Your thought leadership is an untapped marketing powerhouse.
One of the biggest mistakes we discover when working with clients is that they’ve grossly underestimated the value of what we call their body of work. This is, effectively, intellectual property, and it’s the engine powering all of your marketing. It’s more important than any singular asset like your website, newsletter, socials, what have you.
Google Search Console errors got you stumped? This guide simplifies common issues like 404 errors and “excluded” flags. Learn how to fix redirects, check indexing, and potentially improve your site’s overall quality for better search visibility.
We break down how your website’s design may be holding you back in Google. Learn about common mistakes and fixes you can make right away.
Ready to own your voice and leverage thought leadership as a marketing strategy? Read our guide to learn how this technique can work for you.
If you’re a financial advisor, search engine optimization is one of the best marketing tactics you can use to attract well-qualified clients. Learn how to get the best ROI for your SEO in this practical guide to SEO strategies.
Discover best practices for helping your photos, infographics, and charts show in in Google search and increase your rankings.
Should you create marketing content using generative AI? We dig in—using real examples—as to what the right choice is for ethical marketers.
Are you curious about marketing your business outside of social media? Read our how to guide to doing just that!
Dig into our guide to understanding the unique questions coaches need to answer about search engine optimization.
If you’re focused on increasing your visibility online, growing your revenue, or diversifying your lead generation, SEO is likely a piece of the marketing puzzle. But how to you hire the right search strategist for you? We break down all ten steps.
Did your MailChimp form break in Squarespace? With the help of this guide and video, you’ll have your MailChimp forms up and running on your Squarespace website in no time!
Watch the replay of our Community Conversation on how to create better audience connections through your lead magnets.
One of the most sustainable marketing tactics is content repurposing (or simply reusing existing content in new ways). Learn our best tips for doing this easily and efficiently in this article.
Wonder why Google is rewriting your page titles? Curious about why your rankings suddenly dropped? Sarah answers these questions and more!
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? Our marketing manager breaks down this plain English explanation of web analytics.
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? Our marketing manager breaks down this plain English explanation of web analytics.
It’s been a year since we worked together, and I just looked at my numbers: my traffic has increased 900% and my revenue doubled!
– Consulting Client –
Founded in 2008, Sarah Moon & Co is a Portland, Oregon-based boutique SEO-first marketing & business strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the original marketing studio to optimize SEO services for Squarespace users.
If you’re ready for a business-savvy marketing strategist that believes in your vision, you’ll love partnering with us.
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While our office is closed for vacation, snag our workshops and courses at a great rate. Learn marketing strategy and SEO techniques just for knowledge businesses such as creatives, consultants, coaches, attorneys, and financial advisors.
