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Sarah Moon

Wine et Beauté: Squarespace Website Design

Wine et Beauté is a project of sommelier, wine expert and makeup artist Monique Benôit. Monique originally came to me because she wanted to start a Squarespace-based blog chronicling her new life in Paris.

But she quickly realized that she could use her new Squarespace website to tell her larger story, showcasing her portfolio (she’s worked in film and television makeup departments for many years, including on The Get Down, Boardwalk Empire, The Carrie Diaries, 30 Rock, Law & Order and more) but also highlighting her new work, which includes crafting wine and dessert pairings as for visitors to Paris as well as artistic makeup services for weddings. As a result, we created branding and overall creative direction for her project as well. 

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Sarah Moon

A New, Dramatic Look for Burton Snowboard’s Chill Foundation

The Chill Foundation, the non-profit foundation started by Burton Snowboards’ founders Jake and Donna Carpenter, is an amazing organization. They have locations all over the country and engage at-risk youth in leadership activities through boardsports, including snowboarding, skateboarding, stand-up paddle-boarding and surfing. 

Ages ago, I worked for the City of Portland, and one of my projects was public relations and promotion of the city’s skatepark project (which Portland has, sadly, let go by the wayside). This was one of the most gratifying projects I worked on during my time in the public sector, so it was awesome getting back to a subject I’d been passionate about so long ago. (Fun fact: my last day on the job at the City, then Mayor Tom Potter invited me to join him in cutting the ribbon for a new skatepark and I may have cried a little at that generosity.)

Chill had a nice Wordpress based website but it didn’t have the storytelling vibe that they needed. It wasn’t edgy or boundary-pushing. It worked, it looked nice, but it didn’t match their work. My team and I were excited to re-envision what Chill.org could be, complete with a fab hero video (created by Vitae Sessions), vibrant colors, some edgy-feeling iconography, an interactive map and an awesome infographic created by my frequent graphic design collaborator, Ashli Hughes of Cascade Creative PDX.

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FYI
Sarah Moon

A New Site for Birth Devi

I’m thrilled to announce the launch of a new website for Kelly Swails, whose business Birth Devi is a maternity services and yoga teacher training company in Yonkers, New York and serves families in the tri-state area. 

Like many of my clients, Kelly wanted a website that had a different feel from what is common in her field. So, choices of imagery, colors and style were incredibly important. We worked through a number of drafts, and once we hit on the key image for homepage, the visuals just came together.

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I really appreciate you guys doing these workshops and trainings, I feel like I’ve been lost at sea, and have a little anchor!! One of my blog posts is on page one of Google after I clustered it!

— Content Cluster Workshop Student

Get our free asset inventory guide & template!

One of the biggest challenges many of our clients have is streamlining their systems. The first step in that direction is creating an asset inventory. We’ve developed a guide and template to make that process so much easier. Grab it at the link below.