Squarespace 5 - Sarah Moon & Co - Marketing Strategist & Squarespace SEO Consultant

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A New, Dramatic Look for Burton Snowboard’s Chill Foundation

The Chill Foundation, the non-profit foundation started by Burton Snowboards’ founders Jake and Donna Carpenter, is an amazing organization. They have locations all over the country and engage at-risk youth in leadership activities through boardsports, including snowboarding, skateboarding, stand-up paddle-boarding and surfing.

Ages ago, I worked for the City of Portland, and one of my projects was public relations and promotion of the city’s skatepark project (which Portland has, sadly, let go by the wayside). This was one of the most gratifying projects I worked on during my time in the public sector, so it was awesome getting back to a subject I’d been passionate about so long ago. (Fun fact: my last day on the job at the City, then Mayor Tom Potter invited me to join him in cutting the ribbon for a new skatepark and I may have cried a little at that generosity.)

Chill had a nice Wordpress based website but it didn’t have the storytelling vibe that they needed. It wasn’t edgy or boundary-pushing. It worked, it looked nice, but it didn’t match their work. My team and I were excited to re-envision what Chill.org could be, complete with a fab hero video (created by Vitae Sessions), vibrant colors, some edgy-feeling iconography, an interactive map and an awesome infographic created by my frequent graphic design collaborator, Ashli Hughes of Cascade Creative PDX.

Sarah Moon December 12, 2016

Commit to Content

8 Tips & Tools for a Better Squarespace Blog

Want to start a blog using Squarespace? Here are some tools to make your Squarespace blog better!

Sarah Moon October 23, 2016

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A Total Makeover for Canby Rental & Equipment!

I couldn’t be more excited to launch a new online presence for my client Canby Rental & Equipment. CRE is a three-generation family owned business in my small hometown on Canby, Oregon. It’s a business focused on sales, rentals and service of small equipment–everything from Stihl chainsaws to tractors to weed whackers. I’ve know the now-owner, Matt, for many years, thanks to high school English class and it was a blast taking their website in a brand new direction that you’re unlikely to see from another small equipment company.

Their previous site was functional, but didn’t represent their growing business and wasn’t mobile friendly (a common story). Also, because the business had grown, it didn’t represent the breadth of sales/services/rentals the company offered, nor did it allow them to grow the site as needed (also a common issue). Using a simple content management system like Squarespace was a big step forward for CRE, and I’m excited to see where Matt takes his website and business in the coming years!

Sarah Moon October 11, 2016

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GreenSavers USA Redux: The Finished Site

Remember the post I wrote about the snazzy temporary website we set up for the lovely folks at GreenSavers?

I thought I’d revisit that finished product of that project, which we wrapped up late this spring. This final website was really inspired by that temporary website–more than I’d imagined it would be, actually.

Sarah Moon July 2, 2016

FYI

Real Talk: Squarespace vs Shopify (and more!)

As Squarespace has grown like wild over the last couple of years, my inbox is flooded with folks who want to launch online stores on the system. As a Squarespace Specialist and someone who’s launched loads of stores on this system, this is good news for me. However, as often as I receive inquiries that are a good fit for Squarespace’s commerce system, I receive inquiries from folks who would be better served by a system other than what Squarespace offers in terms of Commerce.

Yes, I said it: Squarespace isn’t the best solution for all online stores.

Sarah Moon June 29, 2016

Build a Brand Bridge

Reenvisioning the Squarespace Website for Maui’s Hui No‘eau Visual Arts Center

Squarespace Website for Maui’s Hui No‘eau Visual Arts Center, a non-profit site with a class catalog, custom fonts and parallax scrolling.

Sarah Moon June 21, 2016

Build a Brand Bridge

A Tasty New Design for the Pie Spot

Not to brag, but it’s pretty awesome when a restaurant specializing in homemade pie asks you to re-imagine their website. Because, obviously, in order to really get the creative juices flowing, you’ve got to sample the wares, am I right?

Pie Spot is a neat little bakery just down the street from my office here in northeast Portland (they’re actually across the street from my other clients, GreenSavers), and while I’d been a customer for many years, I was introduced to them formerly by my frequently graphic design collaborator, Ashli Hughes of Cascade Creative PDX. Ashli has been Pie Spot’s social media manager for some time, and saw their frustrations with their old Wordpress site first hand. It was time for something that really showcased all the yummy goodness the restaurant offers, and would make it easy for them to manage their ecommerce during business seasons, when they prefer to disable online ordering in order to best serve their customers.

Sarah Moon May 17, 2016