Engineer Luck: The SEO Secret Sauce for Knowledge Businesses & Thought Leaders
Free SEO Course for Service Providers
Embrace the complexity of your buyers’ journeys and plan your SEO strategy to match.
Are you ready to expand your reach and your impact?
Then you need an SEO-based marketing funnel. In this course, also available to listen to on the go as a podcast, I walk you through the essential components of an SEO based discovery strategy—designed specifically for consultants, coaches, and specialized service providers (attorneys, CPAs, copywriters, etc).
A core reality about SEO for knowledge based businesses like yours and mine is that traditional marketing wisdom doesn't work if you're selling this knowledge and expertise. The themes I touch on in this workshop are:
Discovery: The initial phase where someone learns about you, your approach, and your offerings.
Connection: Building a relationship that goes beyond superficial ‘likes’.
Belief: The point where they truly see the value in what you offer and know that when they're ready, you're the obvious choice.
Take a PeEk Inside Engineer Luck
This our an introduction to our approach to SEO. Our series of core SEO courses takes a very different approach than you’ve probably heard from the hustle-y, techy types—and that’s on purpose. That’s because most folks teach SEO for high volume, high churn businesses, not knowledge-based businesses like yours. Check out this excerpt and see if this course is for you.
The Details
This is a recording of a free webinar I hosted in which I dug into the unique approach service providers such as consultants, coaches, creatives, CFPs®, solo attorneys, course creators, and other folks solving people problems all day long much take when it comes to getting found in the search engine.
⏰ Over one hour video recording broken into 4 chapters.
👩🏻💻 Format: Edited recording of live workshop.
📝 Transcripts and captions.
🎧 Private podcast recording of the course to listen on the go.
💳 This course is absolutely free.
💌 You’ll get a series of emails to reinforce the concepts I’ve shared.
🚨 Designers, copywriters, & other pros: You are welcome to use these materials as part of your own marketing plan, but under no circumstances are you permitted to resell, teach, or otherwise claim them as your intellectual property. (It sucks I have to say this.)
My Approach To SEO
SEO offers a wealth of data, audience insights, and top-of-funnel marketing potential—it's time we recognized its power as a holistic marketing strategy.
That's why I teach SEO using the Alignthority® method. Designed for service-based or knowledge businesses (like yours, if you offer services, coaching, creative work, or courses), this approach focuses on your clients' curiosity, frustrations, and aspirations, meeting them where they are. And often, that's happening in a search engine.
With 90% of online experiences beginning with a search, your clients are actively seeking solutions. A smart SEO strategy, showcasing your knowledge and expertise, is the most effective way to connect with them at the perfect moment.
I'm thrilled to share this knowledge in Engineer Luck and my other SEO courses and look forward to seeing you implement this strategy successfully.
What’s After Engineer Luck?
-
![A pile of maps]()
Step 1: Get Found Blueprint
The SEO strategy for Consultants, Coaches, and Service Providers (Replay of live Workshop )
The secret to getting discovered by the right clients who will joyfully pay for your premium service? Search-driven thought leadership. That's right, content.
But too often people just create random articles and blog posts thinking they'll be found. And it doesn't work. You need a system—and we've cracked the code. -
![A decaying roman pillar against a blue sky]()
Step 2: Search First Pillars
Build the foundation of your online authority, brick by brick.
Pillar content is a strategic, repeatable, repurposing-friendly element that's a must-have in any savvy content marketers' toolkit. Effective pillar content follows a structure to make it as friendly as possible to Google and meet your audience right where they're at—so they can become your clients without friction and stress.
In this workshop, Sarah walks you through exactly what you need to do to create pillar content that ranks and serves you for the long haul.
-
![A woman making a to do list in a notebook]()
Step 3: Flip the How-To Script
Are you a consultant, creative, or coach who wants to attract more ideal clients?
Then it’s time to stop instructing and start inspiring.
If you know you have valuable expertise, but feel lost when it comes to translating it into inspiring and engaging "how-to" content that makes people sit up and take notice—and finally hit that “inquire” button.
If you're sick and tired of telling people how to and seeing them turn to DIY or other providers, this is the workshop for you.
-
![Blue question mark on a pink background]()
Step 4: Get Found with Q&As
Your potential clients have questions—and you've got the answers!
We'll show you how to harness client curiosity to grow your audience—and your revenue.Q&As are a simple, effective strategy for consultants, coaches, and experts to get found in a noisy search engine.
In this workshop, Sarah walks you through exactly what you need to do to potentially rank with question-focused content that attracts right-fit clients into your marketing ecosystem.
FAQs About This Free SEO Course
-
Yes , indeed! All I ask is that you not use my materials to sell your own course, template, etc. This is not a license to resell my materials and I am a stickler about copyright.
-
I’m platform agnostic, so this isn’t a problem!
-
Real talk? It’s a whole lot easier for busy entrepreneurs just trying to run a business and do all the things!
Content is also evergreen, which means that you’re not having to chase algorithm changes (social media does that to use enough!) and if technology isn’t your favorite thing, you’re not having to dive into that stuff either.
I believe in meeting my clients right where they’re at—and backlink building (which can be risky) and technical optimizations just aren’t in the capacity for my people.
-
We promise access for one year, but typically it’s longer than that. Courses are pulled when the information becomes outdated.
-
NO.
(If you don’t know what I’m talking about, be happy!)
