Posts in Blogging
Now Live! Wine et Beauté: Squarespace Website Design

Wine et Beauté is a project of sommelier, wine expert and makeup artist Monique Benôit. Monique originally came to me because she wanted to start a Squarespace-based blog chronicling her new life in Paris.

But she quickly realized that she could use her new Squarespace website to tell her larger story, showcasing her portfolio (she's worked in film and television makeup departments for many years, including on The Get Down, Boardwalk Empire, The Carrie Diaries, 30 Rock, Law & Order and more) but also highlighting her new work, which includes crafting wine and dessert pairings as for visitors to Paris as well as artistic makeup services for weddings. As a result, we created branding and overall creative direction for her project as well. 

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Limitations of Blogging with Squarespace

One of the things I talk to my clients about a whole lot is what their sites can and cannot do. This depends on a whole lot of factors, including template choice, technical skills and, yes, the platform you're working with. One thing I'm very clear with each new client who's fallen in love with Squarespace thanks to the ease of creating content is what the system cannot do. 

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Squarespace for Bloggers & Publishers: Part 1 - Choosing the Right Template

Despite its popularity with small business, artists, small-scale stores and even larger corporate clients, I still don't see a lot of inquiries about using Squarespace for blogging. Part of this is probably because Wordpress and Blogger have been so dominant for so long and especially in the case of the self-hosted versions of Wordpress.

And, despite really liking Squarespace, I do think that it's not the best choice for all blogs. It's possible that Wordpress or even Blogger (which I personally do not care for--it's just not pleasant to use) are better solutions for you. I'll cover that topic in a future post in this series. I'm assuming that if you're reading this you either already have a Squarespace site or you've settled on this as the platform for you. And as a result, you'll be considering which template is right for your blog. 

While Squarespace has many beautiful templates to use as starting points, just a handful are appropriate for blogging- and publishing-focused sites.

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