Local Lead Machine: Mastering Your Google Business Profile
APRIL 14 @ 1PM PACIFIC - GOOGLE BUSINESS PROFILE WORKSHOP FOR SERVICE BUSINESSES
Are you missing leads right in your backyard thanks to a neglected Google Business Profile?
Local Lead Machine is strategy-first, workshop-style intensive for consultants, virtual studios, and local experts who want to surface in local search results—with or without a storefront.
If you’re a savvy consultant, ambitious creative, or local professional one of the most overlooked assets in your visibility toolkit is the humble Google Business Profile.
Most Local SEO advice is built for your favorite neighborhood coffee shop or that new hot food truck. But for knowledge businesses, virtual firms, and high-end service providers, the strategy is different. You aren't just looking for a pin on a map—you are building an Authority Engine for people who want the best option, not just the closest.
Your Google Business Profile (GBP) is a miniature billboard shouting your value to search engines and users alike. Craft it strategically, and you’ll amplify your visibility in ways you never imagined.
From Set It and Forget It to The Living Profile
Local search has evolved from Yellow Pages (remember those doorstopper books?) proximity matching to a complex, AI-driven understanding of engagement and accuracy. Google and LLMs no longer rewards the business that has been around the longest, and instead it rewards the business that is the most active, verified, and interactive.
This presents an opportunity if you’ve never optimized your profile, or you’ve left it long-forgotten. Even if you’ve previously written off the opportunity to perform well with a Google Business Profile, now is just the right time to give yours some love!
Founders & Subject Matter Experts: Understand how to manage your brand inside your Google Business Profile and smart repurposing techniques to make this task easy-peasy.
Professional Service Firms: For lawyers, accountants, and consultants who need to bridge the “Trust Gap.” Learn how to use visual signals and engagement data to prove your authority to clients who are searching for expertise, not just proximity.
Creative Studios & Virtual Agencies: If you’ve struggled to rank because you work from a home studio or a co-working space. We’ll cover how to claim your territory without compromising your privacy.
Future-Proof Your Local Presence
This workshop is designed for anyone who leverages local visibility as a driver for new business. With that said, there are a handful of folks who can particularly benefit from The Local Lead Machine!
Brick & Mortar Owners: For the folks tired of seeing legacy competitors stay at the top simply because they’ve been there longer. Learn how to use popularity and engagement metrics to leapfrog the old guard.
Marketing Directors & CMOs: If you are responsible for a brand's local footprint, shift your team from the simple address-updating mindset to a proactive strategy that grows local views and leads.
Web Designers & Copywriters: Answer your clients' questions about the GBPs and map results with total confidence. Get a future-ready framework for Local SEO that goes beyond basic NAP (name, address, phone) consistency.
“Sarah Moon's search-first strategies and human-centered SEO outlook are a refreshing combination of simple, smart and achievable.”
— Nic Sidoti, Web Designer
What’s Included in The Local Lead Machine GBP Workshop
This workshop is designed for service providers who want to amplify their local presence via Google Business Profiles. This is not a “how to set up a profile” workshop. Your purchase includes the following:
✅ 60-90 Minute Live Masterclass-style workshop. High-impact, fluff-free training.
📹 Recording access for at least one year: So you can revisit the approach as you expand your strategy.
📝 10-Minute GBP Monday Maintenance Workflow: A quick and easy workflow to keep your profile consistent.
🚀 The Review Booster Script: So you can easily ask your clients for reviews that get specific!
Local Authority Bio Template: To optimize your bio to make it easy for local search to understand your business.
📸 The Service Business Photo Checklist: How to look local even if you don't have a storefront or a branded van. (Don’t worry, this works for storefronts too!)
👩🏻💻30-Minute Interactive Q&A: Get direct feedback on your specific industry challenges.
🚨 Designers, copywriters, & other pros: You are welcome to use these techniques in your projects, but under no circumstances are you permitted to resell, teach, or otherwise claim them as your intellectual property. (It sucks I have to say this.)
Important note: This workshop will NOT be available for purchase after the fact.
Post-Keyword SEO: Content Strategy for the Modern Algorithm
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My GBP Toolkit for Service Businesses
Nail your bio, review requests, photos and, best of all, my 10-Minute Monday Maintenance workflow that I use myself!
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Digital Storefront Optimization
Leverage tools originally designed for bricks and mortar shops to your visibility advantage.
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Reviews & Local Signals
Techniques and tips for graciously asking your clients or customers to review your business after a success.
Post-Keyword SEO
Live Workshop Pricing
Choose the right path for you! Get the standalone workshop or add on a 60 minute Strategy Session with me to get personalized support.
Live Workshop & Recording
✔ Live workshop with Sarah on April 14
✔ My Google Business Profile Toolkit
✔ Recording of live workshop following light editing
✔ Opportunity to submit questions for clarification
✔ Access for at least one calendar year
✔ Transcripts and captions for accessibility
Pricing: $95 usd
Important note: This workshop will NOT be available for purchase after April 14.
Add a 1:1 with Sarah
✔ Live workshop with Sarah on April 14
✔ My Google Business Profile Toolkit
✔ Recording of live workshop following light editing
✔ Opportunity to submit questions for clarification
✔ Access for at least one calendar year
✔ Transcripts and captions for accessibility
✔ Adds a 60 minute Marketing Strategy Session with Sarah ($350 Value)
Pricing: $395 usd ($455 value)
Important note: This workshop will NOT be available for purchase after April 14.
I’m Sarah Moon, a marketing strategist with nearly two decades of experience and a former agency owner. My mission is simple: In a complicated, often chaotic market, I want to ensure that high-integrity, expert voices remain visible and valued.
I’ve spent my career helping expertise-based businesses like yours cut through the static to achieve top rankings and attract right-fit clients. Using my signature ALIGNTHORITY® method, we focus on driving growth that actually feels aligned with your values.
I’m deeply passionate about empowering ethical business owners to reclaim their space. I even spent years teaching marketing at the college level to help the next generation of leaders find their footing.
If you’re ready to up-level your presence in a way that feels approachable, strategic, and—dare I say—fun, I invite you to join me for this workshop. Let’s make sure the right people (that's you) are the ones being heard.
Meet Your Guide, Marketing Strategist Sarah Moon
Questions & Answers About Local Lead Machine
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I have scheduled two hours for the live workshop so everyone can get their questions answered. You do not need to stay the entire time—you’ll get a recording to watch at your convenience.
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It is our policy to make replays available for a minimum of one year.
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We’ll dive into the best practices for attracting more people to your website using your Google Business Profile. This includes photos, review requests, your bio, and updates, as well as a maintenance workflow.
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Yes , please do! All I ask is that you not use my materials to sell your own course, template, etc. This is not a license to resell my materials and I am a stickler about copyright.
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There’s no better time to set one up! We don’t cover set up in the workshop, but there are resources and tips after you check out.
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Just a Google Business Profile!
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NO.
(If you don’t know what I’m talking about, be happy!)
