In August, we hosted our bi-monthly Community Conversation about how to create audience connection with lead magnets. It was one of our highest turnouts of the year!
Watch an excerpt below (and subscribe to the SM&Co YouTube Channel to get all of our videos right away).
Highlights from the Community Conversation include:
- How to finally understand what everyone must do BEFORE creating a lead magnet
- How to reframe the purpose of your lead magnet
- The magic solution to convert lead magnet viewers into customers
- How to see your lead magnet as one core component in your larger movement marketing framework