Creating Audience Connection with Lead Magnets, part two

Watch the replay of our Community Conversation to understand better the purpose of paid lead magnets, when to use them, and the importance of your lead magnet systems.
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As a follow-up to our August Community Conversation, we hosted part two about how to create audience connection with lead magnets, and the topic of paid lead magnets was a game changer for many!

Watch an excerpt below (and subscribe to the SM&Co YouTube Channel to get all of our videos right away).

Highlights from the Community Conversation include:

  • Why (and when) to use a paid lead magnet in your marketing strategy
  • Examples of paid lead magnets that you may not even realize are lead magnets
  • The importance of the systems behind your lead magnet – and what not to do when someone buys
  • How to keep your lead magnet in the center of your movement marketing framework

Click here to watch the replay on Crowdcast. (Registration is required.)

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