How will you sustain your marketing momentum?

Once you have created a clear-eyed vision and created a body of work that literally works for you, it’s not time to sit back and relax. Instead, it’s time to get really serious about nurturing what you’ve created so you can grow and open doors for yourself and create the impact you want to see in the world.

I couldn’t be more excited to launch a new online presence for my client Canby Rental & Equipment. CRE is a three-generation family owned business in my small hometown on Canby, Oregon. It’s a business focused on sales, rentals and service of small equipment–everything from Stihl chainsaws to tractors to weed whackers. I’ve know the now-owner, Matt, for many years, thanks to high school English class and it was a blast taking their website in a brand new direction that you’re unlikely to see from another small equipment company. 

Their previous site was functional, but didn’t represent their growing business and wasn’t mobile friendly (a common story). Also, because the business had grown, it didn’t represent the breadth of sales/services/rentals the company offered, nor did it allow them to grow the site as needed (also a common issue). Using a simple content management system like Squarespace was a big step forward for CRE, and I’m excited to see where Matt takes his website and business in the coming years!