.

Expertise Sells

Smart people with big ideas can and should flourish—even when they’re the quietest person in the room.

Own It

Reject the idea that to be successful you have to grow Mark Zuckerberg’s business instead of your own. Focus energy on the properties you own and control.

Authority = Impact

Internet fame is fleeting, but authority? Authority carries you far—for the long term.

Integrity Matters

Growth hacking, false urgency, SEO scams, and the erosion of personal privacy aren’t aligned with our ethics—and we know we’re not alone. We operate with integrity, live our values, and teach our clients the same.

Embrace Curiosity

We never stop learning, adapting, and refining—and facilitate our community’s growth, whether from us or other experts.

Over 15 years, we've partnered with game-changing clients across

Continents

countries

U.S. STATES
PLUS D.C., P.R. & GUAM

Canadian Provinces

Q&A About Sm&Co

Are you hiring?

Sometimes! Check out our hiring page to see what’s up!

Do you still design websites?

You may know us as being the original Squarespace Specialists, and website design and development (on both Squarespace and WordPress) is still part of our practice.

However, we no longer provide websites without SEO or marketing strategy. Why? Because we want you to succeed! And strategy is key to all that.

So, the short answer is that we’d love to talk to you about your site—but you can’t escape without a strategy!

How far out are you booking clients?

That depends! Our Spark Sessions are typically available within a month. Marketing Strategy in our Aligned Authority Accelerator availability varies quite a bit throughout the year. Website projects are available on a limited basis, so reach out early!

Can we have a coffee chat/can I pick your brain?

I so appreciate your wanting to connect, but I work very hard to retain balance in my life and have to limit these sorts of things to a small network.

I have a quick question—how can I ask it?

Hit up our contact page right here!

Ready to connect with a team that really understands you?