Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
Why it’s time to move your website to Squarespace 7.1
It's challenging to make a case for sticking with an outdated software version, especially when the replacement offers so many incredible benefits.
Creating Audience Connection with Lead Magnets
Watch the replay of our Community Conversation on how to create better audience connections through your lead magnets.
Rethink your resources: A better way to repurpose your content
One of the most sustainable marketing tactics is content repurposing (or simply reusing existing content in new ways). Learn our best tips for doing this easily and efficiently in this article.
Three Simple Answers to Common SEO/Google Questions
Wonder why Google is rewriting your page titles? Curious about why your rankings suddenly dropped? Sarah answers these questions and more!
Data Analytics for Nonprofits: What website data nonprofits should measure and the best analytics software for charities
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? Our marketing manager breaks down this plain English explanation of web analytics.
The Fundamentals of Website Analytics: Why They Matter, What to Measure, and How to Use Ethical Analytics Tools
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? Our marketing manager breaks down this plain English explanation of web analytics.
Case Study: Using SEO and content strategy to drive the right traffic
Wondering how to use SEO on your Squarespace website to get found by better clients? Read our case study about how our client leveraged search to attract qualified leads.
What you need to know about your digital assets when you sell or close a business
More often than you’d think, we get questions from clients about preparing their digital assets in the event they decide to sell their businesses (such as due to early retirement). The right time to start thinking about this is actually early in your business—the next best time is right now.
Interview with Sarah: Advice for Creative Pros
Get insights into SM&Co's "why" and our company's backstory in this "Creator Spotlight" feature from Christy Price.
What is Movement Marketing?
Movement marketing is often misconstrued and deeply misunderstood. Learn what it really means and the five fundamentals behind this marketing strategy, along with real-world examples.
One Thousand Percent
Did you know that SEO drives 1000% more traffic than organic social media?
The Complete Guide to Start Your Email Marketing Program (with top platform recommendations)
Guess what marketing tool has the highest return on investment for small businesses!
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