Articles + Insights

Discover actionable advice about Squarespace & WordPress design & development, search engine optimization, content marketing, and business strategy from Sarah and guest experts.

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Clients
Sarah Moon

Project Story: A New Site for Birth Devi

I’m thrilled to announce the launch of a new website for Kelly Swails, whose business Birth Devi is a maternity services and yoga teacher training company in Yonkers, New York and serves families in the tri-state area. 

Like many of my clients, Kelly wanted a website that had a different feel from what is common in her field. So, choices of imagery, colors and style were incredibly important. We worked through a number of drafts, and once we hit on the key image for homepage, the visuals just came together.

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Clients
Sarah Moon

Now Live: A Total Makeover for Canby Rental & Equipment!

I couldn’t be more excited to launch a new online presence for my client Canby Rental & Equipment. CRE is a three-generation family owned business in my small hometown on Canby, Oregon. It’s a business focused on sales, rentals and service of small equipment–everything from Stihl chainsaws to tractors to weed whackers. I’ve know the now-owner, Matt, for many years, thanks to high school English class and it was a blast taking their website in a brand new direction that you’re unlikely to see from another small equipment company. 

Their previous site was functional, but didn’t represent their growing business and wasn’t mobile friendly (a common story). Also, because the business had grown, it didn’t represent the breadth of sales/services/rentals the company offered, nor did it allow them to grow the site as needed (also a common issue). Using a simple content management system like Squarespace was a big step forward for CRE, and I’m excited to see where Matt takes his website and business in the coming years!

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Blogging
Sarah Moon

Squarespace for Bloggers & Publishers: Part 1 – Choosing the Right Template

Despite its popularity with small business, artists, small-scale stores and even larger corporate clients, I still don’t see a lot of inquiries about using Squarespace for blogging. Part of this is probably because Wordpress and Blogger have been so dominant for so long and especially in the case of the self-hosted versions of Wordpress.

And, despite really liking Squarespace, I do think that it’s not the best choice for all blogs. It’s possible that Wordpress or even Blogger (which I personally do not care for–it’s just not pleasant to use) are better solutions for you. I’ll cover that topic in a future post in this series. I’m assuming that if you’re reading this you either already have a Squarespace site or you’ve settled on this as the platform for you. And as a result, you’ll be considering which template is right for your blog. 

While Squarespace has many beautiful templates to use as starting points, just a handful are appropriate for blogging- and publishing-focused sites.

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Clients
Sarah Moon

Now Live: A Comprehensive Overhaul for Central Park Laser

Zahra, owner of what was then Central Park Aesthetics & Laser, now Central Park Laser, got in touch with me this spring about reinvigorating her company’s website. She had a clear vision as to what the tone was she wanted to send: professional, medical/scientific, and approachable. And, she also wanted a system that was easy for her to manage, as their offerings change regularly as new technologies and techniques emerge. Finally, Zahra saw an opportunity to make add online sales of products that were already doing well in the bricks and mortar business. Any, like many of my clients, their website was built on a tough-to-update Wordpress installation with a template that was a bit outdated. 

It was time for a change, for sure. 

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e-Commerce
Sarah Moon

Real Talk: Squarespace vs Shopify (and more!)

As Squarespace has grown like wild over the last couple of years, my inbox is flooded with folks who want to launch online stores on the system. As a Squarespace Specialist and someone who’s launched loads of stores on this system, this is good news for me. However, as often as I receive inquiries that are a good fit for Squarespace’s commerce system, I receive inquiries from folks who would be better served by a system other than what Squarespace offers in terms of Commerce. 

Yes, I said it: Squarespace isn’t the best solution for all online stores. 

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Clients
Sarah Moon

A Tasty New Design for the Pie Spot

Not to brag, but it’s pretty awesome when a restaurant specializing in homemade pie asks you to re-imagine their website. Because, obviously, in order to really get the creative juices flowing, you’ve got to sample the wares, am I right? 

Pie Spot is a neat little bakery just down the street from my office here in northeast Portland (they’re actually across the street from my other clients, GreenSavers), and while I’d been a customer for many years, I was introduced to them formerly by my frequently graphic design collaborator, Ashli Hughes of Cascade Creative PDX. Ashli has been Pie Spot’s social media manager for some time, and saw their frustrations with their old Wordpress site first hand. It was time for something that really showcased all the yummy goodness the restaurant offers, and would make it easy for them to manage their ecommerce during business seasons, when they prefer to disable online ordering in order to best serve their customers. 

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