SEO & Marketing Strategy For Naturopathic Doctors
Reach the Clients You Can Help the Most—Right When They Need You
Naturopathic Doctors Need a Fresh Approach to SEO & Marketing
In the world of digital marketing, ‘get-rich-quick’ SEO schemes are unfortunately common—often designed more to confuse practitioners than to help patients find them.
Many agencies will even insist that if you’re using a Squarespace site you need to invest in a whole new website on their preferred platform, using fear to upsell you on costly, unnecessary migrations.
I believe SEO should be as transparent and evidence-based as the medicine you practice. I’m on a mission to debunk the myths and give NDs the honest tools they need to grow.
Ready for a fresh approach to SEO? Download my free ebook →
THE PATHWAY TO YOUR PRACTICE
There are 70,000 searches for health information each & every minute.
That means there are over one billion—yes, with a “b”—health information searches every day. When a patient is searching for "root cause of fatigue" or "ND near me," they aren't just browsing—they are looking for a solution. If your practice isn't visible in those moments, the people who need your specific expertise simply can’t find you.
A strategic SEO (Search Engine Optimization) funnel can feel like a natural extension of your practice. It isn't magic—though it can feel that way—instead, it’s a clinical approach to marketing growth that aligns with your business goals. The reality is that search engines drive 1,000% more website traffic than social media. While Instagram is great for community, Google is where people go when they are ready to book an appointment.
The Alignthority® Approach to ND Marketing & SEO
Your SEO and marketing should be aligned with your patients’ experience and your practice’s ethos, and it most certainly should not be a technical mystery that keeps you up at night. Powered by my signature Alignthority® System, my approach moves away from vanity metrics and toward meaningful momentum—consistent patient inquiries and practice authority.
When we tackle your visibility challenges, we don’t just “do SEO” or “do digital marketing.” Instead, we align your unique expertise with the data-driven reality of how your future patients are searching for root-cause healing. By focusing on three core actions—Clarify, Create, and Cultivate—we transform your website from a static digital brochure into a search-powered authority funnel.
A SUSTAINABLE GROWTH MODEL
This is a bespoke, human-centered process designed to help you get found by the patients who need your specific care at exactly the right time. We build your presence without the stress of an astronomical ad spend or the relentless “content treadmill” of the social media hamster wheel.
Alignthority® ensures that while you are focusing on patient care, your website is working to ensure the next person searching for a holistic solution finds your door first.
The Alignthority® Protocol: Clarify, Create, & Cultivate
Just as you wouldn't prescribe a treatment plan without a thorough intake, we don't build an SEO or content strategy without a deep dive into your practice’s unique “DNA.”
Clarify:
Mapping the Patient Journey
We start by identifying the exact language your patients use when they are in the “investigative” phase of their health journey. We look beyond broad terms like “Naturopath” and find the high-intent niches where you shine—whether that’s PCOS, Hashimoto’s, or women’s health.
We clarify your Sphere of Authority™ by ensuring your website’s structure matches the way people actually search for relief.
Create:
Evidence-Based Content Authority
In the health space, Google demands “E-E-A-T” (Experience, Expertise, Authoritativeness, and Trustworthiness). We go beyond keywords and recommend a holistic content strategy that services as a source of truth and insights the internet—and your patients—will love, inspired by your patients' deepest questions. This pillar transforms your website into a library of clinical authority that builds trust before the first consultation ever begins.
Cultivate:
Sustainable Visibility
SEO isn't a "one-and-done" treatment. While our approach is flat-fee, packaged projects to better support your business, we support you in cultivating your online presence by providing training and insights do you understand your metrics, what your numbers mean, and how to analyze your marketing funnel. This ensures your practice stays healthy in the search rankings, allowing you to step off the social media hamster wheel and rely on a steady, organic flow of new patient leads.
“I’ve gotten at least 23 new clients in the last year—mainly straight from Google searches—thanks to you!”
SEO & Marketing Services for NDs
The following are some of my popular options for collaborating on marketing strategy. While many of my clients start with a set package, others require something more flexible and choose to work with me on a retainer or ongoing advisory basis, particularly when they’re in need of implementation support. Unsure where to start? Just share as much as you can in your inquiry and we’ll find the best match.
