Marketing & SEO Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
Creating Audience Connection with Lead Magnets
Watch the replay of our Community Conversation on how to create better audience connections through your lead magnets.
Three Simple Answers to Common SEO/Google Questions
Wonder why Google is rewriting your page titles? Curious about why your rankings suddenly dropped? Sarah answers these questions and more!
Data Analytics for Nonprofits: What website data nonprofits should measure and the best analytics software for charities
Is your nonprofit tracking and measuring the right data to make better decisions and raise more money online? We're giving you the foundational metrics to watch plus three affordable analytics tools charities will find most helpful.
The Fundamentals of Website Analytics: Why They Matter, What to Measure, and How to Use Ethical Analytics Tools
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? We break it down in this plain English explanation of web analytics.
Case Study: Using SEO and content strategy to drive the right traffic
Wondering how to use SEO on your Squarespace website to get found by better clients? Read our case study about how our client leveraged search to attract qualified leads.
One Thousand Percent
Did you know that SEO drives 1000% more traffic than organic social media?
YouTube as a Search Engine
Discover how YouTube is a search engine and how by leveraging search in YouTube, subject matter experts can say goodbye to social selling and hello to a sustainable sales funnel for problem-aware clients.
Keyword Research for the Real World
Have you ever wondered: "How do I do keyword research?" Sarah dives into this complex question!
Grab your updated Squarespace SEO Guidebook!
We've updated our popular Squarespace SEO Guide. Download your totally free copy today!
FAQ: Squarespace Search Engine Optimization (including 7.1)
Got Squarespace SEO questions? We've got answers!
Three Simple Reasons Why Your SEO Sucks
Wondering why Google isn't seeing your website? Sarah breaks down three quick fixes that may help!
How to Build Authority Online
Want to know the secret to people finding your Squarespace or WordPress website? It's content clusters—here's how!
Get More Marketing Insights in Your Inbox
Tips, inspiration, commentary, and the latest articles right in your inbox. Always spam-free, always 100% human. Sign up for my newsletter and join the fun!

