Balancing the Personal Brand & Business Growth
As Catherine and her team outgrew the website’s structure, new content and design no longer blended with the existing content. This led to less brand recognition and more time-consuming work to make the new content fit the existing structure.
Since Catherine had worked with us before, she reached out to our team to explain the business’ current progress and updated goals and asked for our help to create a new website that better showcased her brand, personality, and offerings.
After strategizing with Catherine and her assistant, Laura, our team proposed a solution to bring Catherine’s impressive accomplishments and unique legal solutions to the forefront while showing off her fun side so she could make an immediate personal connection with her audience.