Alignthority® Accelerator: A Thought Leadership Lab
Stop guessing and start building your legacy. For the established ND, it’s time to harness the power of search data to build an unshakeable digital foundation. The Alignthority® Accelerator is designed to bridge the gap between your clinical expertise and the patients who are actively searching for your help.
Over three months, we will transform your online presence. This program isn't just theory—it's a high-impact blend of practice strategy and content-first SEO designed to sustain your growth for years. This is a collaborative laboratory where we architect your future as a trusted authority in your field.
Define your Sphere of Authority™: We isolate the unique intersection of your clinical specialties and patient demand to create a brand message that is authentically yours and impossible to replicate.
Architect Your Visibility: We deploy sophisticated SEO strategies that ensure you are found by high-intent patients looking for specific health outcomes, not just random traffic.
Build Your Strategic Roadmap: Develop a "clinical content engine" that compounds in value over time, turning your medical insights into your most powerful patient education and recruitment tool.
Direct the Execution: We don’t just hand you a PDF and walk away. We provide the strategic oversight to ensure your marketing foundation is laid with the same precision you bring to patient care.
The Accelerator is best for: A Complete SEO, Messaging, and Practice Positioning Overhaul.
The Signature Implementation: For two practitioners annually, I offer an exclusive full-service Squarespace implementation. I handle the entire transition from strategy to live site, ensuring your digital home is as polished and professional as your practice.
Spark Sessions Strategy Sprint: The Practice Catalyst
Spark Sessions is designed for the ND who feels stuck in a growth plateau. If you’ve been trying to “catch fire” with a new patient program or a coaching offering to reach clients outside your licensure area but the momentum just isn’t there, this is where we start.
Over this six-week strategy sprint, we move from friction to flow. We dig into your practice's biggest hurdles to develop a solution that actually performs. Whether you are launching a new group program or refining your clinical messaging, we focus on high-impact results, such as:
The Visual Framework: We translate your complex clinical process into a single, elegant 1-page visual (like my Alignthority® model). This helps potential patients “see” your methodology and understand your value instantly, doing the heavy lifting for you.
Strategic Messaging: Identifying exactly how to communicate with new patient demographics without sounding “salesy” or losing your professional integrity.
Program & Offer Design: Redesigning your services—from 1-on-1 consults to wellness memberships, for example—for better alignment with your lifestyle and higher patient commitment.
Spark sessions is best for: Rapid pivots, new program launches, and messaging clarity.
The Ghost Add-On: Want to build a direct line to your community without relying on social media algorithms? Depending on availability, you can add Ghost implementation to your session. We’ll build a platform you own (think Substack, but more professional and customizable without the ethical concerns of Substack) to house your patient education, newsletters, and premium health insights.
Strategic SEO Optimization: Building Your Practice’s Online Health
For the busy ND, SEO shouldn't be a complex technical burden—it should be the bridge that connects your expertise to the patients seeking a holistic path. My strategic SEO approach is a high-impact, human-led intervention designed to turn your website into a self-sustaining engine of patient growth.
This isn't a surface-level “audit.” (In fact, I don’t offer a “diagnosis-only service at all—what’s the point of uncovering a problem without a solution?) It is a thoughtful deep-dive into your site’s visibility. We move beyond generic “health” keywords to handcraft a visibility map based on the specific clinical conditions and symptoms your future patients are searching for right now.
The Protocol for Growth:
Deep-Dive Analysis: We start with a rigorous assessment of your current metrics, unearthing your practice’s hidden leverage without the "AI fluff."
Backend & Frontend Fine-tuning: We perform precise backend optimizations and refine your headlines and copy for maximum patient trust and clarity.
Alignthority® Architecture: By reinforcing your site’s internal structure, we create a clear, friction-free path from a patient’s first search to their first discovery call.
Empowered Knowledge: I provide full documentation and institutional knowledge via my Magnetic Metas course, ensuring you and your team have the tools to maintain your practice's digital vitality long after our work is done.
Best for: Practitioners with a solid foundation in the form of a website who are ready to stop "guessing" and start ranking as the go-to authority in their practice niche.
Pricing information: We offer a broad range of SEO services, ranging from a $595 one time SEO consulting call to comprehensive done for you projects that start at $3,500 for Squarespace users, and $5,500 for WordPress users.
What about AI and LLMs & SEO?
