As a follow-up to our August Community Conversation, we hosted part two about how to create audience connection with lead magnets, and the topic of paid lead magnets was a game changer for many!
Watch an excerpt below (and subscribe to the SM&Co YouTube Channel to get all of our videos right away).
Highlights from the Community Conversation include:
- Why (and when) to use a paid lead magnet in your marketing strategy
- Examples of paid lead magnets that you may not even realize are lead magnets
- The importance of the systems behind your lead magnet – and what not to do when someone buys
- How to keep your lead magnet in the center of your movement marketing framework