Q&As for SEO, ChatGPT, & Beyond
Get Found Online with Questions, Answers, & Your Subject Matter Expertise
Your audience has questions and you have the answers—but only if they can find you.
This is a complete reboot of my popular FAQ for SEO workshop I ran annually from 2020 to 2023. With the increase of software using large language models, Google shifts, and the rise of zero click marketing, the landscape has changed. Learn how to meet your audience right where they're at, when they need you to build your brand and grow your bottom line.
We'll show you how to harness client curiosity to grow your audience—and your revenue.
Q&As are a simple, effective strategy for consultants, coaches, and experts to get found in a noisy search engine.
In this live workshop, led by search engine optimization consultant and ethical marketing strategist Sarah Moon, is designed for smart professionals, savvy consultants, ambitious coaches, clever creatives, course creators, and website owners who want to learn how to craft compelling and effective SEO Q&As for their websites.
From Google to Bing to voice apps such as Siri and Alexa to LLMs like ChatGPT, since the very first search engines, we've seen people asking the internet questions. These conversation-style searches are a powerful tool for anyone with a website, and an accelerator for true subject matter experts. If you use your smarts to help clients, customers, or students, this workshop will be a natural fit for you!
What you’ll learn from Q&As for SEO & Beyond:
✓ Deep-dive discussion of the the state of questions on the internet—what’s changed, what’s the same
✓ Specific tactics to implement right away to attract both informational searchers and ready to buy searchers
✓ My own methods for using Q&As to build trust in my services and those of clients
✓ The simple way to get ahead of objections while educating your potential clients about your services
✓ A new, strategic way of thinking about search and marketing in general
Who Q&As for SEO & Beyond is for:
✓ Subject matter experts who really know their stuff (this means you!)
✓ Web designers who want to advise clients on content strategy without the hype and hyperbole.
✓ Copywriters who want their clients to rave about their approach to high intention searches
✓ Folks who can’t stand sketchy marketing tactics and hustle marketing
✓ People who want to operate from facts and research when making content strategy decisions
“Sarah Moon's search-first strategies and human-centered SEO outlook are a refreshing combination of simple, smart and achievable.”
— Nic Sidoti, Web Designer
Live FAQ SEO Workshop Details
This is a revitalization—using new research, data, and testing—of my popular 2023 workshop of a similar title. The landscape of marketing and discovery has changed a lot since then, and I’m here to break through the noise and share evidence-based strategies you can use right away.
✅ Live workshop on Nov 18 at 4pm Pacific
👩🏻💻 Format: Recording, supporting documents, and ability to submit Q&As
📝 Transcripts and captions following the workshop
🎧 Private podcast feed to listen on the go (our favorite feature!)
🚨 Designers, copywriters, & other pros: You are welcome to use these techniques in your projects, but under no circumstances are you permitted to resell, teach, or otherwise claim them as your intellectual property. (It sucks I have to say this.)
Important note: This workshop will NOT be available for purchase after Nov 18.
Three Keys to Q&As Content Success:
Our Workshop Steps
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Module 1:
What's New in 2025—AI, Google, & Buying Psychology
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Module 2:
Informational FAQs as a lead generator and pipeline builder.
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Module 3:
Commercial FAQs as a buying motivator and trust builder.
Q&As for SEO, LLMs, & Beyond
Live Workshop Pricing
Choose the right path for you! Get the standalone course or add on a 60 minute Strategy Session with me to get personalized support.
Live Workshop Only
✔ Live workshop with Sarah on Nov 18
✔ Recording of live workshop following light editing
✔ Opportunity to submit questions for clarification
✔ Access for at least one calendar year
✔ Private podcast audio version of the workshop
✔ Transcripts and captions for accessibility
✔ Supporting materials you need to dial in your Q&As
Pricing: $95 usd
Important note: This workshop will NOT be available for purchase after Nov 18.
Add a 1:1 with Sarah
✔ Live workshop with Sarah on Nov 18
✔ Recording of live workshop following light editing
✔ Opportunity to submit questions for clarification
✔ Access for at least one calendar year
✔ Private podcast audio version of the workshop
✔ Transcripts and captions for accessibility
✔ Supporting materials you need to dial in your Q&As
✔ Adds a 60 minute Marketing Strategy Session with Sarah ($350 Value)
Pricing: $395 usd ($455 value)
Important note: This workshop will NOT be available for purchase after Nov 18.
I'm Sarah Moon, a marketing strategist with nearly two decades of experience in a broad range of marketing strategies and implementation, and I’m a former website design agency owner. I've helped countless expertise businesses like yours achieve top rankings, attract right-fit clients, and drive significant aligned growth using my signature ALIGNTHORITY® method.
I'm passionate about sharing my knowledge and empowering you to succeed—in fact, for years I even taught marketing at a local college.
If you’re ready to up-level your knowledge in an approachable, strategic way, I invite you to join me for this approachable and fun workshop!
Meet Your Guide, Marketing Strategist Sarah Moon
FAQ about FAQs
(How’s that for meta?)
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I have scheduled two hours for the live workshop so everyone can get their questions answered. You do not need to stay the entire time—you’ll get a recording to watch at your convenience.
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You can do so via our learning system! However, I am unable to provide tech support. If you need that kind of support, I recommend you book a 1:1 SEO consulting session with me.
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Yes , please do! All I ask is that you not use my materials to sell your own course, template, etc. This is not a license to resell my materials and I am a stickler about copyright.
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Yes, there's a discussion of search and AI (whatever you want to call it: GEO, AEO, etc etc).
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Nope! You can use these techniques with nearly any platform!
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Nope!
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NO.
(If you don’t know what I’m talking about, be happy!)
