YouTube as a Search Engine
In Oct 2021 we hosted our friend and client Jamar Diggs for a conversation about YouTube as a search engine and how by leveraging search in YouTube, subject matter experts can say goodbye to social selling and hello to a sustainable sales funnel for problem-aware clients.
Watch an except below (and subscribe to the SM&Co YouTube Channel to get all of our videos right away).
Highlights from the Community Conversation include:
How creatives can use YouTube to attract their ideal clients
Jamar's favorite tricks for quickly producing quality YouTube videos
The best strategy for creating the right content that will show up in search
Why "behind the scenes" and other "fluff" content won't help you
The exact search optimized video series structure Jamar uses with his clients