menu

Surprising stats about email marketing vs. social media

Reading Time: 2 minutes

I recently uncovered some interesting facts about email marketing while researching for some new materials we’re creating and they really got me thinking.

Email marketing statistics
  • Email is 40x more likely to create customers than social media (source)
  • 60% of people who sign up for company emails expect to get promotional emails (source)
  • 20% of people who follow companies on social expect promotion (source)
  • On average, email reaches 85% of people it’s sent to (and the open rate average is 25%—though it’s not uncommon to see much much higher open rates, including my own) (sources: various, including compilation here)
  • On social media (Facebook/Instagram/Twitter) a good engagement rate is 1-3% (source) 

THE NUMBERS PAINT A PRETTY CLEAR PICTURE

It’s incredibly difficult to gain traction on social. Like so much in marketing, it is a numbers game in many (not all) ways.

You may think that this makes me an anti-social (media) person but I’m actually not! In fact, I argue that we should be thinking of our social outlets in the same way we think about blogs (which—real talk—most organizations should prioritize over building social content).

Like blogs, our social channels should artfully engage people enough so that they’re motivated to get even better content via email.

Social media, just like SEO, is unpredictable and often volatile (anyone remember many years ago when pages’ reach on Facebook went from 90% of fans to 1-2%?).

Invest energy in reminding people that you have an awesome email newsletter (literally tell them that) and deliver it on a consistent schedule.

It will pay off—pinky swear!

Disclosure: Please note that some links on this website are affiliate links, which generates a small amount of revenue to support the free content we provide.

Leave a Reply

Your email address will not be published. Required fields are marked *

Connect + Follow:

Accelerate Your Visibility with SEO

Get access to three workshop replays and a friendly and welcoming student community group, all while creating one massive step forward in building your organic search marketing funnel.

Freelance concept. Desktop with laptop, notebook, coffee cup and plant. business workspace in home or office with work tools on wooden table. stylish work place in light
black mug
It's Back for 2024!

summer of SEO

Summer of SEO is back and better than ever. With live group strategy sessions, gamefication, a VIP track, and more search-fueled goodness, you’re not going to want to miss out on the fun. 

Save on Courses & Workshops!

35% Off

While our office is closed for vacation, snag our workshops and courses at a great rate. Learn marketing strategy and SEO techniques just for knowledge businesses such as creatives, consultants, coaches, attorneys, and financial advisors.