Marketing & SEO Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
What is “Topical Authority?” (And why it matters to you!)
Topical authority sounds like a buzzword, but it’s your key to visibility. I break down wha you need to know and map out your next action steps.
Stop Chasing Green Lights: Why SEO Plugin Scores Don’t Matter for SEO
Chasing green lights in your SEO plugin? Say goodbye to this outdated practice!
How to Build an SEO Roadmap That Actually Works
SEO in the Post-Keyword Era is different. No longer does dictionary matching, simplistic SEO work—you need a purpose-build roadmap. Here’s the best way to do it.
What is Post-Keyword SEO? (And Why Your Old SEO Strategy is Failing)
Wondering how AI-driven search impacts your business? Let’s break down the essentials you need to know about SEO in the Post-Keyword Era.
The Most Common SEO Mistakes Naturopathic Doctors Make
My team and I work with a lot of licensed Naturopathic Doctors—and we see the same SEO mistakes over and over again! Fix these three issues (they’ll probably surprise you!) first!
How to Make Messaging Easier: The 20-Year Expert's No-B.S. Framework
Struggling with your messaging? There’s a good chance it’s not a you problem. I break down how to simplify this complex process in just a few steps.
Lead Magnets for Consultants: What Works, What Doesn’t, and Can’t-Miss Examples.
Are lead magnets for consultants dead? Not so fast! We dive into what’s working, what’s not, and the one key ingredient to a successful consultant lead magnet in 2026.
Three Ways to Get Your Students to Finish Your Online Course
Are your students not quite finishing your online course? Our education expert breaks down what you can do to right that ship.
Finding Your Marketing Doorway
Struggling to start marketing? Use this simple framework to start without fear and stress.
Did your Google Business Profile Q&As disappear? Read this guide!
Did your Google Business Profile lose its Q&As? Here's why and how to mitigate this change.
Why “Rugged Individualism” Won't Save Your Business (But Strategy Will)
Rugged individualism isn't the answer for business challenges in tough economic times—but a solid strategy will take you far!
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