FYI
The Most Common Squarespace Mistake I See
What are common mistakes people make when designing for Squarespace?
Sarah Moon
February 22, 2017
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What are common mistakes people make when designing for Squarespace?
I’m a MailChimp girl myself–I’ve used it a long time, it plays nicely with the platforms I use most (Squarespace and Shopify) and I just know it. I am confident designing for MailChimp and have mastered the automation nuances of that platform.
With that said, The Chimp is not the be all and end all of email marketing. In fact, nothing is. (I know, annoying, right?)
Because I’ve been around the block a time or two, I thought I’d do a bit of a candid brain dump for you folks who are thinking about email marketing and your platform specifically.
Digging these back out, I found three that my students referred to over and over again.
I love this all-business approach to websites for creative folks. With this outline, we put the work at the center of the site, using it as the key visual on the homepage. Here’s what this site outline, sweet and simple, looks like:
There’s a lot to think about and since I have taught who knows how many students in my online portfolio class, trained loads of DIYers and created Squarespace portfolios for many artists, I’ve learned a lot about the dos and don’ts of creating a professional web portfolio.
Want to start a blog using Squarespace? Here are some tools to make your Squarespace blog better!
And, despite really liking Squarespace, I do think that it’s not the best choice for all blogs. It’s possible that Wordpress or even Blogger (which I personally do not care for–it’s just not pleasant to use) are better solutions for you. I’ll cover that topic in a future post in this series. I’m assuming that if you’re reading this you either already have a Squarespace site or you’ve settled on this as the platform for you. And as a result, you’ll be considering which template is right for your blog.
While Squarespace has many beautiful templates to use as starting points, just a handful are appropriate for blogging- and publishing-focused sites.
As Squarespace has grown like wild over the last couple of years, my inbox is flooded with folks who want to launch online stores on the system. As a Squarespace Specialist and someone who’s launched loads of stores on this system, this is good news for me. However, as often as I receive inquiries that are a good fit for Squarespace’s commerce system, I receive inquiries from folks who would be better served by a system other than what Squarespace offers in terms of Commerce.
Yes, I said it: Squarespace isn’t the best solution for all online stores.
Should you work with a Squarespace Specialist to design your new website? Even DIYers can benefit from some solid advice from an expert.
Founded in 2008, Sarah Moon is a Portland, Oregon-based boutique SEO-first marketing & business strategy consultant who helps audacious change-makers, thought-leaders, and conscious CEOs get found and make an impact using her unique and approachable Alignthority™ system. SM&Co was one of the original Squarespace Specialists, and the original marketing studio specialized in SEO services for Squarespace users.
If you’re ready for a business-savvy marketing strategist that believes in your vision, you’ll love partnering with Sarah.
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