PAW Team Squarespace Website Redesign


The Portland Animal Welfare (PAW) Team saves lives, alleviates suffering, and keeps pets and people together by providing free veterinary care to the pets of people who are experiencing homelessness or extreme poverty. Their new website and branding needed to reflect their dynamism and the important work they do.


Our Work: What We Did


  • New logo
  • Icons
  • Color scheme
  • Type treatment
  • T-shirts/sweatshirts


  • Website design on Squarespace
  • Blog setup & design
  • New CRM integration


  • Creative & art direction
  • Content strategy
  • Journey map development
  • Search Engine Optimization
  • Client training

Project collaborators: Mary Boyden (logo), Kath O'Malley (social media strategy)

A note from Sarah: We continue to support PAW Team on a pro bono basis. We've helped the organization create T-shirt designs, A-boards, postcards, email newsletters, and more. Recently, Kath donated a day of her time to help the organization craft a solid instagram strategy and learn how to use a social media scheduling app. We lend a hand whenever we can, as this shoestring organization has a huge impact on bettering the lives of the families they service. Please take a moment to learn more about the work of PAW Team on their website. 


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