When our client Jayla came to us (we’re in the same business development community) saying “I’m going to do home organizing and design, but totally different,” I was immediately intrigued.
We’ve worked with a fair number of people in this space, and most have followed the same processes and flow in their businesses—but Jayla’s vision is for something asynchronous and techy—just the ticket for busy, modern families looking for more harmony in their households.
Jayla was laser focused on her mission and client avatar, and didn’t want to mess with trying to DIY a website or her Squarespace SEO strategy. And that’s where our website design program came in. Fast? ✔️Professional? ✔️Search optimized? ✔️100 percent unique? ✔️Done. Done. Done. And done.
Yes, Squarespace 7.1 is a very flexible platform and you can definitely make a nice website yourself—but is it the best use of your time to learn to be a professional Squarespace designer? Not unless you’re actually a designer!
Jayla came to us with an awesome, established brand, which is such an important element if you really want a next level website. We built a brand bridge by continuing to develop the identity with icons, color sections, and a unique section divider.
It’s remarkable how much impact small details like this can have on a website—it really tells the whole brand story.
The next step? A search optimized content cluster to put this unique service in front of the right audience.