You might be hearing buzz about ranking in ChatGPT, Gemini, and other AI models. Don’t be misled by “fly-by-night” claims or expensive “AI-specific” packages. These offers, unfortunately, are not based in facts and research.
The foundational SEO work we do on your website—authority, clarity, and structure—is exactly what those AI "robots" use to cite your site as a trusted source. There is no secret pixie dust. Good medicine for Google is good medicine for AI.
Ready to Grow Your Practice?
If you’re an ND ready to get serious about being discovered, organically and with integrity, let’s talk.
FAQs about marketing & SEO services for NDs.
Have a question not addressed here? Zip us an email at hello@sarahmoon.net!
Should NDs use Squarespace or Wordpress? Do I need to switch from Squarespace to WordPress to rank in Google and achieve my business goals?
The truth is, a solid strategy transcends any specific platform. If a consultant claims your naturopathic doctor website’s SEO is doomed by your CMS, take it as a red flag. Often, agencies push this narrative to upsell unnecessary migrations.
My advice? Stick with the platform that fits your daily workflow best; your results depend on your content and technical execution, not the brand of your dashboard.
I thought that ChatGPT, Gemini, and other LLMs were more important than SEO now—isn’t that where I should put my efforts?
It’s all searching! While there are many SEO agencies and “digital marketers” happy to take your money with promises of performing in various generative AI software, data tells us that the techniques that allow your website and name to surface in Google are the same techniques that allow your website and name to surface in that software.
Some unscrupulous agencies are even promising to “feed” your site to AI tools, which does absolutely nothing. Be careful out there!
I’ve never marketed my ND practice—it’s all been word of mouth. Do you have recommendations for getting started?
Absolutely! If you’ve never done any marketing, here’s where I recommend you start:
Shore up your website—make sure you have a good infrastructure to build upon.
Get clear on your audience and who you want to help.
Develop a system for engaging your current patients so that you stay top of mind (a newsletter is great for this).
Create a solid content strategy you can easily repurpose.
There are lots of details we can get into, but this is a good start if you’ve never done anything before.
I’m not a licensed naturopath, will you work with me?
We only work with NDs who have attended an accredited program and are licensed to practice by your state or province. If you have a health coaching arm of your practice, due to the complexity of licensure laws, that’s fine. However, we recognize that practicing naturopathic medicine is complex and needs thorough training, hence we do not work with self-trained naturopaths.
How do I know I’m ready to get serious about marketing my ND practice?
Awhile back, I wrote a newsletter about this subject for a general audience—check it out here. But here are some tips you can take to heart today:
1. You Have a Defined “Sphere of Authority™”
You aren't just a “naturopathic doctor,” you have identified the specific intersection of your clinical expertise and a high-value audience's needs. You are ready when you can articulate:
Who you specifically help (e.g., women with postpartum thyroid issues vs. general wellness).
What makes your approach unique (your specific methodology or framework)
2. Your Operations Can Handle the Influx
Marketing is an amplifier—if your systems are broken, marketing will only amplify the chaos. You are ready when:
Your “Reception” is set: Your website clearly directs visitors to a specific next step (booking a consult, joining a waitlist).
Your pricing is sustainable: You aren't just busy; you’re profitable.
You have capacity: You have the mental and schedule-based "room" to actually treat new patients once they arrive.
3. You Move from “Performance” to “Alignment”
A key takeaway from my methodology is that marketing shouldn't feel like a forced performance or a race. You are ready when you stop asking "What is everyone else doing?" and start asking:
What marketing feels “easy” or “fun” for you? (e.g., writing deep-dive articles vs. being on TikTok).
What is your “Doorway?” You’ve identified one or two channels that feel authentic to you rather than trying to be everywhere at once.
You don’t need to be perfect to start, but you do need to be clear. If you have a solid offer, a way to capture leads, and a message that feels like "an unavoidable truth" rather than a sales pitch, you are ready to begin.
Why are you interested in working with NDs?
First of all, some of my favorite clients have been NDs! In general, you and your colleagues are curious, intelligent, and a joy to work with. Personally, I have had a very positive experience seeing NDs as a patient—for example an ND was able to get to root cause of my lifelong respiratory issues after it was dismissed by other healthcare providers my entire life. I think you all play an important role in a comprehensive healthcare system.
Are you ready to partner with a marketing consultant who truly understands your mission as an ND?
Let’s create sustainable practice growth together.