Is your brand aligned with your movement, top to bottom?
Brand design is often the first thing people think about, when in reality it’s the culmination of all the previous steps in your marketing efforts. We’re talking about your brand generally and your online home (aka your website) specifically. It’s the connector between what you say, what you believe, and who you are. In a perfect world, it creates flow between your visuals, copy, blog posts, newsletter, social media, and more.
Have you ever wondered what the limits of custom Squarespace website design is? Well, I’ve got a great example for you today. Our clients Lazy
Sarah Moon + Co launched a custom, strategic Squarespace website for Human at the Helm, a strategic public relations & marketing firm working with founders & CEOs.
cbmgrp.com is a Squarespace website for Colleen Burns’ new company, focusing on strategic marketing for health and wellness companies.
Here are the three tips I encourage attorneys to keep in mind when planning their Squarespace websites–whether DIYing it or working with a pro Squarespace designer.
Introducing Duet Plastic Surgery’s new website built on Squarespace’s Developer platform. This is a vibrant website for a medical practice based in Palo Alta, California that also included branding and copywriting.
Ages ago, I worked for the City of Portland, and one of my projects was public relations and promotion of the city’s skatepark project (which Portland has, sadly, let go by the wayside). This was one of the most gratifying projects I worked on during my time in the public sector, so it was awesome getting back to a subject I’d been passionate about so long ago. (Fun fact: my last day on the job at the City, then Mayor Tom Potter invited me to join him in cutting the ribbon for a new skatepark and I may have cried a little at that generosity.)
Chill had a nice Wordpress based website but it didn’t have the storytelling vibe that they needed. It wasn’t edgy or boundary-pushing. It worked, it looked nice, but it didn’t match their work. My team and I were excited to re-envision what Chill.org could be, complete with a fab hero video (created by Vitae Sessions), vibrant colors, some edgy-feeling iconography, an interactive map and an awesome infographic created by my frequent graphic design collaborator, Ashli Hughes of Cascade Creative PDX.
I couldn’t be more excited to launch a new online presence for my client Canby Rental & Equipment. CRE is a three-generation family owned business in my small hometown on Canby, Oregon. It’s a business focused on sales, rentals and service of small equipment–everything from Stihl chainsaws to tractors to weed whackers. I’ve know the now-owner, Matt, for many years, thanks to high school English class and it was a blast taking their website in a brand new direction that you’re unlikely to see from another small equipment company.
Their previous site was functional, but didn’t represent their growing business and wasn’t mobile friendly (a common story). Also, because the business had grown, it didn’t represent the breadth of sales/services/rentals the company offered, nor did it allow them to grow the site as needed (also a common issue). Using a simple content management system like Squarespace was a big step forward for CRE, and I’m excited to see where Matt takes his website and business in the coming years!
Remember the post I wrote about the snazzy temporary website we set up for the lovely folks at GreenSavers?
I thought I’d revisit that finished product of that project, which we wrapped up late this spring. This final website was really inspired by that temporary website–more than I’d imagined it would be, actually.
Squarespace Website for Maui’s Hui No‘eau Visual Arts Center, a non-profit site with a class catalog, custom fonts and parallax scrolling.
Not to brag, but it’s pretty awesome when a restaurant specializing in homemade pie asks you to re-imagine their website. Because, obviously, in order to really get the creative juices flowing, you’ve got to sample the wares, am I right?
Pie Spot is a neat little bakery just down the street from my office here in northeast Portland (they’re actually across the street from my other clients, GreenSavers), and while I’d been a customer for many years, I was introduced to them formerly by my frequently graphic design collaborator, Ashli Hughes of Cascade Creative PDX. Ashli has been Pie Spot’s social media manager for some time, and saw their frustrations with their old Wordpress site first hand. It was time for something that really showcased all the yummy goodness the restaurant offers, and would make it easy for them to manage their ecommerce during business seasons, when they prefer to disable online ordering in order to best serve their customers.
Here’s a look at a custom Squarespace website design for a Portland personal injury attorney, Ross Law.
It’s been a year since we worked together, and I just looked at my numbers: my traffic has increased 900% and my revenue doubled!
– Consulting Client –
Founded in 2008, Sarah Moon & Co is a Portland, Oregon-based boutique SEO-first marketing & business strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the original marketing studio to optimize SEO services for Squarespace users.
If you’re ready for a business-savvy marketing strategist that believes in your vision, you’ll love partnering with us.
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