Marketing & SEO Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
Finding Your Marketing Doorway
Struggling to start marketing? Use this simple framework to start without fear and stress.
Did your Google Business Profile Q&As disappear? Read this guide!
Did your Google Business Profile lose its Q&As? Here's why and how to mitigate this change.
Why “Rugged Individualism” Won't Save Your Business (But Strategy Will)
Rugged individualism isn't the answer for business challenges in tough economic times—but a solid strategy will take you far!
My Three Favorite Squarespace SEO Hacks (as a Squarespace SEO Pro)
Want to get some quick SEO wins on your website? Then dig into my favorite Squarespace SEO Hacks!
Five Facts About SEO for Executive Coaches
Search engine optimization for executive coaches isn’t about winning a popularity contest with high-volume keywords; it’s about ensuring that when your ideal client—or a high-stakes referral—looks for you, they find a digital presence that matches your real-world authority.
Substack is Bad for Your Business
Everyone is writing a Substack—but what are the risks? Let’s break down the downsides of using Substack for business.
SEO for Nonprofits: The 4-Sector Alignment™ Strategy to Attract Donors, Volunteers, and Service Seekers
Think SEO is just for for-profit businesses? Think again! SEO is a powerful tool for nonprofits and causes, but it takes a different strategy to succeed.
5 Branding & Website Lessons from My Rebrand (Including My Chaos-Killing Website Hack)
Sarah Moon Consulting has a brand new look! Take a look behind the scenes of my rebrand and borrow some lessons from my own branding journey.
Is Squarespace Good for SEO: Busting Myths in 2025
Wondering if your choice of Squarespace for your website is helping or hurting? We break it down in simple, plain language!
Squarespace’s SEO Completion Panel + AI SEO Checklist: What You Need to Know
Squarespace recently rolled out changes to their SEO panel, including the SEO completion score. This update may appear at first glance to offer profound insights into your site's SEO health—yet, it ONLY checks for the presence of information rather than its quality. Let's break down the problems with this tool.
How to Build a Strategy: Tackle These Three Challenges First
Thinking about building a marketing and business strategy? Not so fast! Your first stop is tackling these three challenges.
Overwhelmed by Marketing? Here's How to Choose What to Do Each Week
Overwhelmed by options? Borrow my proven method for setting marketing priorities.
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