We met the team at Forcefield Capital through their sister company—and our former client—Alternative Ownership Advisors. This innovative financial services company is quite likely the first and only investment bank for mission-drive companies. Needless to say, their mission was right up our alley!
When our former clients at Alternative Ownership Advisors told us about an investment bank for mission driven companies, we said, “Tell us more!” In short, Forcefield Capital helps companies whose owners are interested in perpetual independence, legacy, and impact. And they needed an online home to amplify their mission.
A flexible, Memorable Homebase
Our team collaborated with Forcefield Capital at launch with a nimble online home using the newest Squarespace platform, 7.1, that’s flexible enough to grow and evolve while still feeling distinctive and unique.
Forcefield came to our team with a great message, so our top task was to ensure this message was amplified by a distinctive, memorable visual experience. We wanted to ensure that there was absolutely no doubt that people who discovered Forcefield Capital knew they’d landed somewhere different.
After all, the world’s first trust-owned investment bank needed to stand out!
Connecting the dots
Another unique opportunity the SM&Co team was challenged with was ensuring the Forcefield both stood on its own, but connected to their parent sister company, Alternative Ownership Advisors.
The two companies are closely intertwined, but play distinct rules in helping their clients make the move to steward ownership. We used the graphics from AOA in new ways on Forcefield’s Squarespace website and adapted the color palette to reflect but not replicate that of AOA.
While Forcefield’s first website is—in our humble opinion—quite stylish and visually engaging, what’s most exciting is how it is built to last.
Knowing that steward ownership can only grow, our team’s gut instinct told us to build something that will allow for additional marketing efforts, especially PR, as the field gets more notoriety. That’s why we ensured the entire website was a marketing tool that could accommodate growth down the line.
We envision the Forcefield team being able to add nearly any feature easily and focus on content creation that educates and inspires the growing audience for alternative investment banking.
When the Forcefield team told us they wanted their audience to understand that they are “professional, progressive, and optimistic,” we knew we had an opportunity to be part of something special. We made it happen with easy to use tools, and a clear message from our clients.
But just until Dec 31, 2022…
Want to snag three one on one sessions with Sarah for a discounted rate? The ever-popular three pack is back through this month—and you can use your sessions any time within the next six months. How’s that for flexible and convenient?