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Awards aren’t as awesome as happy clients, but they sure are nice! I’m super thrilled to announce that the website I designed for the awesome doctors of Duet Plastic Surgery (which included a slick brand overhaul) recently won a Gold Hermes Award from the Association of Marketing and Communications Professionals. Cool, right?
Here are the three tips I encourage attorneys to keep in mind when planning their Squarespace websites–whether DIYing it or working with a pro Squarespace designer.
In this video tutorial, I’ll show you how to resize and opimize all your Squarespace website’s images with one click using Photoshop CC.
Curious about what happens when someone searches inside your Squarespace site? Let’s take a look at the limits & best practices for blogs, shops & more.
How to launch a Squarespace website–fast!
Introducing Duet Plastic Surgery’s new website built on Squarespace’s Developer platform. This is a vibrant website for a medical practice based in Palo Alta, California that also included branding and copywriting.
Email inbox got you down? Here are five ways to tame the email beast and reclaim more of your time to work on your business.
What are common mistakes people make when designing for Squarespace?
I’m a MailChimp girl myself–I’ve used it a long time, it plays nicely with the platforms I use most (Squarespace and Shopify) and I just know it. I am confident designing for MailChimp and have mastered the automation nuances of that platform.
With that said, The Chimp is not the be all and end all of email marketing. In fact, nothing is. (I know, annoying, right?)
Because I’ve been around the block a time or two, I thought I’d do a bit of a candid brain dump for you folks who are thinking about email marketing and your platform specifically.
Digging these back out, I found three that my students referred to over and over again.
I love this all-business approach to websites for creative folks. With this outline, we put the work at the center of the site, using it as the key visual on the homepage. Here’s what this site outline, sweet and simple, looks like:
There’s a lot to think about and since I have taught who knows how many students in my online portfolio class, trained loads of DIYers and created Squarespace portfolios for many artists, I’ve learned a lot about the dos and don’ts of creating a professional web portfolio.
Ages ago, I worked for the City of Portland, and one of my projects was public relations and promotion of the city’s skatepark project (which Portland has, sadly, let go by the wayside). This was one of the most gratifying projects I worked on during my time in the public sector, so it was awesome getting back to a subject I’d been passionate about so long ago. (Fun fact: my last day on the job at the City, then Mayor Tom Potter invited me to join him in cutting the ribbon for a new skatepark and I may have cried a little at that generosity.)
Chill had a nice Wordpress based website but it didn’t have the storytelling vibe that they needed. It wasn’t edgy or boundary-pushing. It worked, it looked nice, but it didn’t match their work. My team and I were excited to re-envision what Chill.org could be, complete with a fab hero video (created by Vitae Sessions), vibrant colors, some edgy-feeling iconography, an interactive map and an awesome infographic created by my frequent graphic design collaborator, Ashli Hughes of Cascade Creative PDX.
One of the things I talk to my clients about a whole lot is what their sites can and cannot do. This depends on a whole lot of factors, including template choice, technical skills and, yes, the platform you’re working with. One thing I’m very clear with each new client who’s fallen in love with Squarespace thanks to the ease of creating content is what the system cannot do.
Want to start a blog using Squarespace? Here are some tools to make your Squarespace blog better!
Founded in 2008, Sarah Moon & Co is a Portland, Oregon-based boutique SEO-first marketing & business strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the original marketing studio to optimize SEO services for Squarespace users.
If you’re ready for a business-savvy marketing strategist that believes in your vision, you’ll love partnering with us.
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