Modern Law Firm
Website & SEO Strategy
We empower innovative small and solo law firms to reach perfect-fit clients through high-integrity marketing that prioritizes sustainable growth over expensive gimmicks.
For savvy solo attorneys and boutique law firms, 'marketing as usual' is a liability.
Your integrity and authority shouldn't be sidelined for the sake of an algorithm—they should be the engine of your growth.
While most agencies push high-volume, low-integrity tactics that dilute your reputation, we take a different path. We specialize in handcrafted, SEO-forward strategies—powered by the Alignthority® system—designed for people-first firms.
We don’t just help you get discovered—we ensure that when the right clients find you, they see a brand built on substance, not gimmicks
For every client, we leverage our signature Alignthority® system, which combines authority-building strategy with aligned marketing tactics to handcraft a marketing ecosystem that works for your firm on repeat.
This approach means that we say “goodbye” to silos and infuses data-driven search data into marketing strategies and thoughtful, targeted messaging in all SEO funnel development. We develop a deep understanding of your brand voice, and your clients’ biggest challenges to ensure a thoughtful, distinctive approach to your content strategy, SEO, and website. Unlike typical marketers, we know that volume-based marketing is simply chasing a losing algorithm—small, savvy firms can do better than that (and better than the big guys, too!), with the right online marketing toolkit. And that’s where we step in.
Ready for a fresh approach to SEO? Download my free ebook →
Your solo or small law firm’s SEO-fueled marketing momentum starts with the Alignthority® Accelerator.
The Alignthority® Accelerator is crafted for savvy lawyers who are tired of 'renting' their visibility from social media algorithms. If you have a clear vision for your practice but want a sustainable way to attract high-value cases, this is for you. Over three months, we move away from the generic marketing “noise” your competitors are creating and build a bespoke, high-impact system that your firm actually owns.
Here’s how we’ll transform your digital footprint:
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Phase one is about codifying your message in a true, meaningful, and distinctive messaging framework.
In our first three sessions, we build the foundation of your firm's independent lead engine. We’ll align your growth goals with a message that resonates and architect your proprietary Sphere of Authority™.
The result? A comprehensive roadmap you can deploy immediately to reclaim control of your social media and email channels, ensuring every touchpoint reinforces your firm’s premium status.
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Messaging is the foundation; the Alignthority® Marketing Strategy is the engine.
During this phase, we codify your firm’s path to visibility into a formal, actionable document. We’ll identify the specific SEO funnel opportunities that allow you to leapfrog generic competitors and build long-term digital equity. You’ll walk away with a clear, data-driven plan to turn your legal mind and expertise into a consistent lead-generation asset.
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Stop leaving your firm’s growth to the referral roll of the dice.
We help you build a stand-out discovery engine that converts your legal know-how into a 24/7 lead-generation asset.
Standard SEO strategies fail 'people-first' law firms because they prioritize volume over integrity. Our SEO implementation intensive is designed differently: we align your content with how modern clients actually search today—across traditional search engines and AI discovery tools. The result is a sophisticated funnel that protects your brand while securing your firm’s future.
The Signature Implementation Alignthority® Accelerator (Limited Availability)
For a small handful of small, well-aligned, firms we offer an exclusive full-service website implementation. We handle your firm’s entire transition from strategy to live site, ensuring your digital home is as polished as your perspective.
This process ensures you have a fully-aligned online home, built on the reliable, and low-maintenance Squarespace platform (which means no onerous ongoing costs that you’d pay most legal marketing firms). In addition to the core Accelerator deliverables of defining your Sphere of Authority, architecting your visibility, and building your strategic roadmap, it adds the following:
✓ A new website built on the Squarespace platform
✓ Copy overhaul, integrating your SEO strategy for amplified visibility
✓ Integration of your core messaging developed in the Clarify phase of the Accelerator
✓ Visual brand refinement as appropriate
The signature implementation timeframe varies depending on your current website assets and other factors.
This Signature Implementation Alignthority® Accelerator option is best for: Clients ready for a full SEO, visibility, messaging, and website overhaul.
“[Sarah is the...] consultant that has assisted in developing a true marketing plan and strategy that works. Sarah understands how regulated professionals have to develop specific marketing strategies that other marketing professionals do not understand or get. She was able to answer questions and make sure the strategy was just right for us.
Highly recommend if you need a marketing strategy and come from a regulated industry—Sarah Moon Consulting is your agency.”
Questions & Answers About Law Firm SEO & Website Strategy
How long does it take for SEO and other marketing techniques you use to work?
This is dependent on many variables—and promises of specific timeframes are an industry red flag.
With that said, we typically see growth in 3-6 months, and micro-trends pop up more quickly than that if you have some authority online already.
What do I get when I book the Alignthority® Accelerator?
What we’ll build together in the Alignthority® Accelerator:
Your Sphere of Authority™: We pinpoint the high-value niche where your expertise meets market demand.
Your Visibility Blueprint: We deploy SEO strategies that attract "ready-to-hire" clients, not just "looking-to-browse" traffic.
Your Content Engine: We create a roadmap for content that works harder over time, turning your blog into your most effective salesperson.
If you also need the Signature Implementation, you’ll get:
A new website built on the Squarespace platform
Copy overhaul, integrating your SEO strategy for amplified visibility
Integration of your core messaging developed in the Clarify phase of the Accelerator
Visual brand refinement as appropriate
I’ve relied on word of mouth and referrals to grow my law firm—why should I start marketing now?
First of all, word of mouth and referrals are marketing! They’re just not discovery-fueled marketing tactics.
But here's the thing: Even referrals-first businesses need to be discovered.
Visibility fuels your referral engine—because people referred by your clients check up on you before they connect.
Even if your only goal is exercising some measure of control over what referrals find when they look you up, that's a discovery component to your marketing ecosystem.
In the search biz, we call this "Branded Search," which means that we help ensure potential clients find you when they search for your name or business. Poor SEO can hinder your online visibility, even when people are actively looking for you.
I would also argue that referrals dry up in just about every industry.
In fact, I'm yet to encounter an industry in which this isn't the truth. Networks change, connections move on, they—gasp!—forget about you... When you commit to attracting a wider audience beyond your immediate circle of referrals you might discover new avenues for collaboration, speaking engagements, or media opportunities. Isn't that a cool knock-on effect of starting with that discovery phase of marketing?
What is the price for the Alignthority ® Accelerator?
The Accelerator is currently $10,000 USD; the Signature Implementation is quoted as a custom project, depending on the scope of work and strategy we need to implement to make your firm shine online. We offer no-penalty payment plans when you establish autopay.
I have a larger firm, can the Accelerator help me?
Larger firms often benefit from a more expansive engagement, due to more stakeholders and complex messaging. Send an inquiry and we’ll talk about what this could look like!
Do you have case studies I can read?
I sure do! You can check those out over here. We call them “Client Stories” because they’re more than numbers on a spreadsheet—they’re real human stories about real people growing their businesses on their terms.
Ready to write your law firm’s next story?
The first step is connecting with Sarah over an alignment call. We’ll discuss your business goals and the best solution for charting your course forward.
