There are several ways to approach search engine optimization on your Squarespace website--and I utilize a research-based approach to content-focused SEO.
Squarespace SEO: What We Do
We recommend keyword research as the starting point for every SEO project. Because this is so important, we offer this service at a discounted, flat rate (depending on site site and type)and include a listing of SEO-rich blog post titles/topics to get you started with your content marketing, which is critical to all websites.
Nuts & Bolts/Basic SEO
We follow best practices to prepare Squarespace your site for submission to Google Search Console, including page naming, implementing search-friendly URLs, high quality keyword-rich page descriptions and more. Web design clients receive this as part of their design package so they can launch with their best foot forward.
Working with either a "done for you" or "do it with me" approach, we craft keyword-friendly phrases that your customers are searching for and create a strategy for implementing them on your website. These are mobile searchers, and you're targeting their immediate question/problem—which builds your authority in your niche. This also gets you "thinking like a publisher" in the ever-competitive world of content marketing.
Squarespace SEO FAQ
Where do I start with Squarespace SEO?
Squarespace has a good guide with the basics of what every site owner should do. This includes submitting your site to Google, properly naming your pages, and other simple techniques to make your site search friendly. DIYers should start with those tips. You can also download our guide here.
Can you get to me the top position in Google?
Lots of SEO companies guarantee this sort of thing, but it's really a smoke and mirrors game. The reason is that everyone has a different experience with Google--we could both Google the exact same thing and receive very different results in Google. The strategy we prefer is more wholistic, and more effective long-term.
Why do you include suggested blog post titles in your keyword research?
Because blogging still makes a big difference in your search! It's an important piece of the content marketing puzzle and one that many folks disregard. We're on a mission to encourage our clients to take a serious look at whether blogging is right for their marketing.
I heard Squarespace is bad for Search Engine Optimization.
Assuming that you're using a quality, modern platform, any platform can be SEO-friendly, assuming you know you're way around it. As a Squarespace Specialist, we are intimately familiar with the nuances of the platform and how to make it search engine-friendly. However, for some websites, WordPress is a better option. If you’re not sure what the best approach is for you, we recommend a one-hour strategy session with Sarah, who’s versed in both platforms.