Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
What you need to know about your digital assets when you sell or close a business
More often than you’d think, we get questions from clients about preparing their digital assets in the event they decide to sell their businesses (such as due to early retirement). The right time to start thinking about this is actually early in your business—the next best time is right now.
Interview with Sarah: Advice for Creative Pros
Get insights into SM&Co's "why" and our company's backstory in this "Creator Spotlight" feature from Christy Price.
What is Movement Marketing?
Movement marketing is often misconstrued and deeply misunderstood. Learn what it really means and the five fundamentals behind this marketing strategy, along with real-world examples.
One Thousand Percent
Did you know that SEO drives 1000% more traffic than organic social media?
The Complete Guide to Start Your Email Marketing Program (with top platform recommendations)
Guess what marketing tool has the highest return on investment for small businesses!
YouTube as a Search Engine
Discover how YouTube is a search engine and how by leveraging search in YouTube, subject matter experts can say goodbye to social selling and hello to a sustainable sales funnel for problem-aware clients.
Listen to Sarah on Counsel Cast
Learn how marketing and pricing your services go hand in hand.
Minimalist Marketing
Think marketing is too hard? Overwhelmed because the to-do list seems endless? Think again! We dive into the magic of minimalist marketing and how it can help you thrive.
Case Study: The House Shuffle Squarespace 7.1 Website
We launched The House Shuffle's first website on Squarespace 7.1!
Productized Services vs Intensives vs VIP Days
Learn exactly what productized services and day rates are and how you can implement these models into your business.
Keyword Research for the Real World
Have you ever wondered: "How do I do keyword research?" Sarah dives into this complex question!
Why I Hibernated My LinkedIn Account (& Why I Reactivated It)
I took a break from LinkedIn and came back. Here's why!
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