The Hidden Power of SEO: 15 Unexpected Benefits
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We all know about SEO's ability to boost Google rankings and drive website traffic. But what many people don't realize is that a well-crafted SEO strategy offers a host of additional benefits that can significantly impact your business.
People often find me because they know I can untangle SEO challenges and help them build a smart search-first marketing funnel. But, they quickly realize I specialize in search engine optimization for a much bigger reason: it’s a treasure-trove of human-generated data. It allows us to learn exactly what our ideal customers are looking for on the internet, and we can make marketing decisions based on that information. It’s pretty magical! So, let’s dive into a little bit of that magic.
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Here are 15 unexpected advantages of prioritizing SEO in your marketing strategy:
Brand Awareness: SEO can help you establish your brand as an authority in your industry, making you a go-to resource for potential customers. Brand-building is a tough but essential task for any business, so this is like a cheat code to develop that authority.
Reputation Management: A strong online presence can help you control your narrative and manage your reputation, both personally and professionally. If you show up before, say, your LinkedIn profile, that’s a huge step in reputation management.
Audience Understanding: SEO forces you to dig deeply into your target audience's needs, preferences, and buying behaviors, providing valuable insights for your marketing efforts. This is work that’s often skipped in early stages in your business, so it’s a great opportunity to do this serious work.
Buying Journey Awareness: By tracking search terms and analyzing website behavior, you can identify where your audience is in the buying process and tailor your content accordingly. Your audience may be more problem aware and need more nurturing—and SEO will help you understand that.
Thought Leadership: Thoughtful, SEO-optimized content can position you as a thought leader in your field, attracting the attention of decision-makers and potential clients. Real talk? About half of decision makers look at thought leadership content before making a buying decision—this is a real asset to your business.
Content Creation: SEO often leads to the creation of long-form, in-depth content that can be repurposed for other marketing materials, such as ebooks or blog posts. I’m currently working on using my blog posts as fodder for my YouTube channel.
Quality Traffic: SEO attracts highly targeted, qualified traffic to your website, increasing the chances of conversions and customer engagement. That’s money in the bank!
Paid Advertising Efficiency: Effective SEO can reduce your cost per lead for paid advertising campaigns by providing valuable insights into what works and what doesn't. Instead of having to start from scratch, your SEO work can inform your advertising efforts.
Marketing System Optimization: A successful SEO strategy requires a well-organized and efficient marketing system, forcing you to address any weaknesses or inefficiencies. This is something I’ve definitely benefitted from—my marketing system is far more dialed in now because SEO requires it.
Sales System Refinement: If your SEO efforts are successful, you may need to revisit and improve your sales processes to handle the increased demand. Reducing friction in sales means more money in the bank for you, and happier clients.
Client Resource Center: Search-optimized content can serve as a valuable resource center for your clients, providing them with helpful information and building loyalty. Knowledge truly is power for our clients, and we build trust with them when we share our knowledge.
Enhanced User Experience: A website optimized for SEO is typically easier to navigate and more user-friendly, leading to longer website visits and increased engagement.
Multi-Platform Expansion: Your SEO strategy can be adapted for other platforms like YouTube or podcasts, expanding your reach and creating a more comprehensive online presence.
Tell a Visual Story: Image-focused SEO can be particularly effective on platforms like Pinterest, driving additional traffic to your website.
Consistent Messaging: A well-executed SEO content strategy helps you deliver a consistent and clear message to your target audience, reinforcing your brand identity.
While SEO is often associated solely with boosting search engine rankings, I’d argue that its wealth of additional benefits matter even more—and they can significantly impact your business. By prioritizing SEO, the knock-on effect is immeasurable when you consider the insights you get into your target audience and how you can enhance your brand reputation, all while driving qualified traffic to your website.
Beyond these direct advantages, I love how SEO can also optimize your marketing system, refine your sales processes, and create a more user-friendly experience for your customers. What’s not to love with that?
If you're a financial advisor, search engine optimization is one of the best marketing tactics you can use to attract well-qualified clients. Learn how to get the best ROI for your SEO in this practical guide to SEO strategies.