Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
FAQ: Adding an Affiliate Program to Squarespace
Curious about how to add an affiliate program to your Squarespace website? You’ve got options! Here is all you need to know to make a good decision about what option is the best for you. Click here to read the Squarespace affiliate program FAQ.
Three ways to make website content creation less painful!
One of the struggles I hear over and over again is that creating content for websites is freaking HARD! Whether it's your about page, your blog or a description of your services, it's just plain painful. Here are three ways to make it easier!
How to Create Your Mission Statement/Positioning Statement
One of the themes that I discovered talking to folks was that it's very hard to define what you do, who you do that thing for, and how you differentiate.
Planting Seeds for Your Business
What do your garden and your business have in common? A whole lot, it turns out!
How to Package Consulting Services: A Quick Start Guide
Are you a consultant wondering how to package consulting services? It can be challenging, but follow our quick start guide and you’ll be on your way! Click here to learn more.
How to Start Teaching Classes, Workshops & Seminars
Before you dive into creating a course or workshop, in-person or online, it’s critical to set yourself up for success.
Do Consumers Want Authentic Marketing?
Are we seeing a tiny move toward more authentic marketing? I think so! Click here to read Sarah’s thoughts on this maybe-trend!
It's Time to Un-Gross Marketing
Does your gut tell you that modern marketing methods are manipulative, deceptive, and, well, “gross”? You’re not alone!
Where should your blog live? ???
Should you blog on your own website or somewhere else? The answer isn’t cut and dried! Read on for all the answers!
More Ideas for Minimum Viable Products
We are talking about Minimum Viable Products again! Here are some other ways to test your ideas to see if they have legs.
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