Is your website your #1 marketing tool? It should be!
We use our proven methodology developed over 10+ years in the industry to craft a message-first, intelligent website. We collaborate with you to understand your business and marketing goals, creating a clear direction and messaging for your website that you can translate to your other promotional efforts. This is a no-nonsense, rigorous approach for established companies and organizations with 1-3 key decision makers who are excited about a process focused on forward momentum that results in a savvy website laser-focused on your business goals.
Our Strategic Website Methodology
Our collaboration with you takes place over four-five weeks, with your client workbook completed prior to Week One. Our expectation is that all clients utilizing this process have branding in the form of a logo in place. Don’t have a brand? Then you can also add our Rapid Brand logo process with our favorite brand designer. Reach out for more details about what’s involved in creating a Strategy Messaging Website using our tried and true methodology and to schedule a call with Sarah to see if it’s a great fit for your business or organization.
Messaging Interview + Discovery
Understanding your goals and core “story” is critical. That’s why we start our process with an in-depth messaging interview . You’ll also have some prep to do on your own, including gathering inspiration, completing a Website Design Workbook and providing us with nitty-gritty details so we can launch without a hitch.
Strategic Blueprint, SEO Audit + Messaging Guide
From our early work, we craft a toolkit of documents to guide our work together so there are no surprises! Each builds on the other, and creates the framework for your new website. The Messaging Guide provides phrases, headlines, calls-to-action and more; your SEO Audit ensures we identity opportunities and threats for your site; and the Strategic Blueprint ties it all together.
Iterative Website Design + Development
We’ll design and develop your new strategic website on either the WordPress platform (using rock-solid hosting by Flywheel) or Squarespace—and make a recommendation for the platform based on our discovery work with you. We keep your overall goals in mind throughout the design process, and make content recommendations to help boost your message. You’ll love the process, which involves a tight feedback loop so we’re all on the same page every step of the way.
Launch + Support
All that work comes together for your launch, including a fresh approach to SEO, hands-on editing, a training/support library built just for you (just a fingertip away in your website backend), and a week of Q&A support from our team. Plus, you’re now part of our community of clients, so we’re here with our in-depth understanding of your business and website when you’re ready to expand your digital strategy with a membership program, online course, a keyword campaign, or just need a bit of advice.
This Solution Includes
Our proven discovery process, which digs into your goals and draws out your key messages
A messaging interview with Kath, plus a workbook to share, in your words, your vision for your business or organization
A clear, practical Messaging Guidebook for you to use in your website, social media, emails—you name it!
A customized Strategic Blueprint for your website, including content marketing recommendations
An tailored SEO audit to get you on the right path with search engines
Competitor research so we understand your industry’s landscape
A new 5-10 page website utilizing WordPress or Squarespace
Online Brand Toolkit: Stock image library curation, or icons/small graphics development, as recommended in your Strategic Blueprint
Messaging-focused homepage copy crafted with your big-picture company or organization goals at top of mind
Headlines and calls-to-action throughout the website that serve the goals
A “swipe file” of keyword-rich blog post topic prompts
Research-based on-page search engine optimization customized for you
A learning library of customized video courses on managing your website
Two strategy sessions with Sarah
A week of support after launch to ask questions of your project team
And efficient and effective streamlined four-week launch process
Pricing: $9,500 (flat rate so you won’t have any surprises)