Marketing & SEO Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
What to Include in Your WordPress or Squarespace Nonprofit Website RFP
Is your nonprofit or foundation writing a WordPress or Squarespace website RFP? There are a few elements you may be forgetting that will result in responses that are a perfect fit. Get a designer’s perspective on what you shouldn’t miss in your RFP!
Four Considerations if You're Planning a Website Redesign
Are you planning a redesign of your WordPress or Squarespace website? Before you even talk to a designer, think about these four important questions.
A Strategic Website is More The Just a Pretty Face
Want someone to just build you a website? Think again! A quality WordPress or Squarespace website should be crafted with a deep understanding of your organization or business and look beyond aesthetics. Otherwise, your website is just another pretty face.
Squarespace Website Design & Branding for Duet Plastic Surgery
Introducing Duet Plastic Surgery's new website built on Squarespace's Developer platform. This is a vibrant website for a medical practice based in Palo Alta, California that also included branding and copywriting.
A New, Dramatic Look for Burton Snowboard's Chill Foundation
Dive into the nuts and bolts of transforming a basic, brochure website into a storytelling powerhouse for the Chill Foundation.
A Total Makeover for Canby Rental & Equipment!
I couldn't be more excited to launch a new online presence for my client Canby Rental & Equipment. CRE is a three-generation family owned business in my small hometown on Canby, Oregon. It's a business focused on sales, rentals and service of small equipment--everything from Stihl chainsaws to tractors to weed whackers. I've know the now-owner, Matt, for many years, thanks to high school English class and it was a blast taking their website in a brand new direction that you're unlikely to see from another small equipment company.
Their previous site was functional, but didn't represent their growing business and wasn't mobile friendly (a common story). Also, because the business had grown, it didn't represent the breadth of sales/services/rentals the company offered, nor did it allow them to grow the site as needed (also a common issue). Using a simple content management system like Squarespace was a big step forward for CRE, and I'm excited to see where Matt takes his website and business in the coming years!
Reenvisioning the Squarespace Website for Maui's Hui No‘eau Visual Arts Center
Squarespace Website for Maui's Hui No‘eau Visual Arts Center, a non-profit site with a class catalog, custom fonts and parallax scrolling.
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