There is a lot of misinformation out there about Squarespace and SEO (search engine optimization). Some folks say it’s impossible to rank well, some say Squarespace “does everything for you.” Both of these assumptions are wrong. You can rank well with Squarespace, but you have to do the work, and do it the right way.
We consistently see people skipping steps, not conducting proper keyword research and just plain messing up the search engine optimization on their Squarespace website. With the introduction of improved SEO tools, Squarespace has taken some big steps forward in the ability for website owners to optimize their sites. Here’s a step-by-step guide to optimizing your Squarespace website, current for both Squarespace 7.0 and 7.1 for 2019.