Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
One Thousand Percent
Did you know that SEO drives 1000% more traffic than organic social media?
The Complete Guide to Start Your Email Marketing Program (with top platform recommendations)
Guess what marketing tool has the highest return on investment for small businesses!
YouTube as a Search Engine
Discover how YouTube is a search engine and how by leveraging search in YouTube, subject matter experts can say goodbye to social selling and hello to a sustainable sales funnel for problem-aware clients.
Listen to Sarah on Counsel Cast
Learn how marketing and pricing your services go hand in hand.
Minimalist Marketing
Think marketing is too hard? Overwhelmed because the to-do list seems endless? Think again! We dive into the magic of minimalist marketing and how it can help you thrive.
Case Study: The House Shuffle Squarespace 7.1 Website
We launched The House Shuffle's first website on Squarespace 7.1!
Productized Services vs Intensives vs VIP Days
Learn exactly what productized services and day rates are and how you can implement these models into your business.
Keyword Research for the Real World
Have you ever wondered: "How do I do keyword research?" Sarah dives into this complex question!
Why I Hibernated My LinkedIn Account (& Why I Reactivated It)
I took a break from LinkedIn and came back. Here's why!
Online Business Predictions (Summer 2021 Edition)
What will be the next big thing in online business? We break it down in this video.
Three (More) Tips for a Successful Website Design Project
Wondering how to make sure working with a professional designer painless? We've got three easy tips to make your life easier and your project more awesome!
Grab your updated Squarespace SEO Guidebook!
We've updated our popular Squarespace SEO Guide. Download your totally free copy today!
Get More Marketing Insights in Your Inbox
Tips, inspiration, commentary, and the latest articles right in your inbox. Always spam-free, always 100% human. Sign up for my newsletter and join the fun!