Your thought leadership is an untapped marketing powerhouse.

One of the biggest mistakes we discover when working with clients is that they’ve grossly underestimated the value of what we call their body of work. This is, effectively, intellectual property, and it’s the engine powering all of your marketing.  It’s more important than any singular asset like your website, newsletter, socials, what have you. 

Despite its popularity with small business, artists, small-scale stores and even larger corporate clients, I still don’t see a lot of inquiries about using Squarespace for blogging. Part of this is probably because Wordpress and Blogger have been so dominant for so long and especially in the case of the self-hosted versions of Wordpress.

And, despite really liking Squarespace, I do think that it’s not the best choice for all blogs. It’s possible that Wordpress or even Blogger (which I personally do not care for–it’s just not pleasant to use) are better solutions for you. I’ll cover that topic in a future post in this series. I’m assuming that if you’re reading this you either already have a Squarespace site or you’ve settled on this as the platform for you. And as a result, you’ll be considering which template is right for your blog. 

While Squarespace has many beautiful templates to use as starting points, just a handful are appropriate for blogging- and publishing-focused sites.