Note from Sarah: This article was originally sent via my newsletter. Newsletter subscribers receive essay style pieces like this before anyone else. Click here to subscribe!
In the past, I’ve talked about how successful “ungross” marketing strategies aren’t typically a straight line, and how that can be frustrating for folks—and I get it.
But here’s the good news: a lot of the tactics we employ really are simple.
Which means you can rack up easy wins in your online marketing—promise!
Our team has a running joke (we think we’re hilarious) in which I hide a slide that says, “Yes, it’s that simple,” in each presentation.
(Like I said, we crack ourselves up, even if no one else is amused.)
But in all seriousness, it really is that simple—you just need to adjust your thinking around these big marketing efforts.
Scared that creating your first content cluster is going to be too hard? Break it down into its components and start whacking away at it. Yes, it’s that simple.
Worried that you can’t write your first search-optimized pillar post? Give yourself 15 minutes a day over a couple of weeks. Yes, it’s that simple.
Not sure how to start finding keywords for your website? Sit down and brainstorm the common words you hear real, live humans say when they talk about what your business or organization does. Yes, it’s that simple.
Feel overwhelmed by even the idea of blogging? Go through your emails and look at some of the answers you’ve provided clients and turn those answers into blog posts. Yes, it’s that simple.
Terrified about starting an email newsletter? Set a timer and challenge yourself to come up with 12 newsletter topic ideas in 15 minutes. Now you’ve got a whole year’s worth of content for a monthly email or three months for a weekly one! Yes, it’s that simple.
You get the picture. When we break these tough things down into small, bite-sized nuggets, they’re not so hard and you will then have the toolkits available to you to pull all these tactics together into a cohesive strategy.
Yes, it’s… uhhhhh… that simple.