Creating Audience Connection with Lead Magnets, part two

As a follow-up to our August Community Conversation, we hosted part two about how to create audience connection with lead magnets, and the topic of paid lead magnets was a game changer for many!

Watch an excerpt below (and subscribe to the SM&Co YouTube Channel to get all of our videos right away).

Highlights from the Community Conversation include:

• Why (and when) to use a paid lead magnet in your marketing strategy
• Examples of paid lead magnets that you may not even realize are lead magnets
• The importance of the systems behind your lead magnet – and what not to do when someone buys
• How to keep your lead magnet in the center of your movement marketing framework

Click here to watch the replay on Crowdcast. (Registration is required